2: HOW DO WE HELP PEOPLE RECOGNIZE THE IMPORTANCE OF BEING PREPARED?

How do we get people to recognize the importance of preparation? How do we get our product into the hands of as many people as possible? How do we get families to justify spending money on a 72 hour kit, money that could be spent elsewhere on other needs? These are just some of the questions that we discuss in todays episode as we focus on barrier of entry and how to grow our brand.