Year-End Giving Round 2

We’re back! After a year-long hiatus, the Nonprofit Reframe podcast is back with more nonprofit content, stories, and laughs.

It’s that time of the year that nonprofits know and love and dread and hate: year-end giving.  

There’s a lot to juggle when it comes to sending year-end appeals to your donors. In today’s episode, we’re talking about why year-end appeals are important, using mailed appeals to your advantage, and how to do segmentation in a way that increases and personalizes outreach to your donors.

What’s in this episode:

[03:24] What is a year-end appeal and why is it important?

[12:17] The importance of data management, no matter the size of your organization

[15:00] How mailed appeals can still be effective and why engaging different generations of donors is crucial

[21:20] What to do in the fall to prepare for year-end giving and why segmentation is beneficial

[30:49] Best examples of segmentation

For full show notes, resources, links and to download the transcript, visit our website: https://thenonprofitreframe.com/

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