Are all brands challengers now? Learnings from Advertising Week Europe

In this episode, Adam and Laura reflect on their recent experiences at Advertising Week Europe.

At AWE, Laura interviewed previous podcast guest Katie Evans, CMO of Burger King UK, about the Bundles of Joy campaign before Adam and Laura attended talks with brands including Jaguar and Vaseline.

The podcast draws together the big themes from the conference including: the growing prevalence of brands adopting a challenger mindset, meeting consumers at their level with authenticity, and thinking about the entire consumer context to create value.

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This is an 18Sixty production for The Forge.

CREDITS

Katie Evans on The Persuasion Game: https://open.spotify.com/episode/0UpvX4gTogiL7sUE0igZi4

Nick Graham on The Persuasion Game: https://open.spotify.com/episode/3AMSb9808W9MuBzAr9vUyb

Nick Manning and Caroline Marshall on The Persuasion Game: https://open.spotify.com/episode/2TWHtg8o8MDcnx9P4vK546?si=1I5r5OfcRxer5lUENJJ72Q

Burger King Bundles of Joy ad: https://www.youtube.com/watch?v=kFX6lHi6SZs

Jaguar: https://www.jaguar.co.uk/copy-nothing/index.html

Cole Walliser, Glam Bot: https://www.instagram.com/colewalliser/?hl=en