Ryan Berman And The Return On Courage

In this inspiring episode we interview Ryan Berman. Ryan has worked with some of the most influential companies in the world. He has spent the last decade and a half growing his own creative business, but in 2019, he actually fired himself from his last agency to start Courageous, a change consultancy that develops Courage Brands and trains companies how to operationalise courage through Courage Bootcamp.

He is also the author of the best selling book Return on Courage, a business playbook for change. In this episode, we get to know more about Ryan’s definition of courage, his journey to understanding and deconstructing courage, some ideas on how leaders can build courage, our biology behind fear, and about his book ‘Return on Courage’.

Episode Highlights:

• Ryan's definition of courage"I think the world doesn't care if you've worked on something for a thousand hours or two hours. They don't see that. They just see the final product and you're not there to defend your work."
• Ryan shared how he started with the concept of building and leading courage brands, and the beginning of his book, Return to Courage.
• "Knowledge plus faith plus action equals courage."
• Ryan further explains how these three, knowledge, faith, and action, need to be present all together for a decision to be a courageous move. 
• Some ideas on how leaders can build courage
• "What the experts basically suggest is that society is 95% freeze or flight, 5% fight. So this is not a business problem only. This is a people problem"
• In Ryan's quest of deconstructing courage, he basically delved into our biology and our central nervous system.
• According to Ryan's 'brain sherpa', Nicholas Alp, our brain is like a reverse onion with layers that are building on top of each other. 
• Our sad, terrible experiences from when we are young up to present build up like layers, and our behavior has to go through all their layers or fear filters.
• Courage can't be taught... Ryan explains why this is a myth. He also gave examples from two different professions that showed how courage can be taught.
• The four attributes that Ryan values himself and for the clients he will work with, in the exact order, are Playfulness, Creativity, Courage, and Excellence.
• If anybody wants a Free Core Values Assessment, message Ryan at ryanberman@couragebrands.com.

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Get in touch with us at info@peopleleaders.com.au
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