On this episode we play a game of Fact or Fiction for is email marketing the best return of investment for marketers in 2021. I'm gonna have to say fiction for that one. Email marketing still works if you want 10 to 20% of your audience to actually open the email, let alone to actually take action on the email. Some alternatives to email could be something like SMS marketing. It's humongous. I mean, if you send out a text message 90% of your audience is going to read it most it's
actually between 90 and 100. But the average is 90%. You'll get a couple of stops and a couple of unsubscribes. But people are actually going to open these text messages. Even if you think they're not going to open it. You have to remember number one, the text messages are not going into a spam folder. You don't have there's no spam folder on your phone yet yet for text message marketing. If you feel like this has brought you some value. Please join our community by texting podcast to
516-447-5332. As always, thank you guys for listening. And if you think this episode is brought you some value, you can text the word podcast to 516-447-5332 and you will be the first to know about new episodes and you can even ask us questions about the podcast or about digital marketing in general.