@Percussion - 306 Developing Your Youtube Channel with Joe Porter

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Hosts: Casey Cangelosi and Ksenija Komljenović Producer: Ksenija Komljenović Guest: Joe Porter https://joeporteronline.com/

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00:00 Intro 00:51 Music History: November 18 – what would you buy with $37,000? 04:00 Guest intro: Joe Porter 05:45 Joe’s back story 14:55 How did YouTube come about? 19:22 Creation of the super-popular sound effects videos (12 million to 90 million views each) 21:11 YouTube popularity and content made for kids 24:07 When did you start monetizing your work? 26:34 Cover songs revenue 28:30 Signing up for YouTube partnership 30:00 Viral videos, targeting 35:38 Actionable advice for developing a YouTube channel 39:03 Click-on rate and thumbnails 41:45 YouTube algorithms 46:52 How does online success impact the offline world? 49:02 How should someone approach using YouTube as a tool not to go viral, but to seek employment? 54:10 You would be surprised how many people do/do not have adequate performances up online 54:58 No matter what career you choose, it is going to be hard work 57:00 Ryan Carlisle from IG: Is it better to upload regularly or your best content? 58:05 Josh Jones from IG: How do you get so good at so many percussion instruments? 1:00:03 thomas.perc from IG: Where is a good place to start equipment-wise to record high quality audio/video performances? 1:02:44 Jesse Guo from IG: Is it possible to grow a significant audience without making content for the masses?