How to Use Support for Non-Profits to Build a Commercial Brand

How to Use Support for Non-Profits to Build a Commercial Brand The Story of Barefoot Wine with Founders Bonnie Harvey and Michael Houlihan Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s #1 wine brand, and co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered ‘Worthy Cause Marketing’. They now share their innovative approach to businesses as consultants, authors, workshop leaders, speakers, and are sought-after thought leaders in entrepreneurship in both print and broadcast media. They co-author weekly blogs at www.thebarefootspirit.com & www.consumerbrandbuilders.com Audio Book  www.barefootaudiobook.com www.thebarefootspirit.com/freechapter  (this is a free chapter for your listeners)       Learn more about your ad choices. Visit megaphone.fm/adchoices