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The MyAgLife Podcast

MyAgLifemyaglife.com
The MyAgLife Podcast is brought to you by JCS Marketing, Inc., the publisher of the industry-leading ag publications West Coast Nut, Progressive Crop Consultant and Grape & Wine Magazine. Our podcast will bring you exclusive interviews with industry professionals and more on a variety of production ag topics!
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Episodes

6/20/25 - The Ag Executive Episode 10: Interview with Fowler Brothers Farming's Zachary Fowler on Strong Leadership, Operation Scaling and Investment Evaluation

Jason Scott sits down with Zachary Fowler, co-owner of Fowler Brothers Farming, to discuss the importance of strong leadership, hiring the right people and maintaining a hands-on approach while scaling operations. Fowler emphasizes stress-testing decisions and fostering community collaboration to drive innovation in an industry often slow to change.

Jun 20, 202518 minEp. 460

6/13/25 - Farm Bureau Friday Episode 17: Interview with Stanislaus County Sheriff's Dept. on Fighting Rural Crime

Stanislaus County Farm Bureau’s Anna Genasci and JCS Marketing’s Kristin Platts sit down with Detectives Robert Domingos and Kyle Gomes from the Stanislaus County Sheriff’s Rural Crimes Division to discuss the current landscape of rural crime, how law enforcement agencies collaborate across county lines and practical steps growers and ranchers can take to protect their property and operations.

Jun 13, 202524 minEp. 459

6/6/25 - The Ag Executive Episode 9: Interview with Tidal Grow AgriScience's Norm Davy on Resilience, Innovation and Soil Health

Jason Scott sits down with Norm Davy, president and chief commercial officer of Tidal Grow AgriScience, to discuss how the company is helping ag retailers and growers overcome rising input costs, pest resistance and soil health challenges through U.S.-made, bioengineered crop input solutions. He also reflects on leadership, grit, sustainability and the future of agricultural innovation.

Jun 06, 202525 minEp. 458

5/30/25 - MyAgLife Episode 252: Interview with Western Region CCA's Stephen Vasquez and Progressive Crop Consultant's Jason Scott on the 2025 Crop Consultant Conference

Taylor Chalstrom sits down with Stephen Vasquez, Western Region Certified Crop Advisers chair, and Jason Scott, publisher of Progressive Crop Consultant , to discuss the upcoming Crop Consultant Conference on September 24th and 25th in Visalia and what consultants, grower applicators and industry professionals can expect from this event. Register today here . We are looking forward to seeing everyone there!

May 30, 202523 minEp. 457

5/23/25 - MyAgLife Episode 251: Interview with Vineyard Team's Beth Vukmanic on Growing Sustainability in the Grape and Wine Industry

Taylor Chalstrom sits down with Beth Vukmanic, executive director of Vineyard Team, to discuss the evolution of sustainability in the grape and wine industry, the SIP Certified program and how growers can leverage certification, education and technology to thrive in a changing ag landscape. Check out Vineyard Team's most recent article from the Sustainable Story series in Grape & Wine Magazine ....

May 23, 202513 minEp. 456

5/16/25 - The Ag Executive Episode 8: Interview with National Milk Producers Federation's Gregg Doud on the Modern Dairy, Global Trade and More

Jason Scott sits down with Gregg Doud, president of the National Milk Producer's Federation, to discuss the evolving dairy industry, highlighting rising global protein demand, the need for better ag education among policymakers and the importance of technology and sustainability. He emphasizes trade diversification, regulatory reform and industry unity while advising future ag leaders to focus on communication, risk management and strong mentorship.

May 16, 202532 minEp. 455

5/9/25 - Farm Bureau Friday Episode 16: Interview with Kings County Farm Bureau's Dusty Ference on Water, Lawsuits and Survival of the Tulare Lake Subbasin

Stanislaus County Farm Bureau's Anna Genasci and JCS Marketing's Kristin Platts sit down with Dusty Ference, executive director of the Kings County Farm Bureau, to discuss their ongoing lawsuit against the State Water Resources Control Board. The legal challenge aims to prevent the Tulare Lake Subbasin from being placed on probation, a move that has already helped block costly state intervention and saved growers millions.

May 09, 202528 minEp. 454

4/18/25 - The Ag Executive Episode 6: Interview with Valent U.S.A. CEO Matt Plitt on a Multidimensional Approach to Agribusiness, Leading with Empathy and More

Taylor Chalstrom sits down with Matt Plitt, president and CEO of Valent U.S.A., to discuss a forward-thinking approach to agribusiness, blending innovation, sustainability and community engagement. He emphasizes the importance of empathy and transparency in leadership, anticipating industry trends and aligning profitability with sustainable practices.

Apr 21, 202521 minEp. 451

4/11/25 - Farm Bureau Friday Episode 15: Interview with Monterey County Farm Bureau's Norm Groot about the True Cost of Regulatory Compliance for California Growers

Stanislaus County Farm Bureau's Anna Genasci and JCS Marketing's Kristin Platts sit down with Norm Groot, executive director of the Monterey County Farm Bureau, to discuss a recent Cal Poly study they commissioned to examine the true cost of regulatory compliance for California growers. Groot breaks down key findings from the report, putting real numbers behind the growing burden of compliance in the ag industry.

Apr 11, 202524 minEp. 450

3/21/25 - The Ag Executive Episode 4: Interview with Nutrien Ag Solutions' Rob Clayton on Grower Profitability, Growth Adaptability and More

Jason Scott sits down with Rob Clayton, senior vice president of retail North America at Nutrien Ag Solutions, to discuss the company's role in grower profitability and sustainability, the impact of soil science, automation and AI, and the importance of adaptability in business growth. Clayton also emphasizes coaching, communication and continuous learning as keys to success.

Mar 21, 202537 minEp. 447

3/14/25 - Farm Bureau Friday Episode 14: Interview with FFA's Gabby Furtado and Gianna Genasci on Ag Leadership and FFA Opportunities

Stanislaus County Farm Bureau's Anna Genasci and JCS Marketing's Kristin Platts sit down with Central Region FFA officers Gabrielle Furtado and Gianna Genasci to discuss how FFA has shaped their leadership, skills and future goals. Tune in for a conversation about the impact of agricultural education and the opportunities FFA provides.

Mar 14, 202520 minEp. 446

2/21/25 - The Ag Executive Episode 2: Interview with BeeHero CEO Omer Davidi on Ag Tech Innovation, Business Scaling in a Changing Industry and More

Jason Scott sits down with BeeHero CEO Omer Davidi to discuss his transition from cybersecurity to agriculture and how BeeHero is optimizing pollination with technology. He shares lessons from past ventures, insights on ag-tech innovation and the challenges of rising costs and labor shortages. Davidi highlights the role of IoT in farm management, the need for sustainability incentives and strategies for scaling a business in a changing industry.

Feb 21, 202530 minEp. 443

1/31/25 - The Ag Executive Episode 1: Interview with Huma CEO Lyndon Smith on Regenerative Ag, Biostimulants, Growth Strategies and More

Jason Scott sits down with Huma CEO Lyndon Smith in this new CEO-to-CEO podcast series to discuss his incredible journey from growing up in the company to leading it through bankruptcy and into global success. Lyndon shares insights into Huma’s growth strategy, including major acquisitions, international expansion and its role in regenerative agriculture. He explains the biostimulant movement, the industry's evolving regulatory landscape and how Huma is working to improve soil health and nutrien...

Jan 31, 202524 minEp. 440

1/10/25 - Farm Bureau Friday Episode 12: Interview with Parabug's Jaclyn Bennett on Drone-Delivered Beneficial Insects

Stanislaus County Farm Bureau’s Anna Genasci and JCS Marketing’s Kristin Platts sit down with Jaclyn Bennett, general manager of Parabug, at the 2024 California Farm Bureau Annual Meeting in Monterey to discuss how the company's innovative drone-based technology is transforming pest management by efficiently delivering beneficial insects to crops. Farm Bureau Annual Meeting highlights are also discussed, including the importance of CE sessions, grassroots advocacy, and the inspiring achievements...

Jan 10, 202520 minEp. 437

1/3/25 - MyAgLife Episode 244: Interview with UC Davis' Srinivasa Rao Peddinti on Precision Ag for Water Management

Taylor Chalstrom sits down with Srinivasa Rao Peddinti, postdoctoral researcher with the Dept. of Land, Air and Water Resources at UC Davis, to discuss the role of precision agriculture in optimizing orchard water management in California. Check out Srinivasa's article in the January/February 2025 issue of Progressive Crop Consultant magazine for more on this topic.

Jan 03, 202525 minEp. 436
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