Hey guys, Joseph Pellegrino here from RJ media. In today's video, we're gonna go over what your business needs to start utilizing video. If that sounds like something you're interested in, let's get into it. You might be thinking, but Joe, why would I want to shoot video when I have tons of images already I can use for advertisements. But did you know that customers are 20 to 30%? More likely to make a purchase? If it's a video end? And if it's an image end? Why pick video
over images? Well, a picture's worth 1000 words, a video is worth a million words, actually probably over a million words, because I'm speaking to you, you're better understanding what's going on here. Your customers will better understand what's going on when you're speaking to them. Imagine the customer just walked into your shop? Do they trust you? Do they know who you are? No. So what are you going to do? You're going to introduce him and say, Hi, my name is John. Welcome to
John's bakery. We've been here since 1967. And we have the best bagels and the best bakery products and the best cake in the world. Why not do the same thing for your business over the internet? There's no reason why you could use Facebook. And you can use Instagram to make videos through storytelling. And you're actually literally describing your business, the history of your business, the people involved in your business, to potential customers and to your
existing customers. Because once they build trust over this relationship through storytelling, the possibilities are endless. Do you guys realize that the modern day window shopping is actually your Instagram, your Facebook, your YouTube, people are scrolling on these platforms. And when they click on your profile, where they're going to land, I think it'll land on a post that was made June 2019. Or they're going
to land on a Christmas post. And it's now summer, you need to make sure your page is up to date with engaging posts, not only photos, but you need to also have video content on there. Anything that shows your engagement, you're alive, you're engaging with your customers, anything that is related to the products you're trying to sell, you could make a video TV show on tick tock on Instagram, on Facebook around the product that you're trying to sell. It's that
simple. I know you might be saying why do video I could just run a commercial on TV. But you don't get all the data from there. When you run a Facebook video ad, you can actually see what the percentages of how many people viewed your video and the percentage watched of the actual video, you can tell whether or not people were interested, you could tell whether or not people didn't like the way you spoke
halfway through the video. All these data points is what helps you sell products through your funnel. Now I know what you might be thinking, you got to do this whole federal case and production around a video. It's not that hard to shoot video anymore. We literally can shoot a video in 30 minutes if we wanted to. And you're only going to be producing a 32nd to 62nd piece of content for social media. Or it could be a five minute piece for you to it depends on what you're trying to
put out there to the world. You could do a video and put on your Instagram stories. It doesn't have to be a federal case, it can be a very simple video, you just have to keep putting out content. Guys, if you found any value with this video, subscribe below and you'll see more content like this. It will help you and your business thrive in the digital landscape. If you feel like this has brought you some value. Please join our community by texting podcast to 516-447-5332