Your Brand is a 2-Way Street

In the 2nd part of our 2-part series on branding we focus on how the voice of your consumers shapes your brand identity in today's digital sphere. Keeping your business' core values intact at every consumer touch point is becoming more of a challenge and this week we look at how, once you accept this changing lanscape, you can change with it. To join the conversation, our guest this week is ad man, marketing director, and one of our former clients, Doug Moxon. Guest: Doug Moxon, Marketing Director & Consultant On LinkedIn: ca.linkedin.com/pub/doug-moxon/1/743/975 Also discussed in this episode: About the Centre for Urban Energy (Produced by BridgeCom Media Group) - http://bit.ly/YW4cg0