Lithium Forklifts: Big Joe Challenges Legacy Thinking
May 13, 2026•16 min
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Episode description
Welcome to this episode of The New Warehouse Podcast featuring special guest Martin Boyd, CMO at Big Joe Forklifts. Big Joe has long been known for its warehouse equipment, such as walkie stackers and pallet trucks.
However, the company is now making a major push into larger lithium-ion forklifts designed to replace propane and diesel equipment. During the conversation, Boyd explains how Big Joe Pulse gives operators deeper visibility into charging behavior, energy use, and ROI.
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