@ Percussion 257 - Social Media Roundtable (Sasha Berliner, Matt Lau, Cameron Leach)

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Hosts: Casey Cangelosi, Ben Charles, Karli Viña, and Ksenija Komljenović Guests: Matthew Lau http://www.matthewlaumusic.com/aboutme Sasha Berliner https://www.sashaberlinermusic.com/ Cameron Leach http://www.cleachmusic.com/ Intro music by Bartek Miler https://www.youtube.com/channel/UCtI919ThHVrgMa1NjSF_sXg

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00:18 Intro 00:45 Patreon shoutout - thanks to Chris Dandeles! 02:27 November 12 in Music History (deaths of rock drummers, Spice Girls, Spotify issues) 08:11 Guests introduction 12:40 How important has social media been in your career? 23:38 FB Question - Alan Lang: What is your favorite platform and why? Do you feel posting something every day is more important to keep the interaction up or posting something once every two weeks but of a higher quality? 28:45 How Casey started his career 30:53 Sasha’s experience with Twitch 35:26 Casey is famous on TikTok 37:03 Honesty on social media 40:46 Do you worry about oversharing? 49:45 Article Discussion: Has Influencer Culture Affected How Dancers Are Hired? By Zachary Whittenburg + do social media numbers matter for musicians? 56:34 The Social Dilemma 59:16 What if orchestras started hiring people based on social media following? 01:01:16 Summer festival invitation scenario? 01:02:00 IG Question - Jade Hails: Is it wise to separate solo account from project accounts? Should I cross-promote or focus on one space? Karli: Where did you learn how to use social media? 01:09:04 IG Question - Brandon Arvay: Cameron, what do you say to percussionists who say social media is stupid and a waste of time? 01:14: 34 IG Question - @djorsonbeatz: Can you be good at a social media job if you do not personally use social media? 01:15:41 Facebook Question – Ryan Carlizle: Do hashtags really work?