The Pitch Room

Heavybit•www.heavybit.com

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The latest news, tools, and tactics for everything PR related.

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Episodes

Ep. #7, Hired: Year One Roadmap For Marketers

In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing functions from the ground up in the early days of a startup. Priyanka is currently the Head of Product Marketing at LightStep and cofounded WakaTime Listen in as they discuss the importance of establishing the right corporate voice and setting targets for content cadence. Learn tactics like ‘narrowly defining a topic’ to support developers with writer’s block, or no writing e...

Jan 19, 2017•24 min

Ep. #6, Aligning Sales and Marketing Departments

In this episode, Malia is joined by Marcy Campbell , SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics. The post appeared first on Heavybit ....

Apr 12, 2016•27 min

Ep. #5, Marketing Tips for Early Stage Startups

In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how to build a marketing strategy into your next fundraising deck, and different tooling options for your marketing automation stack The post appeared first on Heavybit ....

Dec 07, 2015•34 min

Ep. #4, Creating a Multi-Channel Marketing Strategy

In this episode of The Pitch Room, I had the opportunity to sit down with LaunchDarkly’s Andrea Echstenkamper to discuss multichannel marketing and platforms for thought leadership. In today’s digital world, many different marketing channels make it tough for early stage startups to choose the right channel. Inspired by the book Traction , Andrea shares a 3-step framework to help prioritize marketing channels: How WELL the channel works How QUICKLY the channel can be tested How much the channel ...

Nov 02, 2015•16 min

Ep. #3, Tactics for Customer-Focused Marketing

In this episode of the Pitch Room, I had a great time chatting with Runscope’s Ashley Waxman about customer marketing. We discuss customer engagement strategies, tips for marketing to developers and steps to launch your own customer marketing program. The post appeared first on Heavybit ....

Sep 18, 2015•22 min

Ep. #2, Developing Your Influencer Marketing Strategy

I had the pleasure of speaking with Cameron Peron following his Heavybit Speaker Series presentation on Creating Killer Trend Stories . Cameron recently served as VP Marketing at Redis Labs where he led their post Series A marketing activities to accelerate SaaS based customer acquisition fivefold within 24 months. Previously as VP Marketing at Newvem he led their developer marketing team to generate 2.5K users in 14 months from Series A to acquisition. Listen in as we discuss how to make your o...

Aug 26, 2015•36 min

Ep. #1, How to Get Media Attention

The Pitch Room is a new podcast hosted by Heavybit’s Malia Powers. Listeners can catch up on the latest news, tools, tips and tactics on everything PR related. We talk about everything from current events, crisis communications, social media, reputation management, and where it all meets and intersects. Each episode brings you actionable tactics and strategies you can implement today for real business results. Listen in as we discuss media pitching, launch strategies and PR with limited resource...

Aug 13, 2015•14 min

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