In this episode, Toni and I dive into the key takeaways from the Email Newsletter Summit she recently attended. From list-building strategies that actually work in 2025 to content frameworks that boost open rates, we’ll break down the most actionable insights, trends, and expert tips shared at the event. What You’ll Learn The latest email marketing trends that top marketers are using to grow their audience Creative approaches that are keeping subscribers clicking and opening emails Real-li...
Apr 02, 2025•44 min
In this episode, Toni and I discuss how traditional media is facing some major challenges and why it’s more important than ever to own your own audience. We dive into the shift from mainstream outlets to personal platforms and why building a direct connection with your followers is key. What You’ll Learn Why traditional media is dying. How to build a loyal audience that genuinely cares about what you share How to leverage social media for greater engagement and reach Sponsors SellersSummit...
Mar 27, 2025•45 min
In this episode, Toni and I discuss how Google’s latest algorithm update has shaken up the affiliate marketing world, leaving many sites in the dust. We’ll cover what this means for content creators and how to bounce back stronger than ever. So if you’re feeling the impact or just curious about the buzz, listen in! What You’ll Learn What the algorithm update really changed and why it matters to you Tips on how to adapt your strategies to stay relevant What you should be doing instead...
Mar 19, 2025•39 min
In this episode, Toni and I discuss how hyper-targeting customers for your online store just got a lot easier with Klaviyo’s new release! We dive into the latest features and strategies that can help you reach your ideal audience like never before. You’ll learn how to maximize your marketing efforts and boost sales with the power of automation and AI! What You’ll Learn What’s new with Klaviyo How to segment your email list How to create personalized experiences that turn ...
Mar 12, 2025•43 min
In this episode, Toni and I walk through the must-attend sessions at Sellers Summit 2025. We’ll break down the key sessions that offer the most value, whether you’re an experienced seller or just getting started. Tune in to find out what’s on the agenda and how to make the most of the event! What You’ll Learn Discover the latest strategies for boosting your sales Get insider tips from successful sellers that can help you navigate common challenges Learn how to leverage new tools and ...
Mar 05, 2025•42 min
In this episode, Toni and I discuss whether starting a podcast is really worth it in 2025. With the podcasting scene booming and also becoming saturated, it’s the perfect time to weigh the pros and cons before diving in. Join us as we share our insights on the opportunities and challenges that come with launching your own show! What You’ll Learn Discover the latest trends in podcasting and what listenership is like in 2025 How to stand out in a crowded market and grow your audience H...
Feb 26, 2025•40 min
In this episode, Nick of Side Hustle Nation and I discuss some exciting million-dollar business ideas just waiting for someone like you to grab them. We’ll dive into innovative concepts across various industries that could really take off with the right approach. So, if you’re ready to turn your entrepreneurial dreams into reality, stick around for some inspiration! What You’ll Learn Discover trending business ideas that are ripe for the picking and how you can jump on them fast Learn prac...
Feb 20, 2025•52 min
In this episode, I expose five dirty tactics Amazon uses to undercut sellers and raise prices. From sneaky fee increases to private-label knockoffs, you’ll learn how Amazon stacks the deck against small businesses. You’ll also learn how to protect your profits and navigate a marketplace built to benefit Amazon. What You’ll Learn Uncover the sneaky tactics Amazon employs that can drive up seller costs and impact their profits Learn how Amazon’s pricing strategies could be ...
Feb 13, 2025•14 min
In this episode, Toni and I discuss our exciting content and ecommerce masterplan for 2025! We’re diving into some fresh strategies and trends that we believe will reshape the way we connect with our audience. Explore our vision and what it means for our brand moving forward! What You’ll Learn The latest content trends to keep your audience engaged Ecommerce strategies to boost your sales and online presence How to blend creativity with data Sponsors SellersSummit.com – The Sellers S...
Feb 11, 2025•40 min
In this episode, Toni and I discuss how China’s recent AI breakthroughs might just be the biggest threat to ChatGPT’s dominance. We’ll dive into what these advancements mean for the future of artificial intelligence and the potential impact on the global landscape. What You’ll Learn Discover the key advancements in China’s AI technology that could shake things up in the AI space Learn about the potential implications for ChatGPT and other AI players as competition heats up Get insigh...
Feb 05, 2025•42 min
In this episode, I explore how AI tools like ChatGPT and Perplexity, along with recent legal challenges to Google’s monopoly, are transforming the future of search and SEO. You’ll learn how these changes impact your website traffic and discover actionable strategies to stay ahead in this shifting digital landscape. What You’ll Learn Why Google Search is losing its edge: Understand what’s changing with search (and why people are freaking out about it) How to adapt your traffic strateg...
Feb 03, 2025•14 min
Today, Toni and I are talking about the TikTok ban and what’s really going on with social media. From all the drama to what it means for creators and regular users like us, we’re breaking it all down. We’ll chat about what’s popping off, what’s fading away, and where things might be headed. What You’ll Learn What’s really going on with the TikTok ban How the social media landscape is shifting What it means for your content strategy Sponsors SellersSummit.com – The Sellers Summit is t...
Jan 29, 2025•43 min
In this episode, Toni and I are tackling a big one: New Year’s resolutions. Every January, millions of people make them, and by February, most of those goals are already abandoned. Why do they fail, and what’s a better way to achieve the life you want? Here are strategies to actually follow through. What You’ll Learn Understand why traditional resolutions often fail and how habits can make a real difference in your life Discover simple tricks to make positive changes feel enjoyable, so the...
Jan 23, 2025•39 min
In this episode, I dive into Amazon’s latest announcement and reveal how they’re totally destroying the profits for FBA sellers. I’ll break down what’s really going on and why it’s hitting small businesses hard. Anyone selling on Amazon or thinking about selling on Amazon should listen. What You’ll Learn The Big Amazon Announcement Why It Matters To All Sellers What You Can Do About It Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for...
Jan 21, 2025•14 min
Today, Toni and I are doing our first annual awards episode! From the Best Investment of the Year to the Coolest Moment of the Year, we’ll celebrate the wins, laugh at the losses, and reflect on the lessons that shaped the past 12 months. Stick around as we crown the Biggest Winner, call out the Biggest Loser, and share the life hacks, personal changes, and standout products that defined the year! What You’ll Learn Discover our best investments of the year. Find out who the biggest winners...
Jan 14, 2025•51 min
Today, I’m breaking down why President Trump introduced tariffs and what they mean for trade with countries like China. We’ll look at how these tariffs affect American consumers, businesses, and global trade. Plus, I’ll cover the bigger economic picture and the debates surrounding this policy. What You’ll Learn he Policies That Donald Trump Has Outlined For His Second Term As President China’s Unmatched Vertical Integration Why Inflation Won’t Be 60% Sponsors SellersSummit.com –...
Jan 09, 2025•13 min
In this episode, Toni and I dive into the magic of word-of-mouth marketing and why it’s such a game-changer for businesses. We’ll share tips on creating memorable experiences that get people talking and how to naturally encourage those conversations. Plus, we’ll break down how to amplify the buzz with strategies like referral programs and authentic storytelling. What You’ll Learn How to get people excited enough to talk about your business without feeling forced. Simple ways to turn happy ...
Jan 06, 2025•45 min
In this episode, I break down exactly what’s going on with Amazon right now and show you real-world examples of how Amazon is causing price inflation on everyday items. What You’ll Learn Amazon’s Last Income Report The Recent Amazon Prime Membership Changes Amazon’s Ever Increasing Fees Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Gr...
Dec 17, 2024•14 min
These days, relying on just one source of income is like putting all your eggs in one basket—it’s risky. A side hustle isn’t just about making extra cash; it’s about taking control of your financial future. Whether it’s paying off debt, saving for a dream, or creating a safety net, a side hustle gives you options. And the best part? You can start small, work on something you actually enjoy, and watch it grow. In this episode, Toni and I talk about how having that extra stream of income can compl...
Dec 10, 2024•43 min
In this episode, I’m going to break down why the aliexpress dropshipping business model is essentially dead. I’ll break down what happened, why it happened and what it means for you. What You’ll Learn The new deminimus legislation Why this affects China dropshipping Why the new rules kill this business model Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! ...
Dec 04, 2024•13 min
Today, we’re continuing on with our multi part series on how to create content to promote your business. In this episode, you’ll learn how to use social media to grow your brand. What You’ll Learn The right and wrong way to use social media The best social media platform for promotion What it takes to be successful Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and youR...
Nov 28, 2024•45 min
Is blogging still worth it in 2024? With Google favoring AI answers, quick snippets, and big-name sites, it’s getting tougher for blogs to stand out. In this episode, we break down what’s going on and whether blogging still has a shot in today’s online world. What You’ll Learn Google’s Answer To AI Spam Is Blogging Still A Viable Option Today When Does Blogging Still Work? Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the pa...
Nov 20, 2024•43 min
Today, we’re continuing with our 4-part series on how to create content to promote your business. In this episode, we talk about what it takes build an engaging email list that converts to sales. What You’ll Learn How to keep your open rate high How to drive sales with every send How to keep your subscriber engaged with your list Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate an...
Nov 12, 2024•44 min
In this episode, I cover the new de minimus rules that level the playing field with Temu, why your favorite bargain finds might disappear and the surprising winners in this e-commerce shakeup. What You’ll Learn How Temu Has Been Able To Dominate Ecommerce In The US The new changes to the deminimus rules Why these changes hurt Temu and Shein Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intima...
Nov 07, 2024•14 min
In this episode, we dive into how to make long-form videos that actually take off on YouTube. You’ll get tips on grabbing viewers’ attention, keeping them hooked, and boosting your video’s reach with keyword research. What You’ll Learn How to structure your video for the YouTube algorithm The most important part of your video Which AI tools to use to help write your script Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the pa...
Oct 31, 2024•40 min
This episode marks the beginning of a 4 part series on “Creating Content To Promote Your Business”. Toni and I will be covering everything from video, blogging, to email marketing and podcasting. To kick things off, we’re starting with one of the hottest trends, short-form video. Enjoy! What You’ll Learn The building blocks of video Which platform to begin with How to create effective short form video Sponsors SellersSummit.com – The Sellers Summit is the ecommerce ...
Oct 22, 2024•46 min
Today I’m thrilled to have my friend Chase Jarvis on the show. Chase is an acclaimed photographer, director, and entrepreneur who has worked for top-tier brands like Apple, Nike, and Redbull. His work has been featured in prominent publications such as New York Times and Wired Magazine. In this episode, Chase and I discuss the levers you can pull to make money doing what you love and to finally stop playing it safe. What You’ll Learn Why playing it safe is preventing you from achievi...
Oct 09, 2024•49 min
Today, we’re diving into productivity hacks that don’t require any software, tools, or spending a dime. These are simple techniques that Toni and I use every day to boost our productivity and keep us on track. We’ll be sharing proven strategies to help you stay focused, manage your time more effectively, and maximize your output—all without burning out. What You’ll Learn Productivity Hacks that Toni and I use Why productivity matters How to avoid getting distracted Sponsors SellersSummit.c...
Oct 04, 2024•43 min
Today, Toni and I cover a topic that plagues almost every single entrepreneur that we know. We dive into the pitfalls of shiny object syndrome and how it can derail your focus and productivity. We explore why we’re so easily tempted by new ideas and projects, and how to break free from the constant urge to chase the next big thing. What You’ll Learn How to avoid shiny object syndrome The keys to focusing your efforts Sponsors SellersSummit.com – The Sellers Summit is the ecomme...
Sep 26, 2024•43 min
Today, Toni and I are stepping away from business as usual to bring you something different. We’re taking you behind the scenes for an unfiltered look at the changes we’re making in the business we run together. In this deep dive, we’ll reveal what’s really been happening, why we felt it was time to shake things up, and what these changes mean for the future of our business— and possibly even yours! What You’ll Learn How Profitable Audience is changing Why we felt t...
Sep 18, 2024•43 min
