Talking to Donors and Why We Don’t

Donors are critical to your organization, but it’s about more than just a transaction or future donation. Fostering genuine relationships with your donors is crucial—not only for the growth and success of your organization, but also for community building.

In today’s episode, we’re talking about why you should get to know the donors you already have because, let’s face it, it’s easier to retain donors than it is to find new ones. We share actionable takeaways for building stronger donor relationships, how and when to engage with your donors, and navigating important conversions. 

Fundraising doesn’t just have to be just about the funds. And looking at your current (and future) donors through a relational lens, instead of a transactional one will make it even smoother.

What’s in this episode:

[03:59] The importance of getting to know the donors in your database, interacting with them meaningfully, and giving them opportunities to engage with the mission of your organization

[13:42] Why you should identify donors you want at your annual fundraising event and personally reach out, and the importance of developing relationships with your donors

[21:16] Navigating difficult conversations with donors, such as around how political outcomes might affect your work, shifting towards community-centric fundraising, and inflation

[28:30] Actionable takeaway for creating stronger donor relationships

[30:47] Some fun news for our Patreon subscribers (join us!)

For full show notes, resources, links and to download the transcript, visit our website: https://thenonprofitreframe.com/99-talking-to-donors-and-why-we-dont/

Do you love our show and want to hear even more from us? You can get behind-the-scenes episodes and more by supporting us on Patreon: https://www.patreon.com/nonprofitreframe

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