The Next CMO - podcast cover

The Next CMO

Planful•thenextcmo.planful.com

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

Last refreshed: August 20th, 2025 at 8:01 AM ⓘ

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Episodes

Building the Uber for Lawn Care with Bryan Clayton, Founder & CEO of GreenPal

May 18, 2021•41 min•Season 1Ep. 41

Leaning in to the new hybrid work model with Greg Ryan of Canon USA

Apr 29, 2021•37 min•Season 1Ep. 40

Content Marketing with Nikhil Aitharaju, co-founder of Topic

Apr 20, 2021•39 min•Season 1Ep. 39

Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius

Mar 30, 2021•33 min•Season 1Ep. 38

Setting up your web analytics with Chris Mercer from MeasurementMarketing.io

Mar 23, 2021•38 min•Season 1Ep. 37

Creating Omnichannel Experiences with Sara Richter, CMO of Emarsys

Mar 16, 2021•41 min•Season 1Ep. 36

Mastering Google Advertising with Mike Rhodes of Websavvy

Mar 02, 2021•31 min•Season 1Ep. 35

Creating compelling, post-purchase customer experiences with Ken Rapp, CEO of Blustream

Feb 23, 2021•35 min•Season 1Ep. 34

Launching a brand new, 1000 person company with Norman Guadagno from Acoustic

Feb 02, 2021•42 min•Season 1Ep. 33

Gathering customer insights from unstructured data with Erinn Taylor of Canvs

Jan 25, 2021•22 min•Season 1Ep. 32

Making the leap to the top marketing job with Allison MacLeod of Flywire

Dec 22, 2020•36 min•Season 1Ep. 31

Testing and optimizing your digital before it goes live with Nitzan Shaer, CEO of Wevo

Dec 08, 2020•37 min•Season 1Ep. 30

Improving your marketing performance with data experiments with Jason Widup of metadata.io

Dec 01, 2020•42 min•Season 1Ep. 29

A framework for growth with Oren Greenberg from Kurve

Nov 25, 2020•46 min•Season 1Ep. 28

Lessons from a marketer of iconic brands including Nutella, Butterfinger, and Dove

Nov 15, 2020•30 min•Season 1Ep. 27

Driving Growth with Data with Mark Feldman of Custom Made Data

Nov 10, 2020•35 min•Season 1Ep. 26

Practical ABM Advice: MarketCapture and Blend

Nov 04, 2020•43 min•Season 1Ep. 25

Steve Baines: Salesforce Integration and Customization Zen Master

Oct 29, 2020•47 min•Season 1Ep. 24

Managing an Iconic Brand with Martha Boudreau, CMO of AARP

Oct 15, 2020•43 min•Season 1Ep. 23

Getting the most out of your email channel with Charlie Ungashick of Validity

Oct 14, 2020•28 min•Season 1Ep. 22

Kyle York, CEO and Managing Partner of York IE (among other things)

Oct 08, 2020•45 min•Season 1Ep. 21

The new marketing ROI with Dan Faulkner, CTO of Plannuh

Sep 24, 2020•30 min•Season 1Ep. 20

The Next CMO Book with authors Peter Mahoney, Scott Todaro, and Dan Faulkner

Sep 19, 2020•42 min•Season 1Ep. 19

Revenue Acceleration with DRIFT VP of Marketing, Kate Adams

Sep 14, 2020•45 min•Season 1Ep. 18

Building Winning Marketing Plans with Scott Todaro

Aug 25, 2020•36 min•Season 1Ep. 17

Working with agencies with Scott Millen from 2 Fish Agency

Aug 24, 2020•38 min•Season 1Ep. 16

Scott Finlow, Global CMO of PepsiCo Food Service

Aug 03, 2020•36 min•Season 1Ep. 15

ABM and Prospecting with Michael Phelan of Go To Market Pros

Jul 21, 2020•39 min•Season 1Ep. 14

What is the true meaning of a marketing campaign? Hint: you are doing it wrong

Jun 20, 2020•36 min•Season 1Ep. 13

What can marketing learn from BDRs?

Jun 10, 2020•39 min•Season 1Ep. 12

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