Dominating the SERP with "Holistic" Content Featuring Chima Mmeje

Is being a thought leader and a subject matter expert the same? That is the question we ask every guest. Of course, opinions differ, but that makes the discussion even more exciting. Therefore, we'll continue expanding on the topic. According to our guest today, a thought leader is an expert in their field that shares their experience with their specific community.

Chima Mmeje, the founder of Zenith Copy, is our guest on this episode of Notorious. Aside from discussing thought leadership, Chima shares her professional journey from working for a content mill to becoming an entrepreneur. She discusses the poverty mindset and how it influenced her approach to money today. Chima also explains how she creates content and why writing a brief is such a critical part of it.