Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated. This podcast will share insights and experiences from Ozgun Demir, Head of Digital Marketing at Genentech on: Change management, resource management: how you ready the orga...
Sep 20, 2023•24 min
Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked. This entirely different approach to creating urgency to treat uncontrolled gout focuses on the toxic source of the disease: uric acid. Horizon's objective: Educate healthcare providers by d...
Jun 27, 2023•14 min
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this podcast, William Grambley, CEO of AllazoHealth, explains how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), an...
Feb 22, 2023•25 min
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next steps after Google phases out 3rd party cookies in 2023.
May 23, 2022•32 min
Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi , who shared his insights on making modular content work and why pharma is the perfect candidate for it.
Apr 12, 2022•27 min•Season 3Ep. 21
Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when curating your global market.
Mar 29, 2022•23 min•Season 4Ep. 20
Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli , and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.
Mar 02, 2022•22 min•Season 3Ep. 19
Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know , with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and PR agencies with compliance issues, promotional review, audits and training. He is also a Pharmacist, Book Author and Professor, and host of the world famous Darshantalks podcast which focuses on emerg...
Jan 19, 2022•30 min•Season 3Ep. 18
Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN discuss the current role of Digital Therapeutics in Healthcare and were it is headed.
Jan 05, 2022•55 min•Season 3Ep. 17
Tune in to this episode of the PMN podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.
Dec 02, 2021•25 min•Season 3Ep. 16
In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising. David discusses and answers questions around: How The Considered is different. What launched the conception of the agency? What rules is The Considered breaking? The new working normal and how The Considered is leveraging it for successful outcomes for their clients and their audiences....
Nov 05, 2021•32 min•Ep. 15
Listen as we interview Diane Bartoli on the current and future state of eCME, what impacts COVID has had, and where she expects eCME to to post COVID.
Aug 09, 2021•33 min•Season 3Ep. 14
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch Health, Keith Peiper discusses the importance of tracking patients and their journeys, educating patients, and building patient trust. Check out D...
Jul 22, 2021•31 min
In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising. Tom discusses and answers questions around: His experience is doing marketing for pharma brands The role AI may have in taking away human marketing jobs (and which ones are most at risk) How pharma brands can get started in using AI for their marketing Who outside of pharma is using AI well, who should we ...
Oct 26, 2020•31 min•Season 2Ep. 12
Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers are magnetically drawn to it. It is so fulfilling that they can't help but come back for more. In this episode Stephanie bring her years of consumer package goods (CPG) experienced to our audience and addresses key questions in every marketer's mind today such as: What does it mean to be consumer-centric in marketing communications? What are some of the core...
Jul 24, 2020•37 min•Season 2Ep. 11
Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. In this podcast, Robin discusses her digital health investments and books she's written as well as takes a deep dive into the "thought leader formula".
Jul 22, 2020•33 min•Season 2Ep. 9
Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of Logic Inbound, Vlad Mkrtumyan joins us to discuss the nuts and bolts of search engine marketing for physicians offices and healthcare clients.
Jul 22, 2020•28 min•Season 2Ep. 8
The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implications of its policies. Holly Henry and Kamran Shah from Klick Health joined the Pharma Marketing Podcast to kick off the new year and offer their perspe...
Jan 23, 2020•33 min•Season 2Ep. 7
In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services (Bob). Bob and Mark have coupled their skills and expertise to create a four-point process and model to effectively educate and inform patients acros...
Dec 06, 2019•33 min•Season 1Ep. 6
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks .
Jul 01, 2019•6 min
With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it's no secret that America's healthcare system is broken, in crisis, and its lawmakers are struggling to find solutions. Dave Chase, Co-Founder of the Health Rosetta and author of The Opioid Crisis Wake-up Call and the best-selling, The CEO's Guide to Restoring the American Dream , has made it his mission in life to help tackle these issues by providing insight, perspective and hope that these challenges ...
Jun 28, 2019•38 min•Season 1Ep. 5
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the "3rd Connected Age" of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR. They talk about how Publicis and the holding company agency business model in general is facing pressures from various forces and how they are reinventing themselves as a "Platform" company leveraging tools like M...
Jun 19, 2019•36 min•Season 1Ep. 4
R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" - a fascinating discourse that includes Ritesh's advice on how to best engage AI for pharma manufacturers, hospital & healthcare executives, clinical researchers, healthcare/pharma marketers and partner delivery systems. This will be a half hour well spent for anyone interested in understanding the game changing effect artificial intelligence and related emerging technologies are having, while dis...
Apr 30, 2019•31 min•Season 1Ep. 3
In the second part of our interview John Mack turns the interview around on hosts R.J. Lewis and Don Langsdorf, to find out more on their vision for the Pharma Marketing Network moving forward. R.J. and Don discuss the new mission of the PMN, and its focus on a more collaborative approach with the industry to gain insights and perspectives directly from thought leaders, influencers and experts.
Apr 17, 2019•23 min•Season 1Ep. 2
R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions interview John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network. John shares some of his favorite moments from his 20 years as a highly visible and respected maverick in the pharmaceutical and healthcare marketing world. eHealthcare Solutions took over the Pharma Marketing Network from John in 2018, following his retirement, and relaunched pharma-mkting.com in M...
Apr 10, 2019•45 min•Season 1Ep. 1
