The Next CMO

Origin Story: Plannuh and The Next CMO with Rowan Tonkin, CMO of Planful

In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO. We talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.

Turning Fans into Customers with David Meerman Scott, Bestselling Author of 12 books, including “Fanocracy”

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR", David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels aroun...

The Future of Marketing with Ed Breault, CMO of Aprimo

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single sourc...

Communicating Across Channels with Daniel Incandela, CMO of Cordial

In this episode of The Next CMO podcast, we speak to Daniel Incandela, the CMO of Cordial, a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels. Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app, and more. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and ...

All About ABM with Natalie Cunningham, CMO of Terminus

In this episode of The Next CMO podcast, we speak to Natalie Cunningham, the CMO of Terminus, the leading account centric platform for revenue growth.

When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap

In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success. Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a...

Navigating The Changing Landscape of Marketing Data with Patrick Reynolds, CMO of BlueConic

In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in t...

The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single sourc...

Privacy Considerations for CMOs with Pier Loubser, SVP of Marketing for Privacera

From Digital Executive to CMO with Mariana Cogan, CMO of People.ai

Rebranding a Technology Giant with Jill Kouri, CMO of HCLTech

Humanizing Your Brand with Robert Rothschild, CMO of Botify

The Future of Streaming Advertising with Dan Robbins of Roku

From Marketing Manager to CMO, the Remarkable Career of Kaycee Kalpin of Premier

Customer Marketing Like a Boss with Scott Wilder and Eran Livneh

Bringing Analytical Thinking to Launch a Major Brand Campaign with Jonathan Beamer, CMO of AmeriSave

Bringing Human into Customer Experience with Leila Modarres, CMO of Apexon

Leveraging Athletic Influencers with Rob Willey, CMO of Cheribundi

Personalizing messages across channels with Adri Gil Miner, CMO of Iterable

Building Brand Awareness with John Sheldon, CMO of SmileDirectClub

Don McGuire, CMO of Qualcomm on Communicating the Brand Message with Storytelling

Growing brand value with corporate responsibility with Ana Villegas, CMO of National Instruments

Executing Successful Brand Projects with William Agush

Operational Marketing with Stacy DeWalt, CMO of Heartland Dental

Alan Gonsenhauser, Principal and Founder of Demand Revenue

Michael Diamond, Academic Director of NYU School of Professional Studies

Denise Broady, from Refugee to CMO of Appian, Uplifting the Next Generation with #lowcode4all

The Evolving Importance of Trust for your Brand with Lisa Campbell, CMO of OneTrust

Leveraging Data in Your Marketing with Rachael Donnelly, CMO of Experian Marketing Services

Leading Digital Transformation with Gaurav Chand, CMO of Cognizant