034 – Online Ceramics Courses with Jessica Putnam Philips

Today’s podcast was fascinating! I had a very inspiring conversation with a fellow course creator today, and I’m glad you’re here to listen to it. Jessica Putnam Philips is a craftsperson who experienced rapid success with the launch of her course membership site. I know I’m super-motivated after talking with her, and I think you’re going to find there are lots of helpful tidbits for you to learn from!

"Don’t let anyone hold you back or tell you that you can’t do it."

-Jessica Putnam Philips

In This Episode, We Talked About:

• The negative experience that Jessica turned into a positive by letting it inspire to create her own ceramics course
• The unusual way that Jessica used live-streaming to find her audience
• Jessica’s membership setup and how she addresses different skill levels and needs
• The strategy behind Jessica’s course pricing structure
• Resistance she has met along the way and how she’s responded to her critics
• Some surprising similarities between the type of students Jessica’s resources attract and my own piano course students
• How Jessica keeps her students motivated and stays current with her audience
• What she would have done differently if she was just getting started with her course today

We discuss all that and much more in this episode, so I hope you enjoy listening. Don’t forget to subscribe and leave a comment below on what you learned from today’s podcast!

• Jessica’s Website
• Piano in 21 Days
• The Online Course Guy