5 steps to innovation magic: Lessons from leading FMCG brands with Dan Quinn
Episode description
In this episode of the Persuasion Game podcast, Adam and Laura sit down with Dan Quinn from The Forge to discuss the strategies and mindsets that underpin successful innovation.
Dan is The Forge’s Head of Innovation, and throughout his career has worked with some of the world’s biggest consumer brands.
This episode pulls together some key takeaways from leading figures at major FMCG brands, focussing on some of the biggest innovation themes, including (re)framing the opportunity, understanding consumer needs, the different challenges faced by challenger and established brands, and the universal need for authentic communication.
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This is an 18Sixty production for The Forge.
CREDITS:
Crafting unique non-alcoholic experiences with Imme Ermgassen, Botivo
https://open.spotify.com/episode/0cnDo3lI1wTkdZoKH8TPsg
Playing the innovation long game at Asahi with Grant Mckenzie
https://open.spotify.com/episode/3Glm247n4qyMFuJoMY7nZq
Breaking through in innovation with Jane Buck, Cadbury