Takeaways Instagram is a valuable resource for programming knowledge. Fitness challenges can enhance client engagement and community. A consistent marketing plan is crucial for personal trainers. Clients often take time to engage, so patience is key. Investing in marketing efforts can yield long-term benefits. Habit-based challenges can help clients improve their routines. Social media should showcase both personal and professional aspects. Regular content output is necessary for online visibili...
Jul 22, 2025•11 min•Season 4Ep. 190
Takeaways Ant struggled with marketing and lead generation early on. Sky's journey began with a health scare that changed her life. Nik's experience on cruise ships shaped his coaching philosophy. All three faced challenges in client retention and business management. The importance of tracking progress and financials was emphasized. Sky transitioned to online coaching during the pandemic. Ant and Nik founded PTMA to support personal trainers. The conversation highlights the need for personal tr...
Jul 21, 2025•18 min
A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media recently. Time Stamp 00:00 Introduction and Overview 01:06 Future Guests and Networking 03:01 Advice and Personal Growth 04:47 Productivity Habits and Routines 08:32 Managing Task Overload and Anxiety 11:26 Difficult Decisions and Saying No 15:54 Sales Calls and Business Context 19:17 Closing Thoughts and Social Media Insights...
Jul 08, 2025•17 min•Season 4Ep. 188
be careful of your ear drums at the start! show notes and time stamps here > 00:00 Introduction and Red Flags in Hiring Coaches 01:58 Marketing Strategies and Client Engagement 04:38 Maintaining Motivation in Repetitive Topics 06:47 Client Retention Strategies During Summer 09:11 Incentives and Client Challenges 11:35 Navigating Gym Choices and Business Growth 13:47 Staying Aligned with Your Mission 15:46 Personal Motivation and Coaching Purpose 17:28 The Journey into Coaching 18:46 Innovativ...
Jun 30, 2025•34 min•Season 4Ep. 187
In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions. We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delves into the traits that distinguish high performers in the fitness coaching industry, emphasizing di...
Jun 16, 2025•29 min•Season 4Ep. 186
Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches. Recently the crippling overwhelm and comparison to other coaches has affect quite a few mentee's that we work with. Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level. It is completely FREE and any coach can join. We kick off on the 30th June. The 30-day social media challenge aims to boost con...
Jun 09, 2025•21 min•Season 4Ep. 185
Recording from our live workshop for coaches and PT's on how to Sell without feeling sales. If you're someone who struggle with asking for money, has no structure to their sales calls, and wants to feel at ease and confident with the process ... this is definitely the one for you. If you prefer to watch along with the slide, you can do here by watching on YouTube Timestamps; 00:00 Introduction to Coaching and Sales Framework 03:04 Understanding the Sales Process 05:47 Mindset and Self-Awareness ...
Jun 06, 2025•1 hr 9 min
Summary In this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining productivity, and establishing efficient coaching systems. In this engaging conversation, the hosts explor...
Jun 02, 2025•45 min•Season 4Ep. 184
In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in business. The hosts share personal anecdotes and insights, creating a relat...
May 19, 2025•21 min•Season 4Ep. 183
We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching. The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services. Additionally, we touch on key behavior topics for weight management and the significance of understanding client goals. Takeaways Maximize email engagement by improving your call to...
May 12, 2025•23 min•Season 4Ep. 182
“Raising awareness of the readiness to change” How would you help a client who seemingly "can't get her head in the game". She wants to lose weight but finds herself drinking more alcohol in the evenings than she'd like. We've revisited her goals, she's led her action steps to move forward with, but most weeks she feels like she isn't moving forward as much as she would like and gets frustrated with herself. Leveraging your reputation on the gym floor How do you do marketing on the gym floor if ...
Apr 28, 2025•33 min•Season 4Ep. 181
From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.) How would you guys make the most of classes when 1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot 2) It's a PureGym branded class (no flexibility to do your own thing) How to overcome fear of increasing SGPT prices. New clients happily accept the price just fe...
Apr 17, 2025•25 min•Season 4Ep. 220
If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure it was set up and run successfully - and how would your pricing & overall service delivery compare to your 1-1's? How many times does a client have to be late to a session and by how much until i should pull them up on it? The thing you hate most about running the business that you really have to have a word with yourself about to do - not jus...
Apr 08, 2025•44 min•Season 4Ep. 179
Clients have often had bad experience with tracking their food via apps (such MFP, etc). And likely that a lot of trainers don'thave the training from their level cert do deal with this, it becomes a hard situation to manage. So the is what we would suggest ....
Mar 26, 2025•2 min
Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field.
Mar 25, 2025•3 min
You's buzzing to have the gang together on Friday? What you most looking forward to? In the 2 weeks building up to a launch. What balance of content would you suggest over instagram and email? What frequency and what type (social proof, value, personal) How to manage your business when you're unwell? Managing schedule/workload etc. What do you guys think about the Dubai fitness scene? Have you ever considered moving abroad for work? What's the best way to set boundaries on whether to push harder...
Mar 24, 2025•34 min•Season 4Ep. 144
If you was a PT with a £500 spare every month what would you do with it or where would you invest it into Any recommended resources to learn more about structuring functional conditioning workouts you see more of these days? In terms of exercise selection within AMRAPS, EMOMs etc, the selected rep ranges/times, or are these things just made up, chuck them together and see what happens?!!! From Commercial Gym PT to Gym Owner: What does it take? How do you navigate a conversation with a long term ...
Mar 17, 2025•29 min•Season 4Ep. 177
As a PT if your emotions are directly tied to the ups and downs of your revenue per week month ... then simply listen tot he solution here!!
Mar 12, 2025•6 min
Questions covered int his episode; I'm having dreams about looking round spaces that could be for a studio - is it a sign? What coaching software would you recommend for online coaches? How would you get clients to complete a critical feedback survey. How would you phrase the message in the client groupchat? What non-fitness related hobbies do you have? Dealing with financial set backs and not letting it get you down to keep going with everything else. Most notable/standout win from a coach you'...
Mar 10, 2025•35 min•Season 4Ep. 1123
How do respond to a client who seems to be getting bad information from an Osteo/Physio When you know what they're being told is a bit off but they really believe in what they're being told All the PTs are slowly leaving my gym for various reasons so there will only be 4 of us in a month or 2. How can I capitalise on being in a gym with very little PTs? I want to clean up Things to think about when opening a gym/ studio in an area which isn't short of gyms/ studios PS - I'm not moving!!! What do...
Feb 24, 2025•36 min•Season 4Ep. 119
Episode 174. Up coming FREE live webinar link to book on transition your 1:1 to Small group pt or online here. https://event.webinarjam.com/register/2/11gmxayQuestions cover in todays episode; How do you balance providing clients with the extra time and guidance they sometimes need to achieve results while ensuring they receive the level of service they are paying for? Is this just a me problem???What's the best way to approach a conversation with someone who is enquiring that you don't think yo...
Feb 17, 2025•37 min
With the inevitable increase in general population clients more than likely being prescribed this moving forward. eW had a great question from one of the coaches on our thoughts around it. What are yours?
Feb 10, 2025•7 min
What are the best books to read to improve as a coach As PT prices rise with with inflation and more services, and people continue to generally have less disposable income in the UK, do you think a PT will ever start to out price their main demographic (everyday people) in commercial facilities such as pure gym? What is one thing you under appreciate the most? For example I get annoyed getting stopped on the gym floor all the time when I'm going home but realistically it is a positive to be popu...
Feb 10, 2025•1 hr 1 min•Season 2Ep. 173
Questions covered in this weeks Q&A below. A special focus on the question regarding motivation and adherence dipping from the initial excitement of a new year for clients. Interested in finding out about what we do? Check out 👇 www.ptmacourses.com Questions; i don't work evenings only mornings to afternoon, so naturally lead genning at quieter times & only work with female clients, i'm doing my lead gen with both a lead magnet (a mini game to win a workshop) & conversations, but ca...
Jan 27, 2025•38 min•Season 4Ep. 172
How to sell to a small online audience audience (60 email list, 550 insta followers)? Would you focus on speaking to everyone still on there or focus more on engagement and starting conversations? How to manage expectations around getting a million clients in Jan. Feel like it's so easy to get in your own head when you potentially see other PT's in your gym with 1/2 new clients and assume they have loads of new people. It can make you feel that they're doing everything right/you have no idea wha...
Jan 20, 2025•34 min•Season 4Ep. 125
how to manage "behaviour" in a group session when one person makes jokes about gaining weight and eating shit bla bla when the others arent like that. says it more in a jokey way and takes full responsibility for it but still doesn't look good in the group in front of the others If you could have a gym partner for 1 session would you choose (anyone in the world)? What are some changes you see happening in the fitness industry / PT during 2025? What's the single most successful bit of gym floor l...
Jan 13, 2025•48 min•Season 1Ep. 94
How to get the most out of January? Is it a good idea to come up with some sort of formula for your social media … i,e Monday is a post on this topic or is a motivational type post. Wednesday is one about myself being training or my own goals, relatable to others. Friday is an information post etc. etc What overlooked strategies/ concepts contribute to the success of top fitness business owners?
Jan 07, 2025•19 min•Season 4Ep. 117
What does freedom and/or financial freedom look like to you ? How do I create content that helps my audience to get to know me and shows my day-to-day without coming across as if I'm making 'influencer' type content. This isn't the sort of personality I have so I want to make it authentic/genuine but also make it easy to consume and engaging. Realistically, how many hours of marketing should you spend a week on your business? 'How to best avoid imposter syndrome/fear of rejection on gym floor le...
Dec 10, 2024•40 min•Season 4Ep. 168
What five things would you advise a personal trainer to do to stand out from others in their gym? For example, what are some things gym floor personal trainers typically don’t do, but you would? And no, I’m not dyeing my beard blue. if you could give one bit of advice for someone to get clear on their niche, what would it be? How do you decide how much to invest in marketing efforts? What social media platforms would you say, works best for coaches, why might that be? best tip for prioritisation...
Nov 26, 2024•48 min•Season 4Ep. 113
What's been your most challenging moment, and rewarding moment this year? What did you learn? Struggling for podcast ideas. I've already gone through check ins & pre-consult forms. Where do you think would be best to get more ideas? When it comes to email marketing, what examples can you give for setting an upcoming journey for a new subscriber? Extra things you can do to keep online clients as engaged as face to face? Should i get deposits from clients who aren't joining till later in the m...
Nov 21, 2024•33 min•Season 4Ep. 166
