The case for diversity in marketing with Julian Gomez
Episode description
In this episode of The Persuasion Game, hosts Simon and Adam sit down with Julian Gomez, a highly experienced senior marketer, to discuss the crucial topic of Diversity, Equity, and Inclusion (DEI) in marketing. They explore Julian's wealth of experience with DEI marketing initiatives from his role as CMO for Unilever's beauty and personal care brands across 40 markets in EMEA and ANZ.
They discuss the business case for representing diverse consumers, why DEI initiatives are under threat, and the challenges of leading a portfolio across diverse global markets. Packed with valuable insights and practical advice, this episode is a must-listen for anyone looking to better understand and implement DEI in their marketing efforts whilst avoiding the pitfalls.
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This is an 18Sixty production for The Forge.
Links:
McCain ‘We Are Family’ (2019) https://youtu.be/HgjXw2OMEIQ