Srini Rao

hold us back and dampen our spirit. But it's not just about thinking. Our actions matter. It takes conscious, consistent, and creative effort to make a life worth living. This podcast is about how other people keep themselves moving in the right direction, how they feed their good wolf m Thanks for joining us. Our guest on this episode is Shriny Row, the host and founder of the Unmistakable creative podcast.

He has written multiple books, including the Wall Street Journal bestseller The Art of Being Unmistakable and his latest book, Unmistakable Why Only is Better Than Best. Shriny is the creator of the sixty person conference called the Instigator Experience, and he has an economics degree from the University of California at Berkeley and an MBA from the Pepperdine University. If you value the content we put out each week, then we need your help. As the show has grown,

so have our expenses and time commitment. Go to one you feed dot net slash Support and make a monthly donation. Our goal is to get to five percent of our listeners supporting the show. Please be part of the five percent that make a contribution and and allow us to keep putting out these interviews and ideas. We really need your help to make the show sustainable and long lasting. Again, that's one you feed dot net slash Support. Thank you in advance for your help. And here's the interview with

Shriny Raw. Hi, Shriny, Welcome to the show. Hey, thanks for having me. Yeah, thank you for coming back on. You and I talked before. It was a great conversation and our hard drive failed and I lost the interview, so I do appreciate you being willing to come back. I'm happy to. We'll get into your podcast and your latest book, Unmistakable Why Only Is Better Than Best? Will drive into all that. But let's start like we usually do with the parable There's a grandfather who's talking to

his grandson. He says, in life, there are two wolves inside of us that are always at battle. One is a good wolf, which represents things like kindness, bravery, love, and the other is a bad wolf, which represents things like greed and hatred and fear. The grandson stops and he thinks about it for a second, and he looks up at his grandfather and he says, well, grandfather, which one wins? And the grandfather says, the one you feed.

So I'd like to start off by asking you what that parable means to you in your life and in the work that you do. It's funny because I've heard you asked that question to so many people, and I've heard so many interesting answers to that question. And you know, to me, I think the evil one, really, I think stems from ego and this need for all sorts of external things like validation, um, approval, and you know, those

things come in a lot of different forms. But when you look at those things, I think what we fail to realize. As much as it is wonderful to say, you know, have your book hit the New York Times best seller list or have you know people listen to your show or any of the things that you know. I think we all seek like everybody. I think when they start out there, like I want an audience of millions of people, and I want to be like the

next oprah Um. But I think the thing that we fail to realize is that the process itself contains so much joy and that there really is no moment of arrival necessarily. And I guess to me, the good wolf is when the work itself is is something that you do for its own reward and not I mean wrong.

I'm not saying that there's no value to external rewards and there's no point setting goals which we can talk about, but I think we have to be careful because the problem with that approach is that it actually detracts from the work itself while you're doing it. Like you really can't be thinking about you know, your name and shining lights your book on a shelf and all that while you're actually writing the book, because your job at that moment is to write the book, and when you're present,

that's when you do your best work. That's something that I've talked about on this show a lot, and wrestle with is sort of the intrinsic versus extrinsic motivation, you know, the intrinsic motivation being doing it because I love doing it, and I think it's very hard to get to a place of being pure, like I only do this because I love it, because it's hard to ignore yet that external stuff. But what I've find is what I start to focus on the external stuff, I tend to get fearful,

and like you said, it's constricting. And when I go back to why am I doing this and and what I love about doing it, I feel totally different about it. And so it's really useful for me to turn back to that very regularly and remember, like, oh, yeah, this is what I set out to do, and by the standards I set to start, I'm succeeding wildly because I

love what I'm doing. Yeah. And you know, it's interesting because I can tell that to you, and I am telling you that because it's mainly a reminder to myself than anything else. And there's this very strange paradox with intrinsic and extranergic rewards. It's that the more intrinsically awarding you find something, the more likely it is to become extrins of the rewarding as well, whereas the vice versa, you know, is not true. Yeah, absolutely, the vice versus

definitely not true. So you host podcasts, it's been around a long time, You've had amazing interviews, the Unmistakable Creative Podcast, and then you've written a few books. But your most recent book is Unmistakable Why Only is Better than Best? Can you explain that subtitle, why is only better than Best? Yeah? I think we have to to kind of take a few steps back to sort of talk about how I

drew that conclusion, so where it really started. And I think it's fitting that, you know, we're using podcasting as an example. But I kept seeing this pattern online and you know, I jokingly said the alternative title to this book, which I'm sure my publisher would hate me saying, could have been titled Everybody as full of Shit? Um, And of course they don't mean that at all. But what I kept seeing was this pattern. And you would see

somebody who was very successful do something. They would talk about the result that they had gotten from doing that thing, and then everybody and their mother would go out and try to do that exact same thing and produce the exact same result with nowhere near the same degree of success.

So you look at something like humans of New York, and of course you know everybody knows what humans of New York is, But what you might not know is that if you do a search for humans of on Facebook, you'll find a humans of project for dozens of other cities, and none of them have been me where as near as successful. And this is very personal to me because

that's exactly how I started. Like, there's a girl named Jamie Verone who started this project called Twitter Should Hire Me back in two thousand nine, and Twitter Should Hire Me was really successful. I mean we're talking national media attention, tons of job offers, even though she never got one from Twitter. But the interesting thing is there's so much demand for her work that she started her own company.

And I was just at the tail end of graduate school and I read about her story and I tried to create a website called one hundred reasons you should Hire Me, and I couldn't come up with a hundred reasons why anybody should hire me. So the project was like I got to about ten and then the reasons were all nonsense. They were just the bullet points on my resume and blog form, like they didn't really make

compelling cases for people to hire me. And I realized at that point why I got a much bigger problem than trying to come with a unique way. I can't even come up with a hundred reasons why somebody should hire me. Maybe I should go get some reasons. So that temptation to look at something that works and to copy it, I realized was not unique to me. In fact, I saw more and more of it over the years, and I think it really comes down to this notion

of instant applause. Right, because you live in a world for the first time where we have access to instant aplause, and that's really only happened in the last ten years or so, you can easily do something like put a picture of yourself with a cute baby on Facebook, and you'll see exactly what I'm talking about. I know because

I've tested this theory multiple times. And you know, when I put a picture of myself with a cute baby that belongs to one of my friends or one of my cousins, I get like a hundred likes or two hundred legs, and that's the sign of okay. Instant applause. But you can't build a sustainable career by putting up

cute pictures of babies on Facebook. And what bugged me was that You've got all these very unique and very interesting and very creative people, and yet their temptation was to say, Okay, I will look at whatever this person, who is a so called guru says, I will copy you know what it is they're telling me to do,

and I will produce the exact same result. And this is sort of the great fallacy of authority and influence, and that is that if you do exactly as some person in a position of authority tells you, you will get the result that they have promised. And so what I realized was that in a world with so much noise and so many things competing for our attention, being very distinctive, so distinctive in fact, that nobody else could do what you do in the way that you do

it was an incredibly powerful thing. And I saw it with a handful of people where you know, you could take one look at what they have done and you would instantly don't know, there's nobody that could do it other than that person. So a perfect example of this is um our visualist illustrator um and special projects artist

Mars Dorian. So if you follow Mars Dorian on Instagram or Facebook, you could walk into a room if pictures were hung that were done by Mars and you didn't know his signature wasn't on there, you could instantly if you knew who Mars was from having seen him on Facebook, you could take one look at it because there's only one person who could have done that, and that smart.

And so you know, when you become the only person as opposed to the best, then all of a sudden, your competition becomes irrelevant because nobody else can do what you do in the way that you do it. Like when we want something done by Mars Dorian, there literally not a single person that we can hire to replace him. And I think that's awesome. I think that is an amazing thing, and I think it's much more important in

the world today. I mean, part of why I like what you guys do here at the one you feed, you and I were just talking about sort of the podcast ecosystem where we're seeing a very similar thing happening. So this is what I call the mimicry epidemic. Right, And the problem with this sort of mimicry epidemic is it leads to a giant echo chamber in which everybody sounds the same, everybody's parroting everybody, And the worst part is that people deny their gifts and they don't trust

their own instincts, they don't trust their own intuition. In the process, I think they robbed the world of a much greater creative gift that they could give us than simply replicating what already exists. I agree, it can be hard to find that the idea is is sad because very few people are ever going to be the best right.

It's a concept that doesn't have an exact measuring But yeah, I mean, I have found in my life, the longer I've gone on in all aspects of my life, the more I've just been who I am and let that kind of come out regardless of who and what I'm around, the more successful I've been in every area, even areas that I used to think like, I do consulting and do some other work in the in the corporate world, and you know, I thought I had to keep some of the stuff button down. But the more I realized

that I would just be myself wherever I was. It wasn't like I was being fake. I was just holding part back. And the less I do that, the more successful I am, and the better relationships I have, and everything goes better. Yeah, I can tell you. So, I've gotten on a stage in front of a thousand people and told them I've been fired from just about every job I've ever been at, and the talks that I've been giving on this subject have been incredibly resonant, unlike

anything I've ever experienced. I think for the very reason that you say so, because you're more and more yourself, and you know that takes us into a sort of what I call the three layers under which everybody's sort of essence of what makes them unmistakable eyes and those are stories, ables, and masks. Right, So we all wear masks in different ways, and we start doing it at a very early age, when we're old enough to understand that other people have opinions of us, and we want

those opinions to be favorable. And in a lot of ways, our entire sort of online persona is a mask. There is, you know, inevitably a little bit of a gap between who you are online and who you are in person. It's just there's no way. It's not because you do want to present some sort of image to the world that draws people in. You know, obviously you want the gap to be as new as possible. But a more simple mask is when you try to be cool in junior high. You know, when you start to discover that

there are popular kids and unpopular kids. This is a stupid story from when I was a kid, but you know, I wasn't one of the popular kids. You know. I came from a family that didn't have a lot of money at the time. And my dad picked me up from school one day and I said, Hey, there's gonna be a fifth grade dance and I need a pair of sunglasses. And he said, why need sunglasses for a fifth grade dance? It was because then I can look cool and I can go and ask the prettiest girl

in the class to dance with me. So my dad bought me the sunglasses. I never asked her to dance. I never became any cooler. And that's the sort of sim full example. But what we do is we keep going through life, and we keep putting on these masks one after another, and what you've got at that point is you are no longer staring at a pay limitation of anything else, but a pay limitation of your true self. And to get to what you're talking about requires us

to let go of masks one at a time. And you know this is not to say go out and air all your dirty laundry on Facebook and make the world wonder what you're thinking. But rather, you know, treat every opportunity that you have to do work as an opportunity to do for full self expression. So then outside of masks, you have stories, right, we all have stories that kind of shape and call our perceptions of what we think is possible with our lives on our work.

This is probably the most relevant one. And you know you're hearing some of my keynote speech here. But one story that we have is I have enough, and another story is I don't have enough. So maybe you have enough traffic to your website, subscribers to your email list, money in the bank account, and maybe you know the other stories you don't have enough of any of those things. But who's to say what enough is? Like, who determines what enough is? That's you know, an entirely made up concept.

You know. In two thousand fifteen, at the end of at end of the year, UM, I decided to create this list of a hundred insanely interesting people you should know published our medium. And the reason I created that list was because every year, when Forbes published its list of forty under forty and fast Company published their list of the most creative people in business, I was envious, like I always felt less than as if the people on that list were more important than I was, were

doing something more meaningful. So I was like, all right, I'm going to create my own list. And the most ridiculous paradox of creating this kind of a list was how everybody who was not on the list responded, you know where the whole purpose of the list was to celebrate this notion that you don't have to get picked, and everybody wasn't on the list said I hope I am on the list next year, or I wish I was on the list. And that's how deep this cultural need to be validated to be picked them to be

approved of runs. And then you have labels. Right, So you and I were talking about the fact that podcasting is one of the many things that I do in fact, I hate the term podcaster because it just sounds so stupid. I think it's incredibly limiting, like labels limit our capacity when we over identify with one particular label. It's like, I'm a podcaster, so suddenly you think that all that is possible within your body of work is what's possible

as a pot caster. Well, that's nonsense. I'm a storyteller who happens to use podcasting is one of the mediums in which I tell my stories. Another happens to be the stage on which I do keynote speeches. Another happens to be animated shorts. Letting go of your labels allows you to do is to look beyond the medium that you're operating in or creating, so you know, underneath all of those things is the essence of what I think

makes every one of us unmistakable. Thank you so much to everybody who has donated to the show so far. We appreciate it more than you know. If you have been thinking of donating, this would be a great week to do it. My goal is to get ten new donations this week, so please be one of those ten.

I was thinking earlier about how I listened to I don't listen to as much as I did, But I listened to public radio and they have those fund drives, And from the minute the fun drive starts, I start thinking to myself, well, I'm gonna I probably should do that. I'm going to do that, And of course I don't

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net slash support. We talked about masks and stories. You mentioned one more mass stories and labels with the three. So you and I talked about this before, but I want to explore it again because I think it's an interesting concept and it's something that I spend a lot of time thinking about. And maybe worrying is a strong word, maybe fretting is a better word. But you and I both put a lot of content out into the world, you know, every week we're putting out another person, another idea.

And yet I believe in a lot of cases, what a lot of us need is not necessarily more knowledge, but to use the knowledge we have, or to go deeper in it. And so sometimes I think about what role am I playing in that? And I'm just interested to see how you see that. As a person who's also you know, doing a very similar thing. Do you do you share any of those same concerns or yeah I do. Actually, you know, I wrote a piece on

medium titled why excessive consumption limits your creativity? Weird being somebody who is a creator of all forms of media and actually somebody who fuels consumption to say something like that, I think that we have a really weird sort of problem in that, you know, I think as a creator you should absolutely be in creating far more than you consume, which is clearly what people you know like you are doing. That being said, turning off the fire hose of information

that comes at you on a daily basis. That has to be a choice. So I think the notion that you and I could control somebody else's consumption habits and as a result, their behavior based on what we're creating maybe a bit of a stretch. You really have no control over somebody else's, you know, I really would love it if every single person who listen to one of our interviews went out and implemented something they learned in

an interview. But it's the sort of vicious cycle of personal development where you get the people who get a result because they'll get a result just because that's who they are. You get the people who might change because of the thing you created or the thing they enrolled in. And then you get the people who are stuck in this vicious cycle, and you know, they basically are getting high on inspiration and kool aid and they're addicted to it,

but they don't do anything. You did a podcast recently to start the new year and why personal development efforts failed. So I'm hooked by that line. Tell me yeah, So you know where that came from was a former podcast guest named Jim Bunch. It was on our show and he talked about this idea of designing environments because environments are stronger than willpower. And you know, when you think of environment, don't just think about physical environment. But this

is literally what he said. Everything that you see here, smell, taste, or touch is an environment. And that environment is either adding energy to your life or draining energy from your life. It's either inspiring you or expiring you. And that means it's the physical space that you live in, the people that you surround yourself with, the information that you consume,

the food that you put into your body. Now, the thing that happens with most personal development efforts is people decide that they want to make some sort of drastic change, but what happens is that the environment doesn't change, and so as a result, the environment pulls them back down to being who they were before. So simple example is, if you want to be a more prolific writer, a

good environment is one that is free of distractions. So you do something like use a tool called focus at will or pay focus, and you block distractions for fourteen hours the night before, so that way, when you wake up in the morning, there's no option to get yourself involved in something distracting. That's a really simple example of making a change to your environment. Another example is clutter. You know, we all have a lot of clutter in our lives, and it's in all sorts of our spaces.

It might be in your car, it might be in your office. But the thing is when you free your space of all this stuff. And if you've seen the Minimalism, a documentary, they talk about a lot of this, you know, Really Minimalism is a documentary about building environments that are conducive to the person you want to become, not just getting rid of all your stuff. And the thing that you'll see is that as you start to basically upgrade environments,

other environments start changing. So you know, here's another crazy example, and this you know as a very sort of New age example, but you know, I started reading Marie Condo's book, The Life Changing Magic of Tidying Up, and I thought the notion of okay, do you if does everything you own spark joy in your life? And I thought, you know, there's all these books that I don't really care about that have been sent to me over the years that

I bought. So I packed them up and put them in a box, and what was left were books by Penguin. And three weeks later or a month later, an editor from Penguin called and said, hey, we'd like you to write a book. And I was like, that's a really strange coincidence, but it's the whole I want to go to the gym every day, but I don't do something as simple as put my bag and my shoes right by my bed, so when I wake up in the morning,

that's the first thing on my mind. That's a big part of the re in that so many personal development efforts fail. But you know, another maybe more relatable example is anybody listening to this has probably been to some sort of self help seminar. Like you go to a Tony Robbins event, you go to a conference, and you've probably experienced the sort of thing where you know, you come back from the conference and you're high as a kite, like you're just you know, ready to conquer the world.

You know, everything seems perfect, and then a week later everything is back to normal. Now, there are some people who basically think, Okay, I need another conference just like that, and they just keep going to conference after conference after conference, but nothing changes. And the reason for that is you're coming back to your own environment, and that is really the core of of this nine percent of personal development efforts fail. Again, this sort of idea that I'm sharing

with you is not mine. It came from an episode of The Unmistakable Creative and a guy named Jim Bunch. So I want to make sure I give credit where credit is due and you can learn more about his work at the Ultimate Game of Life. Yeah, it's so true though, environment and the outside influences play such a

role in that. I recently did a ted X talk and that was one of the things I talked about was that when we're trying to change things, one of the things that most of us completely leave out of the equation is how do we get support from the people around us. It can make such a big difference if you've got people who are on your side versus not. And that's one example of an environmental thing. You you mentioned some physical ones, but you combine all that stuff

and your chances go way up in these areas. Yeah, for sure, they're so simple, and yet people don't think, you know, I think we don't like simple because it's not sexy. Yep. It's not one of the things that you say is just because it's the best practice, it doesn't mean it's best for you. I love that line, and we we touched on that briefly before, but expound on that a little bit more. Yeah, in the business world, um, you've basically seen, you know, people go to conferences where

they say, you're gonna learn best practices. So it's the business version of if you do this thing that this person has done, you will get the result that they have gotten. And of course that's nonsense because there's one giant variable that throws off that equation, and that's you, you know, like did not take into account the variable that is the most dynamic is ridiculous. So we see

this across the board. Even you see it with people who do diets right, people like, oh, you know this keto diet or this diet or that diet or the paleo diet. And I just talked to a food blogger and a neuroscientist named Daria Rose, and she said, you know, science is really great for telling us what works on a sort of massive level, but on an individual level, it's really shitty because you're not really, you know, taking

what works for you. And that's really I mean that the notion of best practices might be a best practice, but it doesn't necessarily mean it's best for you. Is something that I think, you know, applies not just a business but life. Right. So it's like everybody should go to college. No, not really, that doesn't make any sense

at all. There are plenty of people who shouldn't have gotten to college who did go to college, And there are plenty of people who didn't go to college and made a brilliant choice not going to college, and I've probably become much wealthier because of it. So that's practice has often become these very blanket statements. Another example, the notion that everybody should start a podcast. That's stud But that's the dumbest thing I've ever heard. Um one of

the dumbest things I've ever heard. That's like saying everybody should be a public speaker, and that's absolutely not true. I'm not saying that people shouldn't do those things, but the notion that everybody should is ludicrous. Yeah, I agree. I think that brings up a lot of things for me. I do some exclusive episodes for people who support the show, and the one I did recently was about like, what do we really know? Like there's so many scientific studies

about everything these days. You know, eggs are good, eggs are bad, fats good, fats bad, all these different You should do this for three minutes, you should do that for five minutes. And I kind of arrived where you landed, and maybe not as eloquently, which was you've got to try this stuff for yourself. You've got to know what actually works for you because you're different. And I also

think you have to do what you're comfortable with. Like there's a lot of great advice about how to grow and sell and do things on the internet that I would feel very foolish doing them, and so I don't do them. But I think it's you know, sort of knowing yourself and what's important to you and how you work, and and testing things and trying them. Yeah. Absolutely, I mean I think life is just one giant experiment basically. The other thing that you talk a lot about in

your book is this idea of being ready. Tell me more about this idea of being ready and how it gets in our way. The idea really, I think came from surfing, right is it really came from an experience I had when I first started learning how to surf. You know, the instructor who was teaching me how to surf was trying to teach me how to pop up and it took almost an hour because it just wasn't click. And he said, you realize that if you were a little kid, a little kid would not want to be

on land for an hour. They would be like, why are we not in the water, because that's where surfing

actually happens. And it was a really, really good point, because what happens is that we have this sort of illusion in our mind of what we think is going to be the perfect time to do whatever it is we wanted at the perfect time to start this ambitious creative project, the perfect time to write a book, And of course the perfect time never comes because it's just this day in the future that is an imagined reality. It's just a mythical date, and so basically it's a

perfect excuse for procrastination when I'm ready. But the thing is that there's not going to be any moment when you're suddenly perfectly adequate to do exactly what it is that you want to do. In fact, it is the doing of the thing that gets you ready for it, um because without doing it, you don't have the skill to even do what you want to do, like, so

you have to start. I couldn't agree more. I think my favorite quote of all time, and I'll get it wrong is something along the lines of start where you are, use what you have, do what you can. Yeah. Way to put it, you right very eloquently about being ready in the book. The other thing you you talk about is committing to the process instead of the outcome. And again we sort of touched on this a little bit with the extrinsic versus intrinsic goals, but walk me through

that a little bit more. Here's the thing. Right outcomes are so largely out of our control. You have no control over, you know, how an audience is going to respond to whatever it is that you've created, or you know, the book you've written, the movie you've produced. But what is in your control is all the effort you put in during the process. Are you working to do the best work that you can that you're proud of, you know, creating things that you're proud to put your signature on.

I think, because you know, process is really where you spend most of your time. And you know, I've said this in my upcoming book, it is out of the spotlight with nobody watching, where most creators spend the bulk of their lives. Only a small fraction of what a creator creates interacts with an audience. And that's true for even the most prolific of creators and the ones who've had best selling books and amazing movies. So much of

what they're doing doesn't see the light of day. Like you don't see the thousands of hours that go into a movie before it hits the screen, all the takes that they do for one scene just to get like one line right, Like, we don't see any of that by the time we experience it. We think that that's how it comes out, and that's what, you know, the whole experience is. But that is not the experience of

of that, it's the process where the experience occurs. I read somewhere and these are you always read these numbers. You're like, where do people come up with these? But it was a similar idea that even to the creative person themselves, that only a small part of what the creative processes is what comes out on the page. There's all the germination that's going on inside a person also, you know that leads up to that point, which I found to be an interesting way to look at it. Yeah, yeah,

there's no doubt. I mean, that's a huge part of it. That's so much more of the process than the work itself. In your book, you talk about the insidious nature of validation, and you talk about critics voices, how they can be loud, but that probably really the worst voice and the thing that holds us back is ourselves. And we all have an inner critic that is harsher than probably most of our external critics. With maybe some exceptions here and there.

There are assholes on the internet. But I think the thing that you start to realize is that you know, and this isn't an entirely original idea, but you realize if anybody else talk to you the way you talk to yourself, you would never tolerate it. You would not allow them to be in your life very long. But

somehow we're okay with the sort of self abuse. And the thing that you learn when you're creating on a regular basis, you know, when you're putting out episode after episode after podcast, you're writing a thousand words a day, you know, for five six years in a row, you're putting up articles, is that the only sort of antidote to that voice is the actual creative process that if you start in spite of that inner critic, it starts to sort of lose its power over you. It doesn't

ever go away. It's always there. There's not a day that goes by that I don't get to the end of the day and say, oh this is tearle or you know, even ten minutes in the writing session like why do I even bother um? And that's that's just comes with the territory. But the more you create, the less that will impact you. Yeah, exactly, we're gonna wrap up here in a second. But I want you to talk about the idea of longevity. What is the role? And you know what is so important about as a

creator this idea of longevity. The thing is that we live in a world that moves so fast that people basically want to start a blog today, have a book deal tomorrow, and be on the New York Times bestseller list by next week. And that's just not how it works, um, not for the people. The reality of it is that if you look at anybody who has succeeded at anything, it takes a really long time, especially to get to

the level where they're good. You know, there are sort of flukes, But the thing is, flukes are what lead to one hit wonders. Like anybody remember the Spin Doctors. Probably not unless you grew up in you know, the early nineties. Um, hopefully nobody who's a member of the Spin Doctors is listening to this. For what it's worth. I like their music. If you are, I'll give you a chance to rebut shriny on air, So just drop

me a note. You know, you get. The point is that it's not you know, one hit wonder that really turns you know you into having this really prolific career. It's longevity because it takes time to get good at the things you want to get good at. We have a very warp perception of longevity in the world that we live in because of the fact that it moves so fast. But like, oh, a year, that's a long time. A year is not really a long time in the

grand scheme of things. When you look at some of the biggest things that are a huge part of our lives, those are years in the makings. I mean, just read the biography of somebody like a Warren Buffett and you realize, oh, the guys like seventies something years old. That's taken a lifetime of work and a lifetime of hard work, not just you know, screwing around. So longevity plays a huge role. I think that, you know, we we underestimate how long we think something is going to take the result. We

don't come it for a long enough timeline. You know, most people say, you know that. I think the statistic is that most blogs are abandoned within ninety days. And you know, I said this in the book. The Internet is littered with the digital graveyards of people who spent a Saturday afternoon, trying to make a dent in the world. And you know, you'll look go look through the podcast feeds and iTunes. There's probably a podcast that haven't been updated in months. And you know, I've I've even heard

people I knew of just sort of perfectly. You'll hear them say, hey, guys, I know it's been like a month since I've been on the show, and you're kind of like, dude, you lost all your listeners three weeks ago. Yeah, So, yeah,

longevity is a big, big deal. I agree. I think the other thing that we run into, and I thought of it when you mentioned were in Buffett and other people, is I think sometimes we see people who are further along in their careers where when they do something, things happen very quickly for them, Whereas it's the length of time that they've put in up to that point that that allows those things to sort of happen, and a

lot of times we sort of lose that. And there's also a great Ira Glass thing out there on the internet that I saw, which you've yeah, you've probably seen, I'm sure, where he just talks about like not only in like the gap between you starting something and having an audience. But when you start something until you actually think you're any good at it is a pretty good gap. Sometimes I'm embarrassed by things we did a year ago. Yeah,

so yeah, I would agree with that completely. Well, I think that's a great place to wrap up, Shriny, thanks so much for coming on the show twice now and getting them getting the message out once. As I mentioned, the book is called Unmistakable Why Only is Better Than the Best? And you can find Shriney at Unmistakable Creative dot com and we'll have links in the show notes. But it's another great podcast. If you like this show, you're gonna love what he's doing. Also awesome. Well, thank

you so much for having me. Ye okay, take care of fight. Yeah hm. If what you just heard was helpful to you, please consider making a donation to the One you Feed podcast. Head over to one you Feed dot net slash support