The Negotiation - podcast cover

The Negotiation

WPIC Marketing + Technologieswww.wpic.co
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Shai Oster | China & Southeast Asia's Tech Investment Landscape

In this episode of The Negotiation , we are excited to be joined by Shai Oster , a Pulitzer Prize-winning journalist who recently served as Asia Bureau Chief for The Information. Shai previously worked at the Wall Street Journal and Bloomberg, with postings spanning China, Europe, and the U.S. He's now working as an independent strategy and communications consultant based out of Bangkok. In our conversation with Shai, we dive into various topics related to China's economy, the tech industry, and...

Sep 23, 20231 hr 4 min

Jacob Cooke, CEO @ WPIC Marketing & Technologies | Why WPIC Is So Bullish On The Chinese Consumer

In this episode of The Negotiation , we are delighted to welcome back Jacob Cooke , Co-Founder and CEO of WPIC Marketing + Technologies . Jacob is based in Beijing where he oversees the China and broader APAC operations for WPIC. Jacob recently returned to China after a summer trip to Canada, so we thought it would be a great time to bring him back on the show to share what he’s seeing on the ground in China and APAC’s e-commerce landscape. After sharing his thoughts on China’s domestic and inte...

Sep 14, 202331 min

Su Cheng Harris-Simpson | Empowering Women in Business in China and Beyond

In this episode of The Negotiation , we are delighted to speak with Su Cheng Harris-Simpson. Su Cheng is the visionary founder of the Women Empowerment Council (WEC), an organization dedicated to promoting gender equality in business in China and beyond. Su Cheng has been an active member of the Beijing business community for three decades. Before moving into entrepreneurship and eventually founding the WEC, she worked at Boeing, the Capital Club in Beijing, and United Technologies Corporation. ...

Aug 31, 202346 min

Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising

In this episode of The Negotiation podcast , we are joined by Michel de Rijk. Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4. In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing business in China, emphasizing the country's innovation and immense potential. He advises brands to adopt a lon...

Aug 24, 202349 min

Yaling Jiang, Founder of "Following The Yuan", Part 2 | US-China Cultural Similarities, "Facekinis", Coffee, and the 'Wellness' Boom

This episode of The Negotiation podcast is part two of our discussion with Yaling Jiang, Founder of " Following the Yuan ," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In this, the back half of our interview, we talk about some trends that have common threads with the West such as “quiet quitting” and “lie flat”, as well as the comeback of buffets and the continued rise of health a...

Aug 16, 202337 min

Yaling Jiang, Founder of "Following The Yuan" | The Reception Of The Barbie Movie In China & Newsletter-Based Journalism

In this episode of The Negotiation Podcast , we feature part one of our conversation with Yaling Jiang, Founder of " Following the Yuan ," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In the first half of our conversation with Yaling, we learn the history of “Following the Yuan” and what drove her to start producing it, as well as an overview of the newsletter-based journalism field...

Aug 09, 202328 min

Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China

In this episode of The Negotiation , we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily , the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China. In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion trends in China—from Barbiecore to "gorpcore" to “Asian Baby Girl”. She also discusses the cultural ...

Aug 02, 202346 min

Simon Torring, CoFounder of Cube Asia | The SE Asia Ecommerce Platform Battle Between Lazada, Shopee, & How TikTok Shop Is Emerging As A Legitimate Contender

In this episode of The Negotiation podcast , we are delighted to feature Simon Torring on the show. Simon is a distinguished professional with a multifaceted background in the field of online retail. He is the Co-founder of Cube Asia , a market insights organization specializing in online retail within Southeast Asia. Cube Asia is dedicated to assisting brands, retail companies, and investors in achieving profitable growth by providing them with more recent, granular, and reliable data and insig...

Jul 26, 202351 min

Qin Chen, Managing Editor @ TechNode | China's Booming EV Industry, AI Advances, & Why Meituan Won't Be Dethroned In The Local Life Services Vertical

In this episode of The Negotiation podcast , we speak to Qin Chen , Managing Editor at TechNode , one of the leading media sources on China's technology and startup scene. Qin previously worked as a reporter at the South China Morning Post's Inkstone, and prior to that worked in the United States as a senior video producer at The New Yorker and a documentary producer at CNBC. In our conversation with Qin, we discuss Qin’s career trajectory, her role at TechNode, and the state of journalism and m...

Jul 19, 202344 min

Thomas Yeoh | Dissecting The Booming eCommerce Landscape In SE Asia

In this episode of The Negotiation podcast , we have the pleasure to sit down with Thomas Yeoh, Managing Director at Baozun Asia , a leading brand e-commerce solutions provider. Thomas has 30+ years of experience in organizational transformation and M&A advisory. He provides strategic advice on leadership, growth, and technology-driven eCommerce solutions for businesses in Southeast Asia and China. In our conversation with Thomas, we discuss how consumer brands can grow in Southeast Asia. We...

Jul 12, 202343 min

Marko Tiesmäki | Nokia's Journey In China & Promoting The Finland-China Trade Relationship

In this episode of The Negotiation podcast , we are delighted to speak with Marko Tiesmäki, the China Country Director for Business Finland . Before his current role in promoting trade between Finland and China, Marko held China leadership roles at Nokia and Airbus In our conversation with Marko, we gain valuable insights from his experiences working in China in the 1990s for Nokia. Marko shares his views on the growth of mobile technology in China, broader social and economic changes in China o...

Jun 28, 202347 min

John Gearing | Lessons Learned Growing The World's Largest Apparel Brands In APAC

In this episode of The Negotiation podcast , we are joined by John Gearing. John is the founder of JBG Consulting & Advisory and a fashion and sportswear executive with extensive experience in retail since 1996. He guides and optimizes retail businesses in Asia-Pacific and the Middle East, providing strategic insights to private enterprises and investors from Bangalore, Hangzhou, and Edinburgh. In our conversation with John, we gain valuable insights on how to succeed in the APAC region. We ...

Jun 22, 202348 min

Xiang Chen | Why Expanding Your Brand Into Asia Successfully Requires Data-Centric Insights

In this episode of The Negotiation podcast , we are joined by Xiang Chen . He is the VP of Strategy and Insights at WPIC Marketing + Technologies , a company that provides market data solutions for brands looking to enter the Chinese market. Xiang is a bilingual individual with deep knowledge of Eastern and Western cultures. With a Bachelor's degree in Electrical Engineering, he began his career as a Project Planner at a leading Canadian telecom company, overseeing major network upgrades. Xiang ...

Jun 14, 202344 min

Ryan Purkey | Digital Transformation In Asia For Established Industries

In this episode of The Negotiation podcast , we are thrilled to feature Ryan Purkey on the show. Ryan is a seasoned technology executive with over 20 years of diverse leadership experience. Beginning his career at an SEO startup, he has played a pivotal role in driving success for renowned clients such as Home Depot, Victoria's Secret, and Warner Bros. Notably, Ryan served as the Head of Digital at Tanner De Witt, a prominent Hong Kong law firm. During our conversation with Ryan, we talk about h...

Jun 07, 202334 min

Alex Palmer | The Asia Multi-Market Entry Strategy Brands Have Been Waiting For

In this episode of The Negotiation podcast , we are joined by Alex Palmer. Alex is a highly accomplished marketing executive and currently serves as the Executive Vice President at WPIC Marketing + Technologies ,. With extensive experience and a strategic mindset, he drives growth, fosters client relationships, and leads innovative marketing strategies, contributing to the company's success and its position as an industry leader helping brands successfully expand into Asia. In our conversation w...

May 31, 202338 min

Jacob Cooke | Japan's Booming E-commerce Market

In this episode of The Negotiation, we are excited to welcome to the program, Jacob Cooke, the Co-Founder and CEO of WPIC Marketing and Technologies. Jacob is usually based in Beijing where he oversees the China operations for WPIC Marketing and Technologies, however today he is joining us from Tokyo, where WPIC also has a significant and growing presence. We thought it would be perfect timing for him to join us and tell us what he sees in Japan and update us on the country's booming e-commerce ...

May 11, 202332 min

Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas

In this episode of The Negotiation podcast , we are joined by Kirsten Johnston , Founder and CEO of JWDK , a brand design firm specializing in cultural and place identity in China. An expert in place branding, Kirsten has consulted for some of the most influential properties in Mainland China. Based in Shanghai, Kirsten also serves as the Vice Chair of BritCham Shanghai . In our conversation with Kirsten, we get to learn more about her work in place branding for some of China’s most notable land...

May 03, 202355 min

Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China

In this episode of The Negotiation podcast , we are joined by Susan Heffernan on the show. Susan is a strategic advisor for brands in the health, wellness, beauty, and lifestyle sectors. She has a track record of growing profitable international businesses and helping them navigate the complexities of the China market. She is also the CEO of Soozar , a design-led production company specializing in designing, developing, manufacturing and supplying bespoke art pieces, props and visual display acc...

Apr 26, 202344 min

Diego Dultzin Lacoste Part 2 | The Impact of Data Analysis on Pricing Online & How AI Can Automate The Process To Further Drive Revenue

This episode of The Negotiation podcast features part 2 of our discussion with Diego Dultzin Lacoste . Diego is the co-founder of OnTheList . OnTheList is an innovative online flash sales platform that offers Members-Only flash sales, allowing members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail industry in Asia for both brands and consumers. In this episode, we continue our discussion with Diego...

Apr 19, 202333 min

Diego Dultzin Lacoste, Part 1 | Founder Of The First Independent, Members-Only Flash Sales Site In Asia

In this episode of The Negotiation podcast , we are thrilled to be joined by Diego Dultzin, co-founder of OnTheList . OnTheList is an innovative online flash sales platform that offers members-only flash sales, allowing its members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail industry in Asia for both brands and consumers. In part one of our conversation with Diego, we discuss how he and his part...

Apr 12, 202333 min

Jerome Spitzer | Going from 0 To 18 Restaurants In 15 years In HK

In this episode of The Negotiation podcast , we are joined by Jerome Spitzer , co-founder of French Creations , a prominent F&B group headquartered in Hong Kong. Jerome has now established a new venture named Boheme Restaurant Group (BRG) , which focuses on the restaurant industry. In our discussion with Jerome, we learn about his experiences in the restaurant industry in Asia and Europe. We also talk about the challenges of customer acquisition and his growth strategies in Hong Kong's compe...

Apr 05, 202348 min

Gordon Domlija Part 2 | How Brands Can Reinvent Themselves In Asia, & How The Metaverse In Asia Is Shaping The Future Of Marketing Globally

This episode of The Negotiation podcast features part 2 of our in-depth discussion with Gordon Domlija , an advertising and media specialist with over 25 years of experience in communications and marketing. In Part 2 of our conversation with Gordon , we continue talking about marketing in different regions of Asia. We dive into the various strategies Chinese domestic companies use compared to that of international brands, highlighting the importance of understanding customer needs and adapting m...

Mar 29, 20231 hr 5 min

Gordon Domlija Part 1 | The Most Incredibly Responsive Market in the World, & The Complexity of Consumer Behavior and Targeting in China

This episode of The Negotiation podcast features part 1 of our BIG discussion with Gordon Domlija , an advertising and media specialist with over 25 years of experience in communications and marketing, and an expert in growing companies in China and Asia Pacific. Most recently, Gordon has launched Elucidate X as Co-Founder and Managing Partner. In Part 1 of our conversation with Gordon , we explore the dynamic world of marketing and advertising during China's rapid urbanization and opening up be...

Mar 22, 20231 hr 7 min

Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn

Joanna Hutchins is an expert in brand growth and innovation, with extensive experience across various product sectors of the China market. Joanna also serves as an adjunct professor at Duke University's China campus, and she has authored a new book titled Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up . The book is scheduled to be released in March / April 2023 and will be available in stores in the US, UK, and SE Asia, as well as online globally. UPDATE -...

Mar 15, 20231 hr 13 min

Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication

In this episode of The Negotiation , we continue our conversation with Gil Chavez , a seasoned specialist in global marketing and communications. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. In addition to his vast experience, he is also a top-rated professor, having taught over 100 courses in a 24-year teaching career. In this episode, we continue to dive into some of the cultural differences between the West and the East...

Mar 08, 202336 min

Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming

In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies , and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initial COVID lockdowns in 2019, we thought it would be a great opportunity to bring him back on the show to share his insights on the current situation i...

Mar 01, 202337 min

Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan

This episode of The Negotiation features part one of our conversation with Gil Chavez , a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. Alongside his vast experience, he is also a top-rated professor, having taught over 100 courses in his 24-year teaching career. In this episode of the podcast, we dive deep into the corporate communications differences between Japan...

Feb 22, 202341 min

Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia

In this episode of The Negotiation , we continue our conversation with Morgan Keldsen , a renowned international business development and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Stüssy, Nike , Converse , and Vans . Today, he offers his expertise to organizations in the athletic and fashion lifestyle space, helping them navigate the complex business landscape of the Asia-Pacific region. For brands without ...

Feb 15, 202334 min

Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia

This episode of The Negotiation features part one of a two-part series with Morgan Keldsen , renowned international business development, and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike , Converse , and Vans . Today, he offers his expertise to organizations in the athletic and fashion lifestyle space, helping them navigate the complex business landscape of the Asia-Pacific region. In this episode, we lea...

Feb 08, 202330 min

Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail

This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union , a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. Today's episode continues our conversation with Igor, as we talk more about omnichannel retail and marketplaces, premium branding and pricing, and the future of reta...

Feb 01, 202332 min
Hosted on Transistor
For the best experience, listen in Metacast app for iOS or Android