(AI) Artificial ideas?

Who has the best ideas – humans or robots?

The topic on everyone’s feeds. AI is snowballing faster than anyone can keep up with, with billions of dollars being invested, new models appearing everyday, and a plethora of opinions to boot.

But, how does this relate to the creative industry? Some are embracing it, others fear it, and some feel underwhelmed by it. In today’s episode, we want to understand its role in our process.

Joined by our guests Pip Bingemann (Co-founder of springboards.ai) & Jess Macintyre (Co-founder of Mac+Moore) we discuss whether it’s homogenising creativity. How it impacts those at the start of their career. Whether it adds or subtracts value from creatives. Who we’re trusting to build the models – and to what extent it’s perpetuating the worst parts of society.

A great summary conversation about AI and creativity – a good place to start if you’re unsure how it can benefit your practice. But remember, use responsibly.

Credits —

Small print:

Midjourney - https://discord.com/invite/midjourney

Runway - https://runwayml.com/

Not Content - https://www.notcontent.ai/

Monika - https://m-o-n-i-k-a.com/

Paige - https://air.inc/paige

It’s Nice That, Shades of Intelligence 

https://www.itsnicethat.com/shades-of-intelligence

Marcus Byrne, 101 prompt secrets

https://marcusbyrne.gumroad.com/l/101promptsecretsbook

Mentions:

Zoe Scaman, Strategy in the era of AI

https://zoescaman.substack.com/p/strategy-in-the-era-of-ai

Orlaith Wood, Why AI is the kick up the arse copywriters need 

https://www.creativereview.co.uk/ai-copywriting-reed-words/

Stories: Jack Wimmer (Monika) / Engy Elboreini (@engythedesigner) 

Sponsored by Lucky Dip

luckydip.studio

Get in touch hello@thendapodcast.com

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