The Negotiation

WPIC Marketing + Technologies•www.wpic.co

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

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Episodes

Michael Zakkour | Explaining "New Retail" and Cultural Dexterity in the Chinese Market

Today on The Negotiation, we talk with Michael Zakkour, Vice President of Asia and Digital International for Tompkins International, a global consulting firm focused on digital commerce, retail, and consumer products, and also the author of "New Retail: Born in China, Going Global.” Today we discuss why it's so important to deeply understand China's culture, history, philosophy, and language especially with regards to your target market and what new retail is, and why China is leading the global...

Sep 24, 2019•45 min

Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping

Philip discusses the value of gathering data to create lookalike audiences in order to predict consumer interests and buying habits, and in the process eliminate wasteful manufacturing costs. He gives the example of the American bag brand coach, which at one time collected data from WeChat users in order to see what consumers liked and shared with friends. With that knowledge, Coach was able to build individual profiles from all of their followers, which were then consolidated and provided actio...

Sep 19, 2019•33 min

Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence

Jacob and Joseph talk us through the beginnings of WPIC and how operations are handled between their original office in Vancouver and their current head office in Beijing. They discuss how company branding changes as the dynamic between the target market and the business itself evolves. In this case, WPIC started out as an SEO service by the Cooke brothers and evolved to become a full-service technology and marketing organization. Brands are looking to China to “move the growth needle”, accordin...

Sep 17, 2019•20 min

Amanda Liu | Data, Analytics, and China's Social Media Landscape

For Amanda, who is involved in the client support side, gaining a deeper understanding of their experiences and identifying potential needs for their product is of the utmost importance. Amanda also generates web analytics reports based on the client's website data that the company has collected. Amanda talks about the changes in traffic and customer acquisition strategies in recent years, including marketing campaigns. Almost all B2C companies as well as some B2B companies, even in traditional ...

Sep 12, 2019•25 min

David Sullivan | Winning and Losing in China

In this, our first-ever episode, we talk with David Sullivan, Managing Partner at Deo Navillus Global Solutions, about winning and losing in China, and what every brand needs to take care of on the home front before they make the leap into the digital Middle Kingdom. For a Westerner looking to have their product or service embraced in a foreign market such as China, a long period of branding is the first step. For David, it took a big investment in warehousing, sales and marketing staff, social ...

Sep 10, 2019•27 min

The Negotiation With Todd Embley

The host of The Negotiation, Todd Embley, breaks down what the show is all about and what you can expect to learn in this intriguing new podcast series brought to you by WPIC Marketing & Technologies.

Aug 29, 2019•53 sec

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