#2 Stop Working In Your Business, Start Working On It

Are you building a business—or just creating a job for yourself? In this episode, we discuss The E-Myth Revisited and its timeless advice for entrepreneurs who want to build lasting businesses. Blending insights from classics like Built to Last and The Lean Startup, we share a roadmap for making your business work for you, not the other way around.

Books:

03:13 The E-myth Revisited https://www.goodreads.com/book/show/81948.The_E_myth_Revisited

15:20 Built to Last https://www.goodreads.com/book/show/4122.Built_to_Last

23:11 The Skeptics’ Guide to the Universe https://www.goodreads.com/book/show/38485991-the-skeptics-guide-to-the-universe

29:09 Delivering Happiness https://www.goodreads.com/book/show/6828896-delivering-happiness

29:45 Building a Story Brand https://www.goodreads.com/book/show/41215667-building-a-story-brand

33:32 The Mom Test https://www.goodreads.com/book/show/52283963-the-mom-test

33:35 The Lean Startup https://www.goodreads.com/book/show/10127019-the-lean-startup

37:53 $100M Offers https://www.goodreads.com/book/show/58612786-100m-offers

37:55 $100M Leads https://www.goodreads.com/book/show/196239284-100m-leads

39:34 Extreme Ownership https://www.goodreads.com/book/show/23848190-extreme-ownership
39:40 Skin in the Game https://www.goodreads.com/book/show/36064445-skin-in-the-game