How to Break the Ice with your Podcast Guest

the ice. It's very simple. So when you first create a new episode on your podcast, usually discuss the topic. And your topic is in relation to your audience. But the one thing that you sometimes will forget is that not everybody is going to be your audience, you can be discovered, especially with platforms like anchor, and Apple podcasts, and Spotify, you can be discovered by people who don't normally listen to your podcasts. So what you can do is you can create content through

collaborations. And we'll we're going to touch that topic later on. But that's one of the few pointers that that'll help you with growing your podcast through exploration. Because Spotify and anchor and all these platforms, there are search engines. So if someone's searching for a certain person, and they happen to be on your podcast, this will benefit you, because they don't know who you are, they know who the person

is, who's on your podcast. And if your topic revolves around that person that they're searching for, they may become a listener, they may become a listener for life, because they're like, oh, shit, he had what's his name on the episode, and, you know, he's my favorite rapper, or my favorite fashion model, or whatever it is. So the first one we're going to start with is an origin story. This

one's pretty simple. So basically, you would tell your podcast guests, you know, break down, break down your origin story for the audience. And this could be something from, you know, they came from, they came from another country, and they moved over here. And their roots are really humble, you know, their humble roots. And that will connect with somebody who

also has that same story. And they're going to say, Okay, now, this person I look up to, the fact that you had them on your podcast shows the type of character you are, and now you're going to become someone who they listen to, because you're exposing the stories to the people listening and to the people who are, again, exploring you through these platforms.

Another question that you can ask your podcast guests would be, what would you tell somebody who is just starting out in your field, you know, there's always going to be that guy listening, who he asked himself, what do I want to be when I grow up, and he's still deciding. So if the topic you're covering just so happens to be in something that his field is in, he would either consider or not consider that career path, based upon what

your guest tells them. You know, if it only took six months to go to med school, everyone will be a doctor. It doesn't. So that's one of the deciding factors. When people you know, when people decide, do I want to go through all that work to be a doctor? And it's, and it's not my passion? Or is it my passion? And I do want to go through all that work? These are decision factors that make people

realize. So just answering a simple question on your podcast, would actually convince someone whether or not they want to be in a certain field, maybe they just started and they're in their first semester of college. And all in all you have to do is have somebody on the cast who has 2530 years of experience in that field. And they say something that might trigger someone to say, you know, what, I'm really really struggling with this. But I think a little hold on because this guy just

said this. And that convinced me that I really should pursue this. Or that person might say something that would discourage them. And they might say, you know, I didn't think about that. But the fact that this guy has that experience, just so happens to help my decision, it helps people's decision making. Another interesting question to ask your guests on a podcast is, who would you like to see on my show? And this is really interesting because 2020 was

really one of those years. And really, it started in 2018 2019, to really take shape, where there's collaborations in the music industry. I mean, look at someone like low NAS X, you know, he literally sent out a tweet, and X Billy Ray Cyrus, if he can do a collaboration with him, and he did it. And the kid charted to number one, and I mean, unbelievable. And this is all because of a collaboration.

And there's tons of artists right now that are collaborating with other artists that you normally wouldn't think they would collaborate with. And it turns out that each audience segment now has a new audience. So if it's a, you know, for someone like Van Halen, and he's collaborating with Jay Z, those are two totally different audiences that are now colliding, and they might be interested in each other's music

now. So that's something you think about because you might have someone on the podcast that would suggest having someone else on, you know, that would be like someone like Snoop Dogg saying, let's have Martha Stewart on the podcast, when those two collaborated, that was like an explosion, who would have thought, you know, so that's something that you can do on your podcast is like, have one of those moments where they you know, someone on your show who you wouldn't have expected

to suggest somebody else. They're collaborating now. And they're both they both could be on your show, or that person might, you know, give a shout out. And that opens up a relationship with those two people who maybe don't have a relationship. But the reason why they do now is because they were referred to on your podcast. If YouTube taught us one thing, this year, or last year, I should say, is that education through online, is, I mean, it's golden, it's pretty much it's as

good as college. So you really have to consider someone being on your podcast, they could be like a tour guide, to show to show someone the ropes, you know, you can axe your guest. Hey, listen, um, you know, I know you don't normally do this. And I know, maybe, you know, this is something that should cost a lot of money, because it's coming from someone like you who's a leader in your industry. But how do you, you know, how do you make a Facebook

post, like you normally do? And how does yours grow more than this person's? You know, it's almost like having someone like Gary Vaynerchuk on a podcast who have no problem doing that he loves doing that. So you can you can ask him, like, what's your strategy for, you know, growing my account to fucking 2000 followers overnight. And they'll tell you, you know, all you got to do this, this, this and this, and somebody might literally

explode because of that tip. I mean, someone wouldn't would pay, you know, $10,000 for a consulting service to get that information. And because it was on your podcast, now, your podcast is becoming more reputable because of that. And that's something to really think about, because it could be the littlest piece of information that you normally wouldn't think someone would teach somebody on a podcast, let alone in real life, for free. And that could lead to your podcast exploding.

And, you know, you don't have to dig in to, you know, to have a one to two hour session, this could just be a 30,000 foot view of what's going on in that industry. Okay, the last question that you could ask someone on your podcast would be, What mistakes did you make during your journey into whatever their industry is?

Or what regrets Do you have? You know, this is going back to my point for the second question, which is, maybe there's regrets that that person has, you know, maybe the the career path that they chose, leads to, you know, you can't really spend that much time with your family or something like that, you know, if I'm sure if an airplane pilot got on your podcast, and he would mention, you know, that's one of the known facts about airplane pilots is, you know, they they're on their way for

periods of time, depending on, you know, what, what routes you have, and that could be the deciding factor that maybe some kid didn't think about, and that again, that could influence decisions. Your podcast is an influence already. So if you have an infant When Sir, on your podcast, an influencer could be anyone. You don't have to be a model on Instagram and have a million people to be an influencer, an influencer could be, like I said, an airplane pilot you just so happened to

have on your podcast. And he literally influences the decision of someone listening who wants to take that career path. And his mistake or his regret, would either help or discourage that person listening from taking that career path. So it's just something to think about. Because these these little moments that you have on your podcasts mean a lot to the people who's listening because they're listening for a reason, and your you or the guests on your podcast could influence

that decision for them. Guys, thanks so much for listening in. If you have any suggestions for future episodes, or any questions regarding this episode, feel free to reach out to us our email address is in the description. It's info at RJ media studios.com Talk to you next time. If you feel like this has brought you some value, please join our community by texting podcast to 516-447-5332