Big Ideas: Rapid response collecting

Rapid Response Collecting is a new strand to the V&A's collecting activity - one that is responsive to global events, situating design in immediate relation to moments of political, economic and social change. Corinna Gardner explores how an IKEA toy wolf, a set of Christian Louboutin shoes in five shades of 'nude', the world's first 3D-printed gun, the mobile game, Flappy Bird, and an all-female LEGO set raise questions of globalisation, mass manufacture, demography and the law.

Corinna Gardner is curator of contemporary product design at the Victoria and Albert Museum. Corinna has worked with colleagues to introduce rapid response collecting as a new strand to the museum's collecting activities. Corinna is also co-curating the forthcoming V&A exhibition, All of This Belongs to You, opening on 1 April 2015.