#70: The Proof is in the Pudding: How to Succeed with Social Proof
Episode description
Social Proof boils down to the fact that we view a behavior as more or less correct, depending on how many other people we see engaging in that behavior in a given context.
In this episode we dive in to how to leverage the principle of social proof when it comes to your negotiation: how to build commonality and who to bring (or not bring) with you to the table.
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Referenced Episode: #41 Pink Collar Crime with Kelly Paxton, Listen Here
See footage from the Asch Conformity Study here
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The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.