As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
You get unique insight into how creator businesses work and what you can do to increase results in your own business.
One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
Learn how to get more results with less effort and:
Grow faster over time.
Work less hard over time.
Make more money over time.
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Stanford design professors Bill Burnett and Dave Evans discuss their "Design Your Life" framework, helping millions rethink careers and purpose. They share insights into their bestselling book, the core principles of design thinking applied to life, and the critical role of understanding human needs. The episode also covers tactical strategies for promoting their new book, "How to Live a Meaningful Life," aiming to reach 10 million people through communities, media, and digital platforms.
In this episode, I sit down with Nicole Burke, founder of Gardenary, to unpack her dynamic strategy for building a 7-figure brand primarily through short-form visual content. Nicole shares exactly how she leverages Instagram to generate millions of views and drive revenue, all while embracing her identity as a business owner who leverages social media, not just an influencer. We dive deep into her content methodology, breaking down the essential categories of reels—entertain, educate, showcase, ...
This episode features DJ and content creator Eric Rhodes, who commands an audience of over 3 million but faces unique challenges monetizing due to copyrighted music. Nathan Barry helps Eric strategize two main paths: enhancing fan engagement and developing an education business for aspiring DJs. They explore methods like audience segmentation, high-value lead magnets, and tiered courses to help Eric achieve a multi-million dollar business while maintaining work-life balance and creative control.
In this episode, I sit down with Jay Singh, founder of Casper Studios, to explore how AI voice agents are transforming how we create, communicate, and collect information. We dive into how Jay helped Kit’s team automate workflows with voice-based AI, why voice will soon replace typing entirely, and how creators can use tools like Whisper Flow and ElevenLabs to turn ideas into finished content faster. Jay also gives a live demo, showing exactly how to build a working AI voice agent from scratch. ...
In this episode, I sit down with Jessica Miller, business strategist and founder of Jessica Miller Coaching, to uncover four keys that will help you unlock $100K in hidden profit inside your existing business. Jessica shares how to identify the “Hell Yes” offer that energizes you and your audience, simple add-ons and bundles that boost profit instantly, and how to reactivate past clients and turn referrals into a predictable growth system. We also dive into real client examples—from $80-an-hour ...
In this episode, I sit down with Erin Green, founder of Audacious Labs, to break down how to design a course that actually changes behavior. Erin spent 15 years inside agencies building programs for IKEA, Google, and Amazon before developing her framework for turning expertise into transformative learning experiences. We dive deep into what makes most courses flop, how to create real outcomes for students, and how to use AI to design and validate better programs faster. If you’re building a cour...
In this special episode, I sit down with my friend Frannie Wilson to interview her for my new book "The Ladders of Wealth. We explore her journey of running Ampersand Studios for over 16 years and how she’s reinventing her business after buying out her longtime partner. Instead of having the conversation over a cup of coffee, we decided to record one in the studio instead. We dive into what it takes to scale an agency without burning out, why delegating fulfillment is critical, and how Frannie i...
In this episode, I sit down with Lily Jones, founder of Educator Forever, for a coaching session to map out how she can scale her education business from $700K to $1M and beyond. We dive into Lily’s unique flywheel that connects training teachers with agency work, why she’s hitting a growth plateau, and how focusing on sales could unlock her next stage. Lily shares her journey from kindergarten teacher to entrepreneur, what she’s learned building two businesses in one, and how to prioritize grow...
In this episode, I sit down with Kristin Flanary, co-founder of the $1.2M Glaucomflecken brand, for a coaching session on how to scale to $10M by building systems, productized services, and new revenue streams. We dive into Kristin’s unique journey blending healthcare satire, advocacy, and entrepreneurship, and map out how to grow beyond skits and sponsorships into licensing, joint ventures, and an agency model. Kristin shares the challenges of balancing inbound opportunities, managing a lean te...
Nathan Barry explains the powerful "creator flywheel" concept, contrasting it with scattered or linear business processes. He details the three laws of flywheels—flow, ease, and growth—and provides practical examples, including Sahil Bloom's million-subscriber newsletter, the direct sales strategy for Kit, and his own podcast production system. The episode also covers how to measure and improve flywheels with a simple weekly check-in, empowering creators to achieve compounding growth and eliminate business friction.
In this episode, I sit down with Barrett Brooks, coach to some of the biggest creators in the industry, to break down the five traps that keep creators stuck below one million in revenue and how to avoid each one. We talk about why search and algorithms are shifting, how to stop chasing “greener” business models, and why risk aversion quietly kills momentum. Barrett also shares the patterns he sees working with top creators, how to double down on what’s working without burning out, and the minds...
In this episode, I sit down with Haley from the Kit team, to answer audience questions about building creator businesses, growing newsletters, and scaling software companies. We cover everything from how to find a solo SaaS idea as a non-technical founder, to mapping out a creator business from scratch, to scaling newsletters and identifying blue ocean opportunities. Haley also brings her behind-the-scenes perspective from working with creators at Kit. If you want a practical look at audience gr...
In this episode, I sit down with Ryan Beck, co-founder of Pray.com, a $30M platform reaching 10M people a month, to talk about his journey from jail at 18 to building one of the most impactful companies in the faith and creator space. We dive into Ryan’s backstory, how he and his co-founders built Pray.com, and the systems churches use that modern creators can learn from. Ryan also shares lessons on building double flywheels, turning sermons into scalable content, and how AI is transforming fait...
In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers. We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency. Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without...
In this episode, I sit down with Pat Flynn, entrepreneur, podcaster, and founder of Smart Passive Income, to talk about how creators can build long-term, resilient businesses by putting relationships and community first. We dive into how Pat went from architect to online entrepreneur, his journey to building multiple 7-figure income streams, and why his approach has always focused on trust before transactions. Pat also shares his lessons from podcasting for over a decade, how he’s embracing new ...
In this episode, I sit down with Rose Griffin, founder of ABA Speech, to map out how she can scale her $210,000-a-year business serving speech therapists and BCBAs to over $1 million in annual revenue. We break down how Rose grew a membership of 500 members, the unique value of offering continuing education credits, and how she can use group sales and direct outreach to grow faster. Rose also shares her origin story of leaving traditional work to build a life of freedom and impact—and why seven ...
In this episode, I sit down with Chris Donnelly to break down how he built a $10M-a-year business with no sales team and no paid ads—powered entirely by content and personal brand. We dive into how Chris grew from 0 to 1M+ LinkedIn followers in two years, his system for publishing high-quality content at scale, and why creating more volume (not perfection) can unlock massive growth. Chris also shares his approach to building a lean team, running high-ticket cohorts, and leveraging attention into...
In this episode, I sit down with Jay Clouse, founder of Creator Science and one of the top thinkers in the creator economy, to talk about how to build sustainable memberships, price high-ticket offers, and stay ahead of AI disruption. We dig into Jay’s insights from 250+ creator interviews, the future of online courses, and how group coaching programs quietly outperform larger audiences. Jay shares the onboarding system behind his high-retention membership, how he scaled his Lab community, and w...
In this episode, I sit down with Jefferson Fisher—trial lawyer, bestselling author, and communication expert with over 12 million followers—to map out a clear, balanced path to $10 million a year in revenue. We dive into Jefferson’s wide range of business assets including his podcast, newsletter, book, speaking, AI product, and fast-growing membership. Then we break down exactly what to prioritize, how to build the right team, and what he needs to stop doing to scale without burning out. Whether...
In this episode, I sit down with Tim Grahl to map out how he broke through a 3-year business plateau and scaled his education company from $695K to over $2M. We unpack how Tim made the leap by completely rebuilding his business model, delivering better outcomes for students, and building a variable-cost team that scales with revenue. He also shares how he ran 600+ customer interviews, built a coaching program around accountability, and used YouTube and SparkLoop to drive steady growth. If you’re...
In this episode, I sit down with Anne-Laure Le Cunff, neuroscientist, creator, and author of Tiny Experiments, to explore how mindful productivity and scientific thinking can unlock calm, sustainable growth. We talk about how Anne-Laure built a $250K business while finishing her PhD, her process for designing mental health systems, and why most creators burn out by obsessing over goals. She shares how tiny experiments, not big plans, led to her success—and why every creator should learn to refle...
In this episode, I sit down with Jefferson Fisher, a trial attorney turned content creator with 6 million Instagram followers, to break down how he built one of the fastest-growing personal brands on social media while running a thriving law firm. We dive into Jefferson’s content strategy, how he holds attention in 3 seconds, and the exact process behind his viral car videos. Jefferson also shares why attention spans are shrinking, what most creators get wrong in their first 3 seconds, and how h...
In this episode, I sit down with Dan Martell—bestselling author of Buy Back Your Time and investor in over 50 companies—to break down the mindset and systems founders need to scale without burning out. We dive into Dan’s Buyback Loop, his process for delegating and training a team, and how creators can turn a single piece of content into millions of impressions. Dan also shares why most entrepreneurs hire in the wrong order, how to build systems that run without you, and how he’s using keynotes ...
Justin Jackson is the co-founder of Transistor, one of the most beloved podcast hosting platforms for creators. In this coaching episode, we map out the next stage of Justin’s journey—from product founder to thought leader—with a focus on building an audience, growing influence, and creating high-leverage content that compounds. We talk about what changes when you're the face of a SaaS company, how to get more leverage from existing content, and the unique growth opportunities for creators runni...
Today I’m joined by Monique Volz, founder of Ambitious Kitchen, to explore how she built a thriving food blog into a 7-figure business—with a lean team, kids at home, and a strong sense of purpose. We dive into the evolution of her brand, her best-performing growth channels, the funnel that sells her digital product on autopilot, and what the future of food content looks like with AI and SEO shifts. Timestamps: 00:00 Introduction 01:06 Launching Ambitious Kitchen in 2011 03:00 First income from ...
Independent film producer Daren Smith is raising $10 million to produce ten movies over the next four years—and he’s doing it without flying 200 days a year or building a massive audience. In this coaching episode, Nathan helps Daren design two high-leverage flywheels to reach high-net-worth investors while maintaining full control of his time. You’ll learn how to craft a targeted outbound system, build a niche inbound engine with just 200 subscribers, and use systems thinking to raise millions ...
Today I’m joined by Dustin Riechmann, founder of Seven Figure Leap, who reveals how podcast guesting became the engine behind his seven figure business. We dive deep into his journey from traffic engineer to thriving entrepreneur, and break down the exact framework that helped him scale his income and impact. You’ll learn how Dustin replaced traditional marketing with podcast guesting, why big shows aren’t the secret to growth, and how to turn interviews into clients with his 5 Ps system. This e...
Today I’m joined by Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, to unpack how she built a million dollar business from her podcast—and her exact strategies for growing, monetizing, and creating long-term deals with brands. We dive deep into dynamic ad insertion, pricing, creative campaigns, PSO (podcast search optimization), LinkedIn growth tactics, and how Hala turns podcast guests into agency clients. Whether you’re trying to scale your show, build a media busi...
Today I’m joined by Jay Singh for a coaching session to map out how he can scale his product studio, Casper, from $500K to $2M in annual revenue—without growing a huge team or sacrificing profit margins. We dive into ideal client profiles, packaging services for predictable revenue, and how Jay can use LinkedIn to consistently generate high-quality leads while building a business he truly loves. You'll learn our approach to narrowing customer focus, building scalable agency models, and designing...
Today I'm joined by John Meese, creator of SOLD OUT Coach Club, for a deep dive into his 7-step framework for building a high-ticket group coaching business—with zero social media, zero paid ads, and just 30 hours a week. We explore how John earns $30K/month with one assistant and a lean coaching model, why most memberships fail, how to launch without scale, and how to turn client wins into your best marketing engine. You’ll learn how to find your bullseye client, craft a 10x promise, enroll wit...
