Episode 193 - Alice And The Magician

If you've ever watched a craft cocktail being made, and the mixologist reached for a small bottle on the back bar and sprayed a mist across the top of the drink, she was probably adding an essential bit of magic to her creation that was made by Alice and the Magician, a small company founded by brothers Aaron and Sam Wisniewski in Burlington, Vermont. They make fragrances--and the process by which they're made is part witchcraft, part organic chemistry, and all passion. This is a great story--enjoy!