"Conversational Capital" and Personal Branding

In the 1st part of our 2-part series on branding we focus on creating a unified brand identity. Using a concept from the book, "Conversational Capital" written by the some of the heads of international ad agency Sid Lee, we'll look at how you can achieve a transparent brand experience that compels people to share that experience. Our guest this week is Taylor Shold, founder of the Shold Media Group - a networking group for media professionals. Taylor joins the show to talk about his upcoming event, and how he creates experiential experiences to help media professionals connect and grow their personal brands and networks. Guest: Taylor Shold, Founder of Shold Media Group For more information on the next "SMG Meetup" go to: http://bit.ly/10NYDay Also discussed in this episode: Conversational Capital: How to Create Stuff People Love to Talk About - http://amzn.to/10NYS5s