Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy. In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the power of authentic storytelling. Whether you're a newbie or a seasoned content creator, this episode offers practical advice and inspirational stories...
Oct 01, 2024•1 hr 3 min
Today, we're diving into an inspiring and detailed case study: From 0 to 5-Figures/Month, featuring the remarkable journey of Hugo Ortega. Hugo transitioned from an unfulfilling engineering career to the exciting world of yachting, and eventually to helping others pursue careers on super yachts. We explore Hugo's early business challenges, his strategic adaptations, and the importance of persistence and consistency. We’ll uncover his innovative approach to sales, leveraging platforms like Instag...
Sep 17, 2024•1 hr 13 min
Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coaching multimillion-dollar companies, Bryan reveals how businesses, especially smaller ones, can focus more effectively on high-ticket products and optimizing personal connections. He discusses the powerful strategy of borrowing other people's audiences (BOPA) to gain visibility and build trust without the usual marketing fluff. We’ll explore the nu...
Sep 03, 2024•1 hr 14 min
In today’s episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from traditional tennis instruction to a thriving, seven-figure online business. Discover how he leveraged affiliate sales, optimized his brand for search engines, and transitioned his focus to YouTube—where the majority of his traffic now comes from. Florian shares invaluable insights on affiliate marketing, product launch strategies, and the evolving lan...
Aug 20, 2024•58 min
In today's episode, we hear from Mark Smith, who has built a thriving career in technology without a formal education and is passionate about making tech careers accessible to everyone. We'll delve into his journey, from offering free courses to transitioning to a premium model, and the remarkable difference it made in engagement and success rates. We’ll discuss the power of storytelling, the importance of community, and strategic branding in creating a standout online course. Mark shares invalu...
Aug 06, 2024•1 hr 15 min
In today’s episode, we dive deep into the world of Excel courses with none other than the phenomenal Leila Gharani. Leila has built an incredible online course empire, making over $3 million a year by teaching Microsoft Excel. In this episode, Leila shares her journey from corporate life to freelancing and the mindset shifts that helped her price her courses effectively. Most of her traffic comes from her YouTube channel, which currently has over 2 million subscribers. Listen in to hear her YouT...
Jul 23, 2024•55 min
Today, we're diving deep into a transformative parenting journey with our special guest, Kelly Tay. Known for her groundbreaking work with "Juicy Parenting," Kelly has combined her journalism background and her experiences as a parent to help Asian families transition from punitive parenting methods to more respectful, evidence-based strategies. Join us as Kelly shares how she scaled her membership program to six figures annually, despite starting with humble Instagram posts and a fitness-focuse...
Jul 09, 2024•1 hr 4 min
Meet today’s special guest, Kit Pang, who has turned his passion for public speaking into a thriving business, earning him $300K per year. Kit shares his remarkable journey from being a dance instructor to an authority in the public speaking niche. He provides an in-depth look at how he successfully transitioned from one-on-one coaching to online courses, using platforms like Eventbrite and Meetup to build his audience and navigate the complexities of working with both companies and individuals....
Jun 25, 2024•49 min
In today's episode, we're diving into the incredible journey of Andrew Seguin, who achieved seven-figure sales from his online guitar courses by the age of 22! Join me to hear about how he scaled his business to achieve some remarkable milestones. We discuss his course platform preferences, Andrew's customer support approach, and the rebranding of his business to Acoustia. We also talk about the importance of marketing, overcoming outsourcing challenges, and the high stakes of producing standout...
Jun 11, 2024•57 min
In today's episode, we hear from Chris Cohen, a man who transformed his love for beer into a booming online course business, earning five figures monthly by helping others pass the elusive Cicerone certification exams. Listen in as Chris shares his journey from attorney to becoming an expert in beer, navigating the challenges of social media, and the balancing act of running multiple programs. He shares his experience launching a niche-focused podcast and online courses to build a profitable bus...
May 28, 2024•1 hr 12 min
In this episode, Jacques walks us through the very tactics that helped him transform his own piano course business into a multi-million dollar venture over 11 years. From the importance of gathering and integrating feedback from your audience to practical steps for testing your curriculum in real-time, this episode is packed with actionable advice. Whether you're just starting out or looking to scale an existing business, you'll learn how to refine your course content, engage more effectively wi...
May 14, 2024•42 min
In the latest episode of The Online Course Show, we're thrilled to welcome back Christina Umerez as our returning guest. It's been over 2 years since we last spoke with Christina when she had just established her Print On Demand course business with all the necessary components in place. In this update, we delve into how she's consistently achieving $15k months with her online course and community. Christina has successfully transitioned from short-form content on TikTok to long-form on YouTube....
Apr 30, 2024•42 min
Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonishing $30K per month in less than a year. Susan teaches the art of freelance bookkeeping from the comfort of home, primarily to women entrepreneurs, and has conquered the world of online courses and savvy marketing. As we unpack Susan's journey, you'll learn about her strategic use of Facebook ads, starting with a budget-friendly boot camp and cleve...
Apr 16, 2024•49 min
In today’s episode, we're talking with the incredibly insightful Kevin Chemidlin, about how to explode your course sales with podcasting. Kevin embarked on his entrepreneurial journey from scratch – no email list, no following, no audience, and no budget. Fast forward to today, and he’s achieved incredible success. Kevin credits his growth to a single transformative strategy: The Podcast Ladder. It's a powerful approach used for podcasts, YouTube, and other long-form platforms that catapulted hi...
Mar 28, 2024•1 hr 8 min
Today, we have the incredible story of Aiko Hemingway. Despite having what many would consider a super tiny email list, her strategic steps have led her to earn over $10K a month. Aiko has brilliantly leveraged her influence to build a successful and profitable business. Aiko shares her journey from Udemy to her decision to focus exclusively on a niche market of Japanese executives looking to improve their English pronunciation, and how this precision targeting has been a game-changer for her bu...
Mar 19, 2024•40 min
In today’s episode, we’re joined by the brains behind ‘Heights Platform’, Bryan McAnulty . Bryan is here to share how AI is revolutionizing the game for course creators. We'll unpack his '4 Part Framework for AI for Course Creators', and let me tell you, it’s futuristic stuff. Bryan will talk us through how GPTs are being used not just to chat but to brainstorm, script, review, and pretty much be the virtual assistant you've dreamt of. Imagine having an AI chat that not only supports your studen...
Mar 05, 2024•52 min
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Feb 22, 2024•4 min
Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. With experience that spans over a decade in the online course space, he's here to share his extraordinary journey from his early days on Udemy to now running a course empire from his own website. John will reveal how he leverages platforms like Udemy and YouTube to market his tech-focused courses—from web development to blockchain—and how he's managed...
Feb 20, 2024•51 min
In this episode, we hear from Kate McKenzie, a professional photographer who embarked on her online course creation journey just two months ago. We’ll dive into Kate's incredible success so far, from a booming Instagram following to creating an online course for parents interested in baby photography. Discover the challenges Kate encountered, her experiments with Instagram growth, her experiences with pilot courses, and her valuable insights on pricing, accountability, and course curriculum. If ...
Feb 06, 2024•1 hr 6 min
In this episode, we welcome our guest Michael Tucker, and dive into the exciting world of 5-day challenge funnels and how they can revolutionize online course sales. Michael shares his proven 5-day teaching model for virtual events, outlining the structure from storytelling to offer presentations and discussing its potential for high-ticket products. We explore our own successes and failures in course creation and marketing, revealing invaluable insights for course creators and online coaches. J...
Jan 23, 2024•1 hr 1 min
In today's episode, we are joined by special guest, Andy Guttormsen, one of the co-founders of Circle, a leading community platform. We explore the key elements of building and maintaining successful online communities. We discuss the importance of the onboarding processes, the shift in the popularity of recurring revenue models, and the integration of community features within course platforms. With insights into the evolving landscape of online communities and practical advice for engaging and...
Jan 09, 2024•37 min
In this episode, our guest is Tim Topham, an experienced entrepreneur with a thriving membership-based business. Tim discusses his recent venture into writing a book and reveals how it has become an integral part of his successful course business strategy. From effective conversion techniques to the strategic use of a book as a marketing tool, Tim shares valuable insights that will resonate with our audience of online course creators and entrepreneurs. Join us as we explore the transformative po...
Dec 26, 2023•52 min
In this episode, Jacques is joined by Michael Kilkelly, who shares his journey of streamlining his online course offerings to make more money by focusing on one core product. They discuss Michael's background in architecture and engineering, his brand ArchSmarter, and the challenges he faced in building and scaling his online course business. From refining his brand's messaging to leveraging different tech platforms, Michael provides valuable insights for course creators. Tune in to discover how...
Dec 12, 2023•1 hr 1 min
In today's episode, Jacques sits down with special guest Jeff Walker, the creator of the renowned Product Launch Formula (PLF). Get ready to be inspired as Jeff shares the incredible story of how he generated a staggering $1 billion in course sales using his launch formula. From integrating webinars into the launch process to utilizing the power of storytelling and building trust, Jeff reveals invaluable insights and strategies for successful online course creators. Join Jacques and Jeff as they...
Nov 28, 2023•1 hr 10 min
In this episode, we are joined by Teela Cunningham, the creative mind behind every-tuesday.com, as we unpack her journey to six-figure launches selling Graphic Design courses. Teela reveals her journey with YouTube as her primary traffic source, her strategic approach to content creation, and the evolution of her business from selling digital products to launching wildly successful online courses. From conquering the launch roller coaster to achieving financial stability, Teela shares insights, ...
Nov 13, 2023•51 min
In this episode, we have a special guest, Jasmine Katatikarn, who is here to share her incredible journey of selling courses while working full-time at Amazon. Jasmine launched a unique online and in-person animation program for after-school kids, based on her own academy. She identified a lack of diversity in the animation industry and sought to address it by extending her education pipeline to younger generations. Jasmine shares her experience of conducting research, finding interest in her pr...
Oct 31, 2023•1 hr 3 min
In today's episode, we have a special guest, Tim Schmoyer, joining us to talk about "The YouTube Playbook for Course Creators." Tim, the founder of Video Creators, has a wealth of knowledge and experience in the YouTube space, and he is here to share his strategies and insights for turning your audience into a thriving community. We'll delve into the three key buckets of community, discoverable, and sales, and explore how each plays a vital role in attracting new viewers, nurturing existing subs...
Oct 17, 2023•1 hr 4 min
Episode 193 is one of the most popular episodes we've done. We are re-airing it here today if you missed it or are new to the podcast. In this episode, Jacques walks beginners through the exact steps he would take if he were starting on online course business from scratch today.
Sep 19, 2023•33 min
In today's episode, we have a special guest, Steven Foust, who has found success in teaching non-commissioned officers (NCOs) in the Army to get promoted. Steven has developed a membership program that not only provides valuable resources and training to NCOs but also manages to be efficient and low maintenance. As your host, I'll also be sharing my own experiences with online courses and the tools that have helped me along the way. Get ready to learn from Steven's expertise and discover new str...
Sep 05, 2023•1 hr 23 min
In this episode, we have a special guest, Jason Dion, joining us to discuss the intricacies of selling a business and the art of building a scalable online course. Jason shares his expertise on determining the value of a business, negotiating the sale, and the importance of cultural fit when choosing a buyer. He walks us through his personal experience of selling his own company, revealing the considerations and challenges he faced along the way. We also explore the dynamic e-learning market, di...
Aug 22, 2023•2 hr 19 min
