The Power of Strategic Narrative with Guillaume Wiatr
Episode description
In this episode of The Optimized Mind, Dr. Kate talks with Guillaume Wiatr, creator of the Strategic Narrative and founder of MetaHelm, a company which guides CEO’s, founders and leadership teams to gain focus and traction in their businesses. Dr. Kate and Guillaume take a deep dive into the ideas inherent in the Strategic Narrative and how this drives business success.
Themes woven throughout the discussion include the power of authenticity and organizational alignment; the importance of guiding business leaders to understand what drives success from the inside out; the importance of decluttering and how this is a catalyst for creating powerful systems. The discussion concluded with a look at the power of gratitude, music and exercise in finding balance in life and work.
Guillaume is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It.
His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption.
A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L’Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.
After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.
Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.
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