Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification - podcast episode cover

Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

Nov 14, 202334 minSeason 4Ep. 7
--:--
--:--
Listen in podcast apps:
Metacast
Spotify
Youtube
RSS

Episode description

Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to understand that affiliate programs should be about much more than coupons and cashback. She and Todd discuss the importance of adding new and diverse partners to your affiliate program, taking affiliate marketing as seriously as you do other top channels, and why creating partnerships shouldn't be one-sided. 


This podcast episode was produced by Quill.

For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification | The Partnership Economy podcast - Listen or read transcript on Metacast