The Science of Attention with Khurrum Malik, CMO of Integral Ad Science
Jul 11, 2023•31 min•Season 1Ep. 103
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Episode description
In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/
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