The Nopalera Podcast

Sandra Velasquez•nopalera.co

My name is Sandra Velasquez and I am the Founder of Nopalera, a modern Mexican beauty and lifestyle brand made for today's modern beauty explorer. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am passionate about sharing knowledge with my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.

Last refreshed: August 26th, 2025 at 9:14 PM ⓘ

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Episodes

Ep. 17 Building in Partnership and with Community with Joanna and Leslie of Vive Cosmetics

This week Sandra chats with like-minded and mission based founders Joanna Rosario-Rocha and Leslie Valdivia-Rivas of Vive Cosmetics. Leslie and Joanna, created Vive Cosmetics, the culture-conscious beauty brand to recognize the importance of not just Latinas, but of everyone who’s ever felt undervalued. They’re on a mission to make sure you always remember your worth. No matter what an outsider’s narrative has to say about you, the only story that matters is the one you’re in charge of telling. ...

Oct 05, 2022•47 min•Season 1Ep. 17

Ep.16 Releasing Money Wounds And Opening The Gate Of Possibility With Linda Garcia Of In Luz We Trust

This week continues the celebration of Latino Heritage month with a healing and empowering discussion with Sandra and Linda Garcia of In Luz We Trust. A Cali native and proud Latina, Linda Garcia spent 17 years working in the TV and film industry helping well-recognized TV networks, movie studios, and streaming services build programming for the U.S. Hispanic market. Despite enjoying the work, Linda knew there was more to life than working to make someone else rich. Eventually, she took the know...

Sep 28, 2022•54 min•Season 1Ep. 16

Ep. 15: Releasing Fear and Building Through Community with Patty Rodriguez of Lil' Libros

Sandra kicks off her celebration of Latino Heritage Month with Latina entrepreneurial pioneer, leader and radio personality Patty Rodriguez! Patty Rodriguez is one of the most influential American Latino leaders as a nationally recognized entrepreneur, radio producer, media personality, founder, angel investor, and best-selling author who was proudly raised in Los Angeles by Mexican immigrant parents. Patty founded Lil’ Libros, the #1 family-trusted bilingual children's media publisher, inspired...

Sep 21, 2022•45 min•Season 1Ep. 15

Ep. 14 We All Grow Latina-Las Founders Recap

Sandra shares her inspired thoughts and feelings following the We All Grow Latina-Las Founders Event in Los Angeles, CA. The power of community, networking and empowerment are at the heart of her experience but she delves deeper into her own personal journey of overcoming perceptions, self worth and creating one’s own future. Connect with We All Grow Latina Website Facebook Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question...

Aug 17, 2022•9 min•Season 1Ep. 14

Ep. 13 Peace And Joy with Photographer Amanda Lopez

This week’s episode Sandra finally sits down with the extraordinary artist/photographer and Nopalera team member Amanda Lopez. Amanda Lopez is a Mexican-American portrait and lifestyle photographer based in Los Angeles. Her father lent her his camera at the age of 17 and photography soon became her savior. Whether she's on assignment or photographing members of her family or friends, Lopez's camera eye looks for a balance of beauty, strength and tenacity. With 24 years of experience, Amanda disc...

Aug 04, 2022•36 min•Season 1Ep. 13

EP. 12 How To Get Into Wholesale Accounts with Priscilla Camacho

We’re back after a mid-summer break with a new episode featuring one of Sandra’s original teammates of Nopalera, Priscilla Camacho. Priscilla brings over 17 years of experience in high end beauty sales and took that to the next level starting her own wholesale management company, Equally Distributed. They discuss the patience, perseverance and strategies necessary to get your product into retail stores and expand your business’s growth. Connect with Priscilla Camacho Website Instagram Connect wi...

Jul 27, 2022•38 min•Season 1Ep. 12

Ep. 11: From Fish to Lipstick: The Thread of Sustainability with Jenn Harper of Cheekbone Beauty

This week’s episode Sandra meets with Cheekbone Beauty founder Jenn Harper. They discuss the value of bringing your previous experience and mission’s into entrepreneurship as well as an array of personal and professional challenges that not only help your business grow but help your individual growth as a human. Jenn Harper is the founder and CEO of Cheekbone Beauty Cheekbone Beauty is a digitally native direct to consumer brand that is helping Indigenous youth see themselves in a beauty brand w...

Jun 22, 2022•34 min•Season 1Ep. 11

Ep. 10 Leading With Your Gut with Karina Martinez of Avana Creative

Join Nopalera founder Sandra Velasquez and Avana Creative founder Karina Martinez discuss the journey of finding your niche, learning how to lead and trusting yourself along the way. Connect with Karina Website Facebook Linkedin Connect with Nopalera Website Instagram Tik Tok Join Sandra's Entrepreneurial Newsletter Ask a business question...

Jun 15, 2022•35 min•Season 1Ep. 10

Ep. 9 The Healing Power Of Building A Business with Brittany Chavez of Shop Latinx

Brittany Chavez, CEO and Founder of e-commerce platform Shop Latinx, a first of its kind online marketplace for Latino-owned businesses. In 2016, Brittany had a vision to create an intentional shopping experience centered around all the passionate, talented Latinx creatives and makers out there. With Latinx's holding $1.9 trillion in purchasing power here in the U.S. She saw an opportunity to amplify the work of Latinx and BIPOC business owners by curating a marketplace that spoke directly to ou...

Jun 08, 2022•35 min•Season 1Ep. 9

Ep. 8 The Truth About Branding with Abby Haddican

Abby Haddican is a multidisciplinary designer specializing in branding, packaging, typography, and illustration. Over the past decade, she's helped numerous established and emerging brands bring their stories to life with design work that's artful, original, and made to last. She approaches her projects like she approaches her life: with joy, curiosity, passion, and playfulness. Connect with Abby Website: abbyhaddican.com Instagram: @abbyhaddican Recommended Links: https://www.behance.net/ Conne...

Jun 01, 2022•43 min•Season 1Ep. 8

EP. 7 It's A Family Affair with Kiku from Shaz & Kiks

Join Nopalera founder Sandra Velasquez this week for the podcast’s very first interview with Shaz & Kiks founder Kiku Chaudhuri! Sandra and Kiku discuss the importance of vision, teamwork, family and drawing on one’s professional and cultural experience to fuel their success. Kiku Chaudhuri is the co-founder of SHAZ & KIKS, a hair wellness company that is reimagining ancient Indian rituals to build your healthiest hair ecosystem by harnessing the power of nutrient-rich ingredients indige...

May 25, 2022•41 min•Season 1Ep. 7

Ep. 6 Building a team. You can't do it all.

Connect with Nopalera Website Instagram Facebook Join Sandra's Newsletter Submit a business question

May 11, 2022•11 min•Season 1Ep. 6

Ep. 5 Systems- The necessary unsexy backend. Here's my tech stack.

My tech stack (as of today) Later.com for social media scheduling Slack for team communication Currently using Shopventory for inventory management in Shopify because it can track multiple locations as well as raw and finished goods. Quickbooks Tax Jar for sales tax collection and filing Shopify Gusto for payroll Zendesk for customer support tickets Connect with Nopalera Website Instagram Facebook Join Sandra's Newsletter Submit a business question...

May 04, 2022•11 min•Season 1Ep. 5

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