Ep 16: Dave Amirault. From humble beginnings to developing an award-winning ad campaign for a major ski resort

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From humble beginnings on the east coast riding back mountains & tinkering with perl scripts to winning an Adweek award for his ingenious "one-star" ad campaign, Digidave Amirault is a marketing wizard. In this interview Joshua talks to Dave about his humble beginnings hand-coding HTML sites, to making a marketing a name for himself at multiple ski resorts, the development and success of his famous "one star" ad campaign, what it's like hob-nobbing with celebrities and a look to the future. Enjoy!