Drip Pricing Is Higher Than Inflation

Picture this: you're online, browsing through event tickets for that upcoming concert you've been dying to attend. You find the perfect seats, at what appears to be a great price. Excitedly, you click on the tickets, only to be bombarded with hidden fees and additional charges. Sound familiar? Welcome to the world of drip pricing, the new bait and switch tactic that has consumers fuming and government officials seeking to enact legislation to stop it. In this episode I discuss drip pricing, why it occurs, which industries do it, and what can be done to prevent.