Hey. It's Morgan Beller, general partner, NFX. Welcome to phone a friend, a new experiment where we're going to let you listen in on conversations as they happen naturally. To kick things off, I called Ride Kwaja, a close friend and co founder and CEO of Open a mindfulness and meditation platform who's raised close to $15,000,000 to help friends be present together, and I'm excited to share this conversation with you. Enjoy. Well, well, well. Well, well, well, Pete we are. We're doing it.
Here we are. Is this Morgan Beller? If you can believe it or not, Morgan Beller, some background noise from the chaos of the office, and probably a barking jiffithy because there's chicken in sight. There's a chicken in sight. Is that what I heard? There's chicken. I have there's chicken on the plate inside of the dog. I see. I was going for more of a barnyard scene. You had chickens running about. In the middle of Pays Valley. Are you back from your travels? And my back from my travels.
Yeah. So last week, we had our founder retreat at a ranch in Flint Reyes, which was pretty great other than the fact that Josie was covered in ticks Okay. 12 out of 10, don't recommend. I think I got them all out. And then she got her hair dyed in her shirt's ridiculous. And then I had a wedding in Aspen, which was beautiful. Got that yet. Are they still somewhat recovering hopefully in time for my brother's wedding this weekend? Amazing. Where is that? It's in Portola Valley.
We're just south of the city, and I'm the best man, and I have the right of speech, and it's currently a blank to pay for the 0. There's a lot of responsibility because you have to be funny. You can't just like Yeah. Yes, ma'am. Lucky for you. You are funny as a default mode. So just make sure words come out of your mouth. I just make sure Yeah. You asked you asked where I am I am in a familiar place with you and I chatting.
I am on the Pete moving south back towards Venice, and it's a beautiful day. It's clear. It's sunny. It's everything LA was told to be. Well, this is goddamn perfect because well, we're experimenting with the telephone a friend thing, but the ideas that we're just in our natural places, in our natural states, in our natural thing. We're just calling each other.
And some of my most insightful moments have come from calls that you've made to me driving up and down the Pete over the past 3 years of COVID. So and no reason to believe this will be any different. I agree. And I I reflect that right back at you. Or once I'm not walking, because I was scared of sirens, and too much noise in the background, but we'll see. How's he's Valley these days? Well, I'm not sure if you heard that it's now at Cerabro Valley.
We one of the first things I did when joining NSX, like, almost 3 years ago, it was like we're getting the FOCA and some of the health care. But the rest of San Francisco in many ways is better than it was pre COVID and that it's the first time I think people are intentionally choosing to live here versus just being here by proxy for a job. And we've lost some great ones like yourself, but Oh, we won't stay. And there's outdoor dining, 3 164 days a year.
So wanted us to be in a residential neighborhood. You landed on 8. It's kind of in the center of the city. And then I'd like to take credit for what it has become, but honestly, just by luck, it's now Serebral Valley, whatever that means, I think it means that there's, like, AI companies popping up everywhere. Is it called Cerebral Valley? Is that a thing? Oh, it's a big ride. You're still out of it? I'm so out of it. So James Valley is the midbrain to San Francisco now. Is that Correct.
Correct. Yeah. It's called Cerebral Valley. Like, you literally walk down the street and you see people like hacking and garages, which is how it used to be before I can even remember, I mean, I wasn't here for any of that. And, like, all the telephone polls are covered in flyers and posters for hackathons and happy hours. And these really weird cats in, like, the Beller Courtyard park thing by, ritual coffee. And it feels pretty much Relativity. Relatively center. I hear you.
And then our office is, hopefully, the center of that, but we're working on it. And a lot of people to work from here. So we've been hosting these, like, AI happy hours and last, like, 10 days ago we experimented with open office hours where anyone, we were like, hey, anyone on the internet is working on an AI company come work from our office. And that was kind of a dream. What's getting a space bigger than what we needed. And then I walked into the office that night.
And on one hand, that was, like, dream come true because it was packed. But on the other hand, I'm like, holy shit that feels like project x. You know, the movie project x when the parents come home, and it says it was trash. There was somebody on my desk. Kinda feel like an invasion of my personal space, refrigerator is empty, your beer bottles everywhere. So we're figuring out what the happy medium is, but that's positive. Yeah. Acquisition check retention and quality.
That's what we're working on next. Okay. You're in the center of it. You've created the center of it. Congratulations. Serebral Valley smack dab in the center of Cerebral Valley. You know, it's interesting. The center of the brain, right there, somewhere in the middle, I recently learned that there's these, like, 2 clusters of nerve cells that exist that basically decide whether you're going to act with courage or whether you're gonna act with fear.
They happen to be just mapped out next to each other. So I thought I'd just tell you that. I didn't learn that as scientifically, but I had a meditation experience recently. And maybe this Did you just put air quotes while you said that? Yeah. I had a journey. I Pete air quotes around journey, but experienced recently where the guide, who was wonderful. It was gonna be a full day. Session, and they gave some meditation principles in the opening remarks.
And one of the principle that they went over was the concept of fear. And how fear is something I'm gonna use way less eloquent words to describe it, but that fear is usually is something that most people see and never do anything with, but that on the other side of fear is something exciting. Like, if you could, like, think what it would feel like to get on the other side of whatever that thing is that you fear.
And that fear and excitement, I think it was excitement, like, actually are very and learn energy, they're putting energies in air quotes. But that Well, but emotions may be boiled down to the same emotions. Yeah. And the body has a similar physiological of other responses up to you, but if you look at what's happening physiologically that yeah. And now you're saying that that's there's science there. Oh, yeah. I mean, well, that's funny.
I used to say actual science, and then we talk about, you know, ancient wisdom and actual science and what's observable over what we're inferring. It's all fun stuff, but, yeah, fear. I used to think it was a useless emotion, a young brash, rise, said fear. That's useless. It's actually pretty useful, I guess, though. You know, that's How so? Get get you out of gets you out of some precarious situations. Right? Sometimes you do need to just run. Like, but not always. It can be confusing.
It can be confusing for the nervous system. It can be confusing for those nerve cells to really decide whether to react or respond in a way that's bold or a way that's calm. All stuff that you can train and be Beller equipped for, though. You said you were gonna ask me a better question. Well, that kind of gets kind of like a segway.
So as you know, I've been in crypto land for the better part of the past 6 years and it's been fun in there, you know, some good times and bad times, but, been Thank you, Mel. Is there anything else that interests me? And it hasn't even been as much of a passive question as it's been, like, an active realization that there is this, like, whole other area Flint me for which I have a lot to thank you for because when we talked about this a few weeks ago, but I did not meditate.
I didn't know what the sound bath was. I didn't know what breath work was other than like breathing. And with no disrespect, because I've learned Like, I thought it was all focused focus. And then you introduced me to this world in a way that was very understandable for me, at least had pulled me in in a way that made me trust and believe that quote, this was real. And it was my life has changed for the Beller, and I feel like I'm 0.001 percent of the way of understanding what that is.
And then that's kind of like been coinciding with this question, which or Riddle, which might not have an answer, but realizing that 3 of the biggest businesses of all time for mankind's history have been in Women's history, person kinds.
I don't know what you're supposed have been cigarette alcohol and religion and that Gen Z is kind of out for all three a lot of people I know are also out for all read by the traditional definitions of it, but despite that fact being the case, the part of the human brain, bring this back to the brain that made those industries so big, you're still there? So what's going to replace that?
And then, like, feeling and seeing all the change that has been introduced to my life through, like, your practice as a method. I'm like, well, wouldn't that be great? If all these things become more mainstream, make sure I spend air quotes too. And then I know what you're talking about this. I already know what my question is, but like, Morgan a prompt. Yeah. About that. Yeah. More of a prompt. Yeah. We've talked about this here and there.
I feel like, you know, maybe even less structured way, but Yeah. I think the you mentioned religions. I call them the o g well-being brands. Right? Nobody did community and practice better than them. You have literal physical spaces where people gather and commune and practice all sorts, but these modalities are not Morgan to a lot of those institutions Pete. Right? You mentioned it as movement, breathing, acoustic environment. Now these are very much long held traditions.
And it's interesting that you mentioned things like cigarettes and alcohol as well. Right? It's like folks are reaching for alcohol. What's really going on there as press that what's happening to your nervous system. If that's the desired result, does it have to come with all the chemical waste and byproduct?
That comes with consuming alcohol, or can you, you know, down regulate your nervous system, maybe, and really definitive and purposeful way to smoking cigarettes that's one form of breath work. It is conscious control breathing in a way, but there's a stimulant there. There's a focus thing half there. There's an appetite thing happening there.
So, yeah, I think if you break down all these things to their atomic levels, then you can explore much more potent, much healthier ways of going about basically practicing towards your well-being or being able to engage with your life or reality, however, how do you wanna get with it in a way that feels really sustaining, really meaningful, really purposeful. Right? So, yeah, now I'm there with you. How do we do it? Oh, thank you.
I mean, Christy, and you have, like, a pretty big common denominator. A lot of people were in. So are, like, on train. And I guess I think about, like, these experiences that I've had, part of the magic has been that they've been in person, you know, breadth the open studio, for example. Yep. And in small ish group and also feels like still branded in some, like, negative ways.
Like, you know, quote, we, like, we, you know, name this person by name, but there's somebody, like, work with in respect a lot who has a lot of, Pete and a lot of A lot of Beller. A lot of Beller. Yeah. A lot of Beller and a lot of the science stuff to bring this back to the science topic. Yeah. So I I have to hear a quote here. Yeah. I mean, scientist. Right? I'm all in our time, but yeah. Observing truth. Right? And there's assuming to do that. Yeah. But keep going.
Beller was explaining this with sound experience that I add, and he clearly was just instantly dismissive of the whole thing and was like, you know, for the hocus pocus comment, it was like, absolutely not. Like, they're that's not science. Like, don't believe any of that shit. And I'm gonna get to my point, but I was like, listening to some podcast recently about, like, what's perceived to be legitimate is correlated with what is published in journals, like, nature, science, etcetera.
And what's published is objective as far as the results, but somewhat subjective based on the topic that the editors want to see And there's a hypothesis that I was like the current generation of editors will be hiring the next generation or more millennials will usher in a desire to Pete, you know, double blind science back studies for prolet traffic breathing and sound work and other things like that. So where I'm going with this is like a few areas.
1, how does this all become this in air quotes become mainstream, which has answered your questions, including, like, religion was siloed into different religions. Right? Is that that Muslim Christianity, Judaism, Judaism, how big can the And many more. 10, many more. Shout out and solve great religions. Yes. Yes. Yes. Thank you. Right. So there's many more long tail. There's a long tail to get related up there. But Many, many great institutions.
Yeah. Do we think that there can be a critical mass around some of these experience or products? And then, like, the other part of it is like, how do we destigmatize the negative connotations associated with Wulu and, like, with the branding of some of these practices? Yeah. Maybe we can talk about it together. I can answer them, but I think we should jam on these together. The first thing that came to mind as you talked about it Beller, there's two things that came to mind.
Immediately, and then maybe you can riff with me on some more. But, you know, part of where that voodoo hocus pocus Riff Raf James from, and a lot of those objections are honestly from really the well rooted places in that people have come into contact with a lot of these modalities can be very efficacious with context that is not legitimate, or people have sprinkled in their own interpretation of a modality or a practice. And they've kind of bent it to their own beliefs them.
And so they kinda almost muddy the waters for the underlying thing that's really valuable and efficacious if that makes sense. Right? And so I think just starting from a place where some of that rejection comes from, I just had to name that there's a lot of trash. Out there, frankly. Right? And if you just say press 4, I think, yeah, you'd I mean, with qual so the two things that came to mind immediately were quality, and the other one was storytelling. Right?
And so there's many means where you can deliver these practices, right, opens exploring the idea of delivering these practices through experiences both on and offline as an example. Right? That's pretty general, but just to name that, you know, you could be consuming this through more traditional Beller care, you could be consuming this, not through commercial means, but through community and friends, whatever it may be. Right?
But whatever the delivery mechanism having high quality experiences that are vetted, both science backed, as well as a really studied interdisciplinary understanding of these practices and their roots from various different places and then distilling and curating those to a point where the end user has something of very high quality can really start to address those who are skeptical Right?
Because, ultimately, once they come in contact with with the experience, you know, you can justify things later through whatever means of credibility is most valuable for people. But when people actually feel different and they come on come into contact with quality experiences, it's hard to argue with. Right? And you saw that probably in a lot of the experiences that you've come to open. Right? The other one is storytelling.
Well, that's why I've been really fascinated about the role brands can play. And notice I say brands, open is not meant to be the panacea here, but hopefully there's many brands that emerge that are attempting to answer the question that or the prompt, I guess, that you just put Morgan. And, hopefully, they're all going through a really rigorous, you know, pro call it a product development or design process to come up with experiences that are really worthwhile for people.
And if they do so, how they position those practices is really where the storytelling comes in. Right? How do you get people actually to do the thing? We have no insecurity about these modalities and whether or not they're worthwhile. But how do you actually convince somebody to come to the studio to download the app, to learn a technique, and do so on their own? In a repeated way.
That's the art of, you know, call it marketing, call it deduction, call it storytelling, call it positioning, whatever you wanna call it. It's probably all of those things. Right? How do you really get people inspired to actually do the thing? And then how do you make it easy for them to be able to access that? I think these are the things that we would have to explore to and I'll use the word used to make these practices mainstream.
And what do you think is, like, the biggest up to that over there? Because I was, like, So you kindly let us co host something in your perfect space a few weeks ago, and I invited a lot of people to this, like, breath and sound class who were previously skeptical and How'd it go? Reactions? I think we have, like, a year and I, because we have, like, what, 5 plus people like a former colleague who has Beller done anything close to this was like holy shit.
This was ten times even crazier in a positive way than what you had described. And so one of our founders, but this I had twenty times, I think that what you said, the experience that I have, you know, quote, just, like, Morgan more air quotes, less air meditating. And like I walked away with this, like thinking about, like, you know, breathing is believing, sort of like seeing is believing.
And I don't know what your conversion rate is or what the conversion rate is for like, breath work generally, but you can't deny that your body is feeling these things that your brain is talking to you in different ways. And I guess, like, the science is you've been saying, but getting people in the door required some, like, peer pressure in than others. But then once people are there, they're like, holy, like, you can't, it's like, smack you in the face. Like, how do we get people there?
I know it's like one of the big questions. You're asking, and then related to that is like, how do you scale the magic? I think your app is doing as a good of a job as anyone is not better than anyone as making you feel and in the room with other Pete, even if you're sitting by yourself on your couch at home. Yeah. But there's some extra special about the in person Yeah. I mean, that's one thing to name. I mean, just Pete me be starting in reverse order.
Often, I see designers trying to recreate something one for one that's happening in a different environment that, you know, an environment that has different constraints, right? I think you got to look at the constraints as opportunities. You have to look at the constraints that okay. In this environment, what's possible that's not impossible in the other environment? And how do we design for the best possible experience and the most relevant experience for this context. Right?
So somebody who's on the go and needs 5 minutes, it's a very different context than somebody who's coming with a friend, getting in their car for 10 minutes, parking down the street, and spending an hour at the studio and grabbing food afterwards. Right? It's a very different context than somebody who has committed to go on a retreat for a day, 2 days, 3 days. So, you know, one of the things that's just to embrace the reality of that and to design to that end. Right?
The other piece you were talking about, like, how do you example, I won't let you take care of the Pete, but I'm like, yeah. Like, designing today. I'm not gonna forget. You have my complete undivided attention here. I'm just driving aim aimlessly at this point. Right? An autopilot. Yeah. I actually have But when you say that, and I your brain is just so much more creative than mine, where I'm like, yeah. I can textually totally with you. But, like, what's it? What does that mean?
Or I could, like, a tangible example of that. What that means is, you know, let's play out the digital versus in person class example. Mhmm. So Eventually, I can be in your ear with AirPods. I can design an acoustic experience that leverages binaural audio. I can design an acoustic experience that's highly detailed and meeting you, you know, on your left ear and your right ear versus amplified sound in the studio with speakers hanging from the ceiling. Right? As those are just right?
It's nuanced, but it's it's it really changes how you would design the experience, maybe something more practical. In the studio environment, you have people breathing with you. Let's say you're doing, you know, 20 to 30 of breathing exercise, and that feels really supportive. You have 20 to 30 people breathing with you, and it creates a totally different type of experience And sometimes people have trouble going as deep as they might go if they were on their own at home. And we've seen that.
We've talked to plenty of users that say, hey. I was really intimidated being in the environment. I really didn't feel like I could you know, lean into the experience because Yeah. A car almost just hit me, by the way. Well, that's, I mean, stuff on it. Notice notice the car almost hit me. I didn't hit it. Right. Yeah. So, yeah, you just play off those things. Right? And you say, okay.
Well, I have this person at the home and their individual experience versus in a space where the guide needs to lead 30 different people through an experience. It's just a really different thing. Right. There's a second point you were gonna make before Flint interrupted you. Well, you talked about activation interview. Right? It said, hey, honey. You actually get people to the experience.
Okay. If the experiential knowledge is a big unlock, and we just need to have people arrive at that experience in the first place. And I think you have the same problem any product or service has where you need to get people in, and you need to get them to try it. Right? And you do whatever you can to make that easy and possible for people. You mentioned that, you know, you had to refer your Flint really actively to be able to come, how are we enabling the refer?
What are we arming arming the refer with in terms of language in terms of incentive, in terms of literal hyperlink to make it easy for people to share the experience in invite them in.
But more broadly and may maybe more on a meta level, you have to create access to distribution, right, And so you can't get around the fact that if you're naming that the digital experience is just inherently different than the physical experience that you can have, then you have to find a way to scale the physical experience.
We wouldn't be the first to, you know, scale, you know, physical locations all over the world, not a commercial sense and certainly not from a more spiritual context either. So Right. The underpinning is the consistent perspective on the content. Right? How do you scale the content? And, again, that's been done in various contexts as well. And none of it's easy, but it's all been done before. Governed up before.
As far as market size, just from paid to think about that sometimes, you're like, wow, the market has it every motherfucker in the world. Just have you wake them up to that. That is easy to quantify. No baton is, like, the gross national happiness score or whatever they call it. And whatever it is that was on the other side of that rainbow is achievable through those James. So what do you think are, like, the Beller hanging common denominators for, like, a large group of people?
Like, the gateway drug for lack of a Beller. Oh, okay. Are we looking for the gateway drug, or are we looking for the lowest common denominators? Because it's hard to argue you know, one over the other when you start talking about, you know, everything from nutrition to physical and emotional fitness. I mean, Well, yeah, one thing is, like, the gateway drug for, like, a larger group of Pete.
Like, I was, you know, like, a few weeks ago, as you know, with it hanging out with you, and I think other people as Beller, and we were talking about how there's this service for Beverly Hills School for parents can, like, go online the night before and order their kids' hot lunches, like, you know, like cow Caesar style and green juice and stuff like that.
And, like, how often is there's someone else sitting around the table who was not from Beverly Hills, and was like, you guys are fucking ridiculous. Like, that's obviously not an actual mainstream business, and that led us to looking up lunchables because he's like lunchables is what most kids Pete at school. And we found some fact online someone could fact check me. I didn't fully fact check this, but it said the 49,700,000 Americans bought punchables in, like, 2021, I think.
So Wow. That I know it's Unique. That's unique. A lot, but I think it was like statistics.com or whatever the status website you just told me. So this a lot, but regardless of the it's that, or if it's even half of that, let's say $25,000,000, it's like you really consumed this. People bought lunchables, you realize that the majority of the market people were buying lunchables. And that's why and mindable conversations. Let me run with that. Yeah. So speaking to someone else.
Shout out to anybody who's eating lunchables. Lunchables right now. Shout out. Yeah. A lunchable is also, but although they're actually horrible for you. But I was speaking to someone else, probably, that this topic of the nurse base, it was, like, Morgan, like, you're not new at this, but they're research going on about this for 30 years. Like, everyone's doing this already. I'm like, yeah, everyone's doing this in, like, this, like, the proverbial like, we could use this too much.
I in Beverly Hills And Mill Valley in San Francisco and Hudson Valley, but like the Lunchables market isn't doing this at the same scale. So to ask the question differently, again, what do you think the gateway drugs to interspace for the lunchables market are or in exploring interspace I really want to be on the side of having people realize that it's gotta be multimodality and that you have to take a holistic approach. To understanding this conversation.
And so if you had to pin me down on one thing, then I would say it's, you know, you gotta start with the control center. And however you can get to the control center, call your mind or your brain. Some people are able to access better well-being in the control center. By doing physical exercise.
Mhmm. But to the extent, you can get people to do meditation and breath work and faster sustained attention in nervous system regulation, then the downstream effects are, you know, better decision making, lower motivation, Right? Like, he is just mastering the control center. And whatever you're waiting to that, that could be swimming that could be running, you can start observing your breath and then coming coming in and out You can have your mouth shut while doing it while running.
Like, right? There's so many ways that you could break that down, but that is the gateway. And and that's why I think modalities like brass work that are so immediate that are Mhmm. Immediately shifting your state, your emotional state, your physical state, your nerve through your nervous system. I think those can be so powerful and can really wake people up to the reality of what you can feel like Yes. When you have more balance. Right?
I guess you force me to answer it with one thing of actually, but I do wanna make sure that I'm putting out there that, you know, I have to take up It's not one size for show. Or different ways. You know, some people wake up with crippling. I, you know, if you prescribe that person active breath work in the morning, that's not gonna go over very well. And some people wake up groggy and, you know, it can't open their eyes.
And so, yeah, maybe a more a little bit more active breath work might get them going. Right? And so you have to embrace those realities and understand that. But I think there's one thing to train. It's the ability to sustain your attention. That's the thing that's crippled most by the rise of information age and the inundation of so much sensory overload and technology and information overload. In the beginning, I guess, like, an hour ago. And then let me know.
I'm not when you stop driving, let me know. But you referenced that, like, one of the issues as far as, like, adoption is that there is there's, like, shit we need to clean down, you know, there's, like, some people poisoning the will because, like, not all like, lulu as negative brand connotation for things that are positive and Wu has negative brand connotation for things that are negative. So I'm curious of what you think are the like who's poisoning the Beller I'll start by saying a lot.
Things that I wanna do. Not I don't wanna make you enemies, but, like, what are the things that people should be careful of? Yeah. I wanna start by saying it's often very well meaning people who I've seen time and time again have been really struck by the practice or practices or ways of living or modalities that are really, you know, potent. You know, what a beautiful thing. They want to bring that to other people Right?
And it's really profound, and it comes from a really often from a really sincere place and a really beautiful place. So I wanna name that first because I don't wanna spread negativity on the matter of anyone who's really trying to put good out in the world.
But what we keep coming back to in this conversation is this inkling, this very strong inkling that the next wave of community that gathers around this thread that we keep getting at of these modalities and these practices and these ways of living, that the next wave of it is gonna look a little different And I think that that next wave is stripping away, you know, really pushing forth certain spiritual ability but rather presenting these things that
are really impactful for people in a way that feels unbundled from from that context. Yes. Think you believe that too. Right? I mean, you led me to you led the horse to the water heater, but yeah, there's something I went to this future of mental health on conference a few weeks ago, and it felt like things were both so early and imminent. And, like, the research that's coming out and the way people are talking about things.
And then Yeah. I think that comes back to a, yeah, I guess, early is a a thing to analyze, right, is it early from a commercialization standpoint? Is it early from a market adoption standpoint? Is it early from, you know, who's around the Beller? And working on this.
You know, I've been in the space not that long, you know, professionally, but I've been around long enough to see how resources are being allocated and how thematically, you know, what a private capital swings to, based on, you know, the latest craze and what we believe that it could be the most return on investment. This AI thing is apparently a thing. I don't know. I it's true. You know, it's interesting.
I don't no. But I mean, it's why, you know, you're watching the fervor and it's tremendous for all sorts of reasons. I think a lot of people have positive for all or all sorts of reasons. Who cares in terms of the judgment of it. But the thing I'm trying to highlight is look at the amount of resources that are being flushed toward this thing. Right. You know, like, it feels like overnight in the scheme of things. Right? Look at that.
I mean, we we've talked about even crypto and you know, look at the amount of resources that have come in and out of that based on the reality of the value. Yeah. It. Right? And so, you know, I've raised venture for what I'm working on. I can't tell you how often I've heard questions around.
You you just said that Pam was maybe everybody And then I've had conversations where, you know, the venture community is trying to analyze and understand what is the market opportunity for you know, well-being practices like the ones that we're talking about right now. And they're looking at charts, and they're looking at market calm, you know, that there may be over for simplifying and looking at, you know, like, meditate meditation app.
Yeah. Like, it's easy until the breakout happens And then, you know, you don't see the breakout coming. That's kind of the nature of the breakout. Right? But I do think there's a bit of a chicken and egg happening here in terms of resources going into this conversation. And I don't you know, I think the conversation spans everything from what we're Flint quote, and I I'm busting out their quotes now as traditional Beller care to, you know, call it consumer well-being.
If that's a spectrum that we wanna layout. Right? And I think it's just really interesting to see how resources are being allocated in response to the James that we're talking about. One last question before I have to get on a pitch, which I'm sure will be wonderful, but I don't know what is something that you're just obsessed with right now that you don't think I'm aware of.
Like something that you can't stop talking about thinking about because 5, 6 years ago, that was meditation and breath work. I wish I listened sooner than I did, but we're here now. So what's the next thing that what's the next thing? Wish I'm gonna hear obsessed with right now. Like, do you think it would be easier for me? I've been doing it for a long time, but I'm obsessed with it again. That's have you ever done death meditation death meditations? Yeah. Death meditation.
I cannot say that I have. Yeah. So, I mean, there's many ways to go about it, but the basic premise is to contemplate and embrace the very definite reality that you are gonna die. And it's, like, actually a great morning practice. Believe it or not, I can send you one. My cousin has term like, turned me on well, didn't turn me on to it because I haven't done it, but made me aware of, like, the New York Health Experience YouTube Oh. Before the Netflix show came out, which sounds similar.
And Yeah. I see. If you've got in. Yeah. It's a really simple set of, like, you know, and the again, there's a couple different scripts you can go through with it, but it's really just a set of prompts to meditate on, you know, meditate on the fact that you're gonna die one day and that you don't know how you're gonna die. And Yeah. Your body can't save you in that moment, you know, your friends, your family can't save you in that moment.
And you know, there's just a a series of things that you would meditate on. And, you know, there's just nothing as profound as to you know, embrace how finite this version of our existence really is, and it can be really inspiring way to start your day and think about what it is you wanna do. How you want to live that day? Well, on that positive note of being happy and at peace with our ultimate I love you a lot. Thanks for hanging out with me. Yeah. Love you more. Call me anytime I'm driving.
I'm gonna definitely be calling you when you're driving. And please, your eyes on the road Okay. Talk soon. Thank you. You too. Bye. Bye. Subscribe and stay tuned for more phone a friend with Morgan Beller. Created by an effects.