283 | Who Do I Write My Book For? (HOT SEAT)
Episode description
You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the positioning of it.
- If you're going to write a book...write a freaking book
- How you should approach the branding and positioning of the book
- The two different types of value and the positioning mistake authors make
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