SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin - podcast episode cover

SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin

Jan 11, 202230 min
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Episode description

Zach joined Canva in 2013 as one of Canva’s earliest employees and has worked across product management, communications and human resources before establishing the global marketing function. Eight years later 50 million people are now using Canva every month and the company recently approached $1 Billion in Revenue. In this podcast, Zach and Jason dive into the initial growth marketing strategies and framework behind Canva’s exponential growth as a start-up, the strategies for targeting and growing into the enterprise, and how to build out a global marketing function.

 

Full video: https://youtu.be/CEoam_9sHt0

Blog post: https://www.saastr.com/lessons-learned-scaling-canva-to-1-billion-with-zach-kitschke/

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SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin | The Official SaaStr Podcast: SaaS | Founders | Investors - Listen or read transcript on Metacast