Aloha Friday with Tyler Deveraux: Multifamily Leadership

 What is up y'all? Listen, if you missed out on Peak Partnership 2022, then you have been living in absolute FOMO for an entire year. And you know what? I don't want that for you, but I got good news for you. Peak Partnership 2023 is coming up. So man, we can't wait for you to join us in our Orlando, Florida.

It's February 17th. To the 19th, and I'll tell you this, it'll be an even bigger and better event. We're talking more people to network with more opportunities, more multi-family opportunities, awesome headliners. And of course, your boy, Tyler DeVere is gonna be up there speaking as well. It's the event of the year, and I can promise you this.

You will not wanna miss out. So listen. Visit mfm peak partnership.com. I'll say it again. MFM peak partnership.com for more details. And reserve your seat ripe fricking. Now this event is gonna be epic. You do not wanna miss out. So. Click the link in our description to register us. Sincerely, what are you waiting for?

Click the fricking link, mfmpartnership.com and register, and I cannot wait to see y'all there. Aloha.

All right, aloha and welcome to another Aloha Friday Drip right here in the Maui office with Jackson Mother Effing Campbell. Pump to be back here in Maui, dude is a beautiful, gosh damn. It's a beautiful day. The sun's shining. Sun is shining. Yeah. It's a beautiful day. I don't know. Are you singing a song?

Yeah. It's a Bob Marty song. Oh, yep. But great day. It is. I was just telling you, man, I've been out in Florida and god bless everybody who lives in Florida, but man of Fs, with my sinuses, my IT allergies, and just being back in Maui, it's like, whew. It feels good, bro. It's good air here. Yes. It really is kind of crazy when you jump off the plane in Maui.

You can feel, you can feel the difference immediately, bro. When you take a breath out, like I come down that escalator. Yeah. Immediately you can feel it. It's unbelievable. It's awesome. Beautiful place. Okay, brother. What are we talking about? What are we diving into today? Yeah. Today we're gonna talk about ownership.

Extreme ownership obviously is the book of the month. If you're tuning in. Um, the extended cuts with Dallas and I we're talking about extreme ownership. When is this drop? This is probably not gonna be gonna drop until towards the end of month, toward the, towards the end of the month. This, but listen, man, if you have not read that book, extreme Ownership, dude, it's one of my favorite books.

You know, like, yeah. Amazing, amazing book. And it's, it's very readable too. Like it's, it's in story form, right? You know, Jocko Willink, and. Uh, you know, his Navy Seal experiences and so some people struggle with it because it's, it's kind of like it's navy violent. If it's like, dude, take the principles out of there.

It's unbelievable, man. It's very good. And if you're into listening to books too, it was a suggestion I gave on one of the other episodes we did. Yeah. Agreed. Awesome. One to listen to because it's Jocko. Yep. You gotta listen to him tell these stories and teach these lessons. And La Lafe Lafe as well. Yeah, it's.

It's amazing. So I, that's what we wanted to talk about today. Let's do it. We wanna talk about ownership and leadership, and we're just gonna dive right in here, man. Let, I want, if you don't mind, I'm just gonna dive right in. Do, it's one of my favorite topics to talk about, bro. Sweet. So, yes. Yeah. Okay. Is there anything you want to like say before we dive into leadership and ownership the book, before we dive into these questions?

Well, ownership is leadership and if that's what you're saying. But I mean, ownership is, If I were to ask 99.9% of you out there, if I were to say, Hey, do you take ownership? You'd be like, yeah, I take ownership. But no, you don't. You're a victim man in so many different ways that you don't even recognize you're a victim.

And I don't say that in a degrading way. It's literally something that is a challenge and a battle for every single one of us. But what you have to do in order for you to correct it and change it is to recognize that there are times where you're a victim, and there's certainly times where you take ownership, but the most important times, the times when, um, Things are difficult.

Things that you could very, very easily blame on somebody else. That's when you're a victim man. But in reality, it's in those moments that are most important to take ownership, man, win or learn success or failure. It's because of you. What can you learn? How can you grow? That's what we're gonna talk about today.

And. Um, it's just one of the most important principles of success that I can begin to talk about. No, and I, you can tell in the passionate Tyler's voice, this is one of those principles. We talk about it all the time. Totally. We talk about it. It's always brought up whenever we're talking about leadership.

But Ty, going off of that, can you tell us about a time that you took or wish you had taken extreme ownership of a situation as a leader? Um, so maybe, so maybe a two part question. Can you tell us a time where you wish you would've taken ownership? And how that played out. Yeah, and what that taught you and then maybe a time where you did take ownership and how that played out and what it taught you.

I'll tell you a pivotal, it's, it's funny cause it the older you get, that's that comment. How's that make you feel to say shit? You just said that The old , I think back of my life all the time and I think that maybe it's cause I think back of what made me, me and experiences. Um, have shaped me. And a lot of the times you don't recognize, recognize it in the moment, you know?

Yeah. Uh, in fact, inky said something so great on the podcast that we did with him. He said, sometimes you don't see the picture cuz you're in the frame. When you're in the frame, you can't see the picture. Right. Yeah. And I just love how he phrased that. I love how he, I just love how he explains things, but this is how this was for me.

Kay. High School football is what, if you ask me, when's the time that you didn't take ownership? I immediately go back to high school football because I was a fairly decent football player. I loved football. But in, in all honesty, I felt like continually that uh, I was the victim and I was the victim cuz I allowed myself to be the victim.

And I'll give you an experience this, this, this moment that I just reflected on recently and even sent a text message to this individual recently, uh, thanking him. For making sure that I took ownership and we're playing temp, so temp view. Okay. So I went to school in Utah playing a team called Temp View for the regional finals.

And temp view is good. Dude, they're solid. Always good. Yeah, very solid. If you know anything. I mean, probably people don't know a lot about Utah football, but they've always been yeah, a powerhouse. Definitely. Good. And it was, first off, all of a sudden I was already a little bit pissed because I'm the start.

Running back. Yeah, I played running back and, uh, cornerback. So I'm starter, but play one. They bring in the other guy. They don't tell me that they're not gonna, they just play one. Like literally I took kickoff too. Right? So I take the kickoff and then play one. They subbed me out. I was like, what the hell?

Right? And they bring in the other guy. Yeah. Um.  and uh, this is kind of theme throughout the whole, the whole game, but we're getting our butts kicked. So then they start running me the ball. So they would run me up the middle, run me up the middle, and then anything that we'd do a sweep or anything else, they'd run the other guy.

And then, but we're getting our butts kicked, so they now start switching some stuff up and we are on like the five yard line, not about to score the other, the other end of the field, right? Yeah. I drive that ball 90 yards to their five yard line. And then they take me out, put the other guy in to score the touchdown, and I.

furious. Yeah. I mean, I was furious. Yeah. To the point where I'm walking off the sideline. My, my, uh, coach, his name's Scott Brumfield. Okay. Played for the Bengals. Big dude, seven feet. Scott, if you're listening to this, you're big dude and you're intimidating as hell, man.  and, but I'm walking off the sidelines and he's telling me, he's like, great job, Tyler.

Great job. And I Brun field. I drop an F Inheimer at him. Okay, Chuck, my helmet. Okay. Well, Bromfield once again is a big dude. He comes and he picks me up seven feet tall. Remember? Not, not seven feet tall, skinny. He, we played old line for the Bengals. For the Bengals, like he's big dude. Yeah. Picks me up. And he always had this like cheek full of sunflower seats.

picks me up and he's, he's yelling at me. I don't know what, but he's, he's spraying sunflower seeds in my face and I'm like, ah. And then shocks me off the side, right? Well, after the game, all my family and these people who care about me are like, man, that's such bullshit. That's what they, everyone sees it.

Like I walk out the field and I'm thinking I'm gonna be in trouble. Because I'm dropping Fing Heimer as I'm walking out the field. The stands are right there. Everyone sees that. Yeah. Yeah. Everyone's like, man, that's, you know, gosh, Tyler, that's bs. They're feeding into my victimhood, right? Yeah. In the most, sometimes, like those who love you the most are the ones who end up doing that, right?

Oh, yeah. Dallas and I talked about this a few weeks extended cuts ago, but yeah, you're right. Yeah. Well, my. , one of my dad's old business partners who is a good family friend and, um, I love him. His name's Dave Smith. He's the ru in fact, he's the, he was the head coach, head rugby coach for BYU for a very long time.

And if you don't know anything about B by U rugby, , one of the best programs in the entire nation. Multiple national championships. Mm-hmm.  like unbelievable program. Yeah. And he comes over to me and he says, Hey man, and think, think about how uncomfortable this is for him. I haven't seen him for too long.

He decides he's gonna come to one of my games. My, you know, my dad's not there, you know? And what is most comfortable for him in that moment? What's most comfortable for him in that moment is to. To feed into my, Hey man, that sucks. Yeah. Hey, yeah, he doesn't, he pulls me aside and tells me something that nobody else had enough love to tell me, which is, that's bullshit, Tyler.

I don't care what situation it is, don't ever let me see you do that again. That's red. And in the moment I was like, you're an ass, but reflective. And not, not a long time to reflect back. Yeah. Like I was like, that's what I needed to hear. Yeah. I didn't take ownership of that. I didn't take ownership of really my high school football career as a whole.

I always played the victim. And it wasn't until I realized, like, I look back at that, I'm like, no, I played the victim. That's why that turned out the way that it did. That's the time that I didn't take ownership. That's incredible. And the like, uh, one of the things that you just said that I really stuck out to me is you said he was the only one to have enough love for me to tell me what I needed to hear.

Oftentimes when we're holding people that we love accountable, we w it's, it's hard for us to do that. We want to pat 'em on the head. We wanna say, oh, that's bullshit. He spit seeds in your face in front of everybody, , like, you know what I mean? Outta the game. Yeah. But really, he had the, probably the most love for you.

At least he had the most foresight to have that love for you. And that's how, that's it. You know what I mean? How much that would've, how much it obviously has impacted you. Totally. To tell you that's bullshit. You shouldn't have acted like that. Totally. It's incredible. It's incredible. Okay. Now tell us a time where you did.

Well, when I re, when I started to study mindset, I started to recognize these things in my life in times that I'd played the victim, right? Yeah. And to the point where I become, I became obsessed with taking ownership. And once again, in my life today, there's still times when I played the victim and then, but, but the difference is most of the time, not once again, not all the time, but most of the time I can, I can see it when it's happening.

Catch redirect, right? Yeah. Dallas, the principal. Catch yourself at an air ridden thinking, well, I can catch it quicker because, Aware of what ownership really looks like, and I really, to my fucking core believe that I am in control. Mm-hmm.  of my life. Yeah. Good or bad, it's because of me, period. Good or bad, it's because of me.

Right. So, um, times that I did execute multiple different times, like I'll give you the um, Speaking is an example, right? I spoke before, before M f M was even a thing. I spoke for, uh, another company. This is something I wanted to do for a long time. Uh, I spoke for Dave Lindell. I love Dave. We've talked about Dave multiple times and there was a lot of things that, um, were frustrating with Dave.

You're such a stu. Thank you, bro. Wanna get that? And it's probably even fine, like if we're being honest, like it probably catches it, it You're good. No. Yeah. I, it probably catches it anyway, but I'm like, I just keep, I always play with my mic. It's all good. I just wanna make sure you're comfortable, bro.

Thank you, bro.

But there's lots of things that I could have played the victim on. Yeah. Uh, with that and, but I, I had this moment where it was almost like a breaking point. And I literally went to the team. I'm like, listen, we don't complain or place blame anywhere. We don't place blame on anything that's going on. I don't care what's going on on that side.

We control what we're gonna control here. No excuses, no, no blaming, no complaining. All we're doing is we're focusing on what we can control and what are we control. Well, dude, We absolutely broke records in every sense of the word because of what we did there. You were a part of that. You saw that happen.

I did another time. Due diligence. Right. Well, there's a lot that I, I tell the story, but there's lots that happens in due diligence. Tons. And it's very easy and it's such an important aspect. Right. But there's so much that you can, it's easy to miss steps, right? Yeah. Well, there was a property that we were doing due diligence on.

I had, it's the tools and supply inventory checklist that was my responsibility to do.  and I, I forgot man. I just forgot. Yeah, like and it's, once again, that's easy process to happen. Yeah. Okay. Yeah. Well, we get in close and tools and supply inventory checklist. You just make a list of everything of the tools and supplies on the property and it makes it yours.

Okay. It doesn't increase the price, but it makes it yours. Well, I forgot to do that. So all these tools and supplies on the property, this seller.  and taken do we get in the maintenance room and it is like white clean. Clean. Yeah. Yeah. Now victim base would've been like, and blame base would've been like, oh my gosh, that seller.

What a son of a bitch. I can't believe he would do that. And listen. Valid, because that's a dick move to do. Yeah. But that doesn't get us anywhere. No. It's also very easy to be like, oh man, hey, don't worry dude. It's easy. It happens. It's easy to forget something. Don't stress. , but that's not serving in the now.

Mm-hmm. . It might be serving in the now, but it's definitely not serving for the future because what we need to do by taking ownership, we learn. Yeah. If I say, man, if I just place blame on that seller or whatever, yeah, we don't get anywhere. Right. But by taking ownership and listen to what I'm saying right here because it'll help you understand what you can do and how powerful ownership is by taking ownership at the moment, even though it's uncomfortable, I'm able to say, shit, that's my.

Our systems are stressed cuz as you grow and as you progress your systems, they're stressor points. Yeah. So you can either blame certain things or recognize that they're stressors. Rest. Recognize that there's areas of improvement and then improve. Now what do we do? We have a, a, uh, task management software that populates all the different steps of due diligence.

We gotta sign it out by individual dates, Uhhuh  filter so that we don't miss shit. So we improved our systems, right? So by taking ownership, you're able to improve your systems. Does that make sense? Yeah, no, it absolutely makes sense and it's my favorite thing about ownership because when you take ownership, you actually find the true cause of whatever is the issue.

Yes. Right? The cause of the issue there wasn't, wasn't the seller, do you have all the tools or whatever? . The, the problem was you had stress on your systems because yes, you were growing and you were expanding. That was the true problem. Totally. Right. But taking ownership of it is recognizing it, and then what you do next with that until what you do next, what you do next.

Right. There was one thing that you said. You said it might be serving in the moment to to place blame.  and then you quickly corrected yourself. And I just wanted to point that out because in that moment it's so important to not place blame. Totally. To not even go there, to not even allow the minute you, cause the minute you go there, it's so much harder to like wrap it back up and then take ownership of it.

Yeah. So just to, even in that moment, the moment you want to place blame, dude, you corrected yourself. But I wanted just to point it out. Don't, don't even let yourself.  because it take ownership on slippery. It is. It is, it is. So that, that, that is literally an actionable that you can take away because don't allow you yourself to go there.

Yeah. And don't allow others to go there. Inky said something else in the podcast where he said, man, if you allow it, people will, people will, um, you know, he was talking about his injury and he was saying like, if, if like these people that I love are like, yeah, you know, , they're almost making you feel like a victim, right?

Yeah. Like, Hey man, are you okay? What can I do? And if you allow it, people will make you feel that way. Right. And not in the best of intentions, right? Yeah. But you can't even allow it. You can't even let it sneak in, dude. You gotta take full ownership and listen. My my so good. I was just out in Tampa. Yeah.

And tons of people there. This is a very common theme. But tons of people that are like, man, I wanna be a blessing in the lives of others. I wanna help others. I wanna help my family. I wanna help my mom. I wanna help my dad. I wanna help my sisters. I wanna help those around me. Well, if you truly wanna do that, you have to take ownership for your of your life, okay?

You have to take ownership for literally everything that you're doing. Everything. And when I say ownership, I don't just mean a responsibility, right? This KU cool means responsibility. You have to take a responsibility for not only your life, but dude, you have to take a responsibility for the lives of others.

I also believe that a success principle is not only taking ownership for your own life, but taking this responsibility to this ownership for those lives of those that you love. But in order for the do for you to do that, you have to take ownership for your own life first. Like ownership is this abili.

So ownership, if you were to look up the definition of ownership, right? It's the legal right to use, possess, or give away something. Hmm. Most people miss that last part, right? Yeah. It's the legal right? Listen to me. Legal right to use, possess or give away. Yep. So if you want to give anything, you have to own it first.

You want to give of your life, you have to own your. Let that sink in. You want to give of your life. You have to own your life, man. You have to own it before you can give it. My goal is to help people attack their doubts, take ownership of their life so that they can be a blessing. So elevate themselves and be a blessing in the lives of everyone they come in contact with.

But in order for that to happen, you have to take ownership of your life in order to elevate your life and remove the doubts in whenever you're doing so. . It's so powerful and like I want, if you did weren't listening or you were driving and you were distracted, you got a text message, re rewind and re-listen to that last part.

If you want to give it away, you have to own it first. Mm. Mm-hmm. . If you truly want to serve somebody, you have to serve yourself. Yes. And take care of yourself. To be able to give that away totally did. So powerful. Yeah. And I never heard it put that way. I love that. That was awesome. Okay, dude, I've got some more questions.

Let's. , does the weight of taking ownership as a leader weigh you down? And how do you push back and keep leading and just keep leading forward during those times? Does the weight of taking ownership as leader weigh you down? I, I don't believe that's the case at all. I believe that. I don't believe the ownership wears you down because ownership is, you're in control of it, right?

You, you control good or bad. It's because you, you're controlling the narrative instead of you. , instead of being a victim of circumstance, you're the creator of circumstance. Yeah. So I don't believe the ownership, taking ownership wears you down. I believe that being a victim wears you down. Like nothing is more exhausting than feeling hopeless, dude.

Right? Yeah. So, so to, I, I think that's the answer to my, to that question. Like, does the weight of how, how did you say it? Does the weight of taking ownership wear you down as a leader? Yeah, as a leader. Does it weigh you down? No. Like, no. No, dude, it's, it. . I would say no, dude. Yeah. I don't know. I mean, I think that leadership is something that takes energy.

So does it wear you down? I don't know if I, if I like that, but, um, I understand the question though, for sure, but I would flip it and I think that the other way does. Yeah. You just believe that. Yeah. Right. Yeah. But leadership takes energy, so I wanna make that clear, like Yeah. Yeah, dude. Yeah. It takes energy.

And when you're taking ownership for others and yourself, and I mean, . Yeah. It takes energy. Yeah. Okay. Let me ask you this. Maybe let me phrase this question a little bit different cuz this is a question that I've been having in that this isn't, this isn't something that we pre-prepared, so I'm kind of hitting you outta left field with this question, but I think you'll appreciate it.

The other day I was thinking about leadership, ownership and the importance of it, right? Mm-hmm.  and leadership. Leadership, a lot of the times too is giving credit away. Mm-hmm. , right? Yes. When, when, when, when shit's going good. Yes. You give that credit away. We talk about leadership and ownership as owning.

as well when they're not good. Yeah. Especially when they're not good. Especially when they're not good. Right? Yep. So I think, I think maybe that's what I, I think maybe that's what this question is trying to lead towards, is if we're a leader and we're giving away all the good credit and we're trying to pass that off to our people mm-hmm.

and we're taking all the credit for the bad stuff that's happening and having that weigh on us, it's almost like there's like, you're like stuck in a little paradox of giving away all the good, but taking all the. Yeah. How, so? I guess the question is how do you, how do you manage that? Yeah. Would be the better question, because I'm sure that you do feel that weight, you know what I mean?

That that does weigh you down, that there is some weight on it. But how do you manage, how does, how do you go about managing that? That's a great reframe, ma'am, of it. Um.  and uh, so when things are going good, I love how you said this cuz I actually believe that this is the sign of a good leader as well.

Yeah. Is when things are going great, dude, you're giving credit. See the team more credit is due. Yeah, absolutely. And that comes down to gratitude. And so what I'm giving that credit, listen what I'm saying, when I'm giving credit, it doesn't take away. Yeah. I think sometimes we feel like if we're giving credit, it may take away from your credibility.

It does. Doesn't take away from what you've done. What you've done is you're now recognizing what other people have done too. They'd recognize what you've done. Yeah. And if they don't, well man, but you do. Yeah. You've gotta recognize it. Yeah. But you also need to recognize what they've done. Yeah. That's the sign of a good leader.

Yeah. Like we don't get anywhere as a team really. You don't accomplish anything noteworthy without a team. Mm-hmm.  like literally noteworthy without a team. So you recognize that. Right. But now when it comes down to things aren't going.  and you taking the ownership for that. That doesn't mean that you don't have them take ownership too, right?

But you wanna know how you get them to take ownership. Let me give you an example. Anytime. So let's say we do an event right now, let's say that the event doesn't go as planned and the first thing that most people wanna do, right? Because you're up there. Look, just take it from a, like, I'm, I'm up there speaking, training.

Sp long hours, you know that you've seen it. Yeah. All day. Three days. I've been in this industry for a long time. I've worked with a whole bunch of speakers, and because you're up there and they're, you know, they're, they're grinding and I've been on the other end, right? Because they're up there, they're nonstop grinded the first place.

Like if something doesn't go as planned, they want to point the finger. Yeah. Well man, I was doing my job. But listen,

that's literally the, if you want, if you want people to take ownership, you can't place blame. . You want people, once again, you want people to take ownership. You have to take ownership. Yeah, so something doesn't go as planned. It's not that I'm not saying that they shouldn't take ownership. What I'm doing is I know how to get that result.

I will send a message, or I will, or have a team meeting or will jump on a phone call, and I will identify. Specific things that I should have done better. Why? Because if I'm ever gonna lead anybody else, I have to lead myself. Yeah. I have to have a higher standard for myself. And it's like, shit man. I didn't do this.

I didn't do this. I could have done this better. I see how, because what does that do? It helps you grow. And as you and as you like, literally see that and you're like, Hey man, guys, this is what I could have done better, man. I saw that I should have done this and that probably made your job hard here. And man, I apologize.

Like I promise you that as we go into this, I'm gonna do this to make your job easier here, and I should have done, as you're doing that, they're seeing you grow as a person. Well, dude, growth is, people want that, man. It's contagious. That's the word I was looking for. Yeah, thank you. Growth is, thank you,

Teamwork, growth is contagious. Yeah. So what will happen, everyone on the team will start to identify things that they could have done. Don't let them be vague though, dude. Yeah. Because what happens is then sometimes, once the one or two people, The resters wanna jump on board because one or two believe are done.

They're like, oh well we're all, Hey, I could have done better too. How? Yeah, how Be more specific. Yeah. Yeah. How I know you could have done better. You wanna know how I can, you don't wanna know how I know you could've done better? Cuz every fucking thing can improve. Every single motherfuck thing can improve always.

I don't care what level you're at, I don't care what you just achieved. Do you wanna know what I think is most important when you have just hit this threshold when you have hit these?  also identify things you could have done better. Yeah. You wanna know why? Cuz there's always things you could have done better.

Yes. It's important to like celebrate in that moment and be like, Hey man, we hit this. Right? Yeah. But it's also important in that moment to be like, what could we do better? Then at that moment when things go, this is actually a huge principle. Okay. Then I wanna drill back and, and reverse reverse engineer back into, because in this moment where things didn't go the way that you wanted 'em to, and now you're taking ownership.

Well if that is just how you live your. Period when things are going great or then people aren't looking at it like, Hey, I'm trying to place blame, or, Hey, I'm trying to, he's trying. That's how we live our life. Hey man, this went great. Here's what I could have done better. Yeah. Hey, this didn't go, go great.

Here's what I could have done better. Hey, this went great. Here's what I did. Great. Here's what we could have done better. Right? Yeah. It's like now it's just how you live your life now. It's just you're training all those that you're leading to like, no dude, good. Or. , what could we have done better? Because the only way, like this goal that you hit that now becomes the floor.

Yeah. Next goal you hit now becomes the floor. Next goal you hit now becomes the floor. Right? Yeah. You only do that though if you're really looking at what you did Great. How you can improve. Cuz every single thing can improve. Always. Always. So good. Yeah. So good. Thank you for breaking that down. It's just been, it's been one of those things that, you know what I mean?

I think a lot of people think about it often is, is weighing that, is that. Of being a leader, but as you're saying, dude, it's like, it's, as you're doing those things, you're growing. But bro, think about what you said there because you said that that weight of being a leader, because that weight of like, hey, you're, you're taking all the blame, but you're giving all the credit.

When things go good, you tell me one time when you've given somebody a sincere compliment that that's not energizing. Oh, yeah. No, it doesn't exist. It's energizing. Yeah. So now if you're giving an insincere, compli, . That's not energizing. Sure. Nor is it serving. Yeah. So be real man. Be real with the people that you're working with and leading, right?

If they did great, well, first off, there's always things that they did great. I just believe that. Yeah. So sandwich it, right? Hey man, this is what you did great. This is what we could be better and let them identify it. Dude, if you even just ask that question, they'll identify it. But hey, yeah, great. That's awesome.

But you did this awesome. Yeah, you sandwich it. This is what you did great. This is what you could do better. But then once again, this is why you're so great. Yeah, right. Yeah. Yeah. So good. So good. Okay, moving on here. Next question. Who are some, who are some modern day leaders or leaders from the past that you studied to gain leadership inspiration from for you?

One of my favorites is when we, the book, let's just go this route. The book of the month is, is Jocko Willin. Yeah. Or sorry, is Extreme Ownership by Jocko Willin. Right. And. . I would say that that's like, that's where I truly learned what extreme ownership even means is from Jocko. It is from Jocko. Like it's when I learned it, like it's really where I, it's where I tr tried to like learned it and internalized it.

Right? Yeah. So Jocko for sure, man, just understanding that in the moment, man, it's not, I remember he gives this example in the book where something goes wrong on a mission and they go into. You know, they're, they're now having to, I'm remember gonna butcher this, but they're, something goes wrong on a mission.

They're now gonna go in and they have to debrief with one of the upper echelon leaders who's now come in and Jocko gets up. He's like, whose fault is this? And somebody from the team says, it's my fault. And Jocko says, it's not your fault. Sit down. Somebody else says, it's my fault, sir. I did this, this, this.

It's not your fault. Sit down. It's my fault, sir. The whole team ends up doing this. And then what does Jocko say? He says, it's none of your false event. It's my fault. I'm the leader. I should have saw this. I should have done this. And he takes extreme ownership. What happens? What happens to that team?

Unified? What happens if you're the leader? Like, listen, as a leader, something doesn't go right, something doesn't go as planned, and that person reports back up and they're like, I'm just telling as a person. So if you're in the organization, maybe take some notes, right? . You call me and you're like, Hey, man, this didn't go as planned because of X, Y, Z.

And then, but this happened, and then this happened. And you're blaming, I mean, dude, uh, respect level is diminishing very quickly. And I, but I won't let you, I won't let you ride that train for too long. Dude. I'll listen, listen and then very quickly regret. But if you call me and you're like, Hey, man, dammit, this didn't go well.

This is what I could have done better. That call will be five minutes. , it'll be five minutes in year. It'll be what? That will be. It'll be me giving you massive praises for just taking ownership and recognizing things that you could have done better. Yeah. Period. Yeah. Like period. And encouraging to do those things that you recognize that you need to do better.

That's it. So good. Can you do so kind of a long, so, so Jocko, so let me give you a couple more though. Okay. Jocko? Yeah. John Wooden. John Wooden, he's the coach for, or you know, he's passed away now, but one, one of the winningest coaches. , I think probably even still of this day has to be D. Yeah, I think so.

Coach ucla. Um, ed Mylet is a big one for me. I love Ed. I used to like what Ed stand stands for and I'm part of, um, RTE with him and seeing him lead well, dude, Andy as a leader, even like going to a first form and seeing like the culture that he's created there, that's, you don't create that culture without good leadership.

Right Larry? Ya. Larry Yas is an amazing leader. Like I watched Larry Yas. His book is, um, his book is How Leadership Actually Works. Thank you dude. How leadership actually works. He will be at Peak Partnership. Well now this will probably air after Peak partnership. He was at Peak partnership two years in a row.

Last year. We had Ed. My let, we had, um, Eric Thomas, et we'll do we send a survey out after one of the top speakers on everyone's list? Larry ats. Dude, the guy's a great leader. I love learning from him. I'm part of a Navy sealed, um, training group that he's a part of where he mentors me, uh, love my time with him.

And then my last one, , Jesus Christ man. He is the best leader. Like just leads outta love example. And that dude takes ownership for everything and helps people take ownership for everything in their life. So I think he's the best example of leadership. And do you remember who told me that the very first time?

I mean, I've heard this a million times. But no, you remind me. Jackson Campbell, also with the initials jc, in case you ain't keeping up , when we were on a leadership call and I asked him, no, this was your personal call. This was just, was it? Yeah. This was just you and I don't share this with everybody, and I asked you, give me one of your best examples of leader, and you're first like right out the gate, Jesus Christ.

And I was like, whew. Yeah. Loved it. Yeah. Thanks dude. Why do you identify him as, as one of the best leaders, dude, from what you said, example.  example. Um, yeah. Just a loving leader example of how to live a life. That's it. You know what I mean? Service. Yeah. Service. Just service based and loving, man. Now that's, that's where I, that's where I've always pulled it from for, yeah.

For Jesus Christ. Love it. For sure. Some people under misunderstand love though. Yeah. Oh yeah. Some people think that love is coddling. I'm No, could not disagree. It's not love, man. Mm-hmm. That's not love. Jay Shetty. I just heard Jay Shetty on a clip or a podcast or somewhere, and he is like, ma'am, I, I'm preparing this.

I'm preparing this. Um, I was gonna give, he was, he was, uh, officiating a wedding and he went through it with his wife right before the wedding and the day before. And his wife's like, you gotta change that. That's horrible. And he is like, and my ego like, comes up and he is like my ego. , but what? Do you know who I am?

I'm Jay shedding. You know, like that's my ego coming up. But then he is like, but then I realized like my wife just wants it to go great. My wife just loves me and wants it to go great. She has no ulterior motive except she just wants it to go great. Right. That's love. Love is being willing to be like, that ain't good.

You know how often Brittany does that to me? So much. And in the moment, same thing with Jay, my pride, but then if I really listen, . It's like she just wants it to go. Great man. Yeah. Love is being willing to tell somebody. Listen, love is willing to be, be being willing to tell somebody, Hey, you got some shit in your teeth.

Not pretending like that stuff in their teeth ain't there. That ain't love, man. True love is being willing to be like, Hey man, you got shit in your teeth. Clean that shit out. Yeah, I got you. Yeah, let's go. Yeah. You know what I mean? Yes. So good. Can you, so that kind of leads into this next question. What, what is, what's the difference between a good leader and a great leader?

So, I think that there is leadership and then there's, I think there's somebody who's in leadership and then somebody who's a leader. Okay. Somebody who's in leadership. That's a position. It's, it's a position that you hold. You're in leadership, but a leader. Yeah. It has nothing to do with position hierarchy.

Zero. I, yeah. I believe that has nothing to do with your job. Literally nothing. Yeah. Like it doesn't, man. Yeah. Like. No matter where you're at in this hierarchy of an organization, if we're going that route, sure, you can lead from wherever. The best leaders are the best followers, and the best followers are the best leaders, right?

So leader leadership has nothing to do with how many people follow you either, man. I believe what makes a good leader versus a great leader. A good leader will they'll, they'll lead, right? They know how to tell people what to do. Cool. A great. , great leader has a higher standard for themselves than anybody else.

It's not about how many people follow you. It, it means that you have a higher standard for your life than anybody else. A higher expectation, higher expectation for yourself, not a higher expectation for others. And if we're being honest, this is where I struggle sometimes. Yeah. Cause I have a very high expectation for myself.

And then I let that expectation carry down into others. And that's when I, that's when I, I will get frustrated. , that's when it'll start to wear me down. Yeah. I'll be like, gosh damn man. Yeah. Why can't you, why can't you live up the, Hey man, I set that standard for myself. Yeah. I set that standard for myself, dude.

Yeah. You can't expect that they, now, would it be awesome if they had a higher, a higher standard for themselves? Sure, dude. Yes. But you set that for you and then in the moment then I switch to gratitude. So here's your, your, you switch to gratitude. Then that gratitude is now like, okay, wait. . That's what makes me different.

Okay. That's what makes me different. Yeah. Now, all of a sudden, instead of being frustrated about what you think is a weakness of those people, now you're grateful for a strength that you have. And all that comes down to is setting a higher standard. So what does it take to be a great leader versus a good leader?

A great leader has a, a higher standard on how they live their life than anybody else. A higher standard for how they live their life than anyone else. As a person and as an individual man, that's what will create, uh, long-lasting success in your life, in every single area of your life. And that is what is critical if you're gonna have a long-lasting company.

Yeah. And then helping people do those exact same things. Patiently, lovingly. But do you know how you do that? You live your life in a higher standard. People will recognize that and people will naturally follow. Yep. People will naturally want follow meaning naturally want to enhance their expectation for themselves and their lives.

Right? Yep. Also, do just kind of come bring it back to the beginning is you can't lead or give yourself to others unless you own yourself. Yeah. Kind of just looping that back together. You have to lead yourself and take ownership of your. Before you can serve and even be in the position to lead. Totally.

So good. So good. So, so Ty, what, what is the value of surrounding yourself with other leaders or those who take ownership? What's the value of surrounding yourself with other leaders or those who take ownership? Yeah. How has that made, how has that made a difference for you? Massive. You've, I mean, you've had multiple.

Mm-hmm. , I know you've had partners even before Ryan Todd, you know, you even before that, you've had multiple partners, so, and maybe, maybe some partners that haven't taken ownership, like your current partners take ownership. What, what's the, how has, what's that? What's that difference been like? Working with people that do take ownership rather than people that want a place blame, uh, massive dude.

Cuz something changes when you own something. Yeah. What's the first thing, like, what's, can you think of in your mind, like one of the first things that you, like, a lot of times you think of ownership when you bought something, like when you worked hard, when you got, when you bought something. Like, can you think of something in your life where that's that first thing that you bought and you owned?

Oh, geez. Yeah. One of my Pi. What? Yeah, it was my first little car that I bought. And how did you treat that thing? Loved that thing. . I love that thing. 2007 . Uh, little Jeep Compass. Hold on. Loved that thing. Your first car was a 2007. It was . Why? No, we just are from a different generation. . Holy shit. That's the sures other from a D 2007.

Yeah. Shit, dude, that's like a. My first car was a 1990 . You son of a bitch. Sorry. Sorry bro. It was even 10 years old at the time when I bought it, dude. So how old does that make you feel now? Super old . Okay, but what did you do? How did you treat that thing? I love that thing, dude. Yeah. Cleaned it.

Maintenance was on point. It wasn't, it wasn't that great of a vehicle, but I took really good care of it. We can all, we all have those things in our lives that. Relate back to like men, this thing that you owned, right? Yeah. I look back at one of the first MITs that I ever bought. Like I remember working, working, working and buying this, this, um, Wilson, mit that was like a couple hundred bucks, which is like this big deal.

But it was so sexy, dude. It was a short, like, it was a short stop at the time. So it was like this, just this sexiest freaking man, I cared so much for that thing. Dude oiled it, all that kind of stuff, right? , um, cars definitely come into there. Another one is, um, you gonna sound. Shoes. Yeah, shoes. Like when I bought my very first pair of nice dress shoes, dude.

Mm. Kept them shoehorns in there. I'd never used Shoehorns in my shoehorns. Yeah. Shoe trees. Shoe. No shoe Horns. Shoe trees. Well, shoe trees to keep the crease. Shoehorns to put it on. Shoes on. Dude. Dude. Look at, you see something different. Something changes when you own something. Yeah, something changes when you take ownership.

So when you're surrounding yourself with people, with people who take ownership for their lives and ownership for what you're creating, it changes you too. They, because they've elevated their lives to a certain level, it naturally forces you to elevate your life to a certain level. Mm-hmm.  so, so surrounding yourself with people who have taken ownership, things change.

When you take ownership, dude, companies are best that way, but dude, life is best that way. Life is best lived when it's owned. Life is best lived when it's. Own your life, so, so what has it done? It's elevated me as a person and then we elevate each other as people. Cuz not all the time do I take ownership.

Yeah. It's like positivity. I would like, I would like to say that I'm positive all the time, right? No, I'm not, dude. Sometimes you have to be, Hey, you're being a negative little bitch right now. Yeah. Wrap it up. Yeah. I need that in my life. And guess what? You need that in your life. Everyone needs that in your life, right?

To help people. Recre, recorrect you. So surround myself with people like that has been massive. Not just for the businesses we've created, but for the person and the life that we're creating as individuals, right? Yeah, yeah. Yeah. So as a leader and you, and you're doing these things, how do you, how do you maybe remove yourself or remove those individuals that don't row in the same direct.

and how long do you lead with love before that love is taken advantage of? What's the great fucking question, bro? This is a great question cuz what do, what do most people view as love? Love is enduring end endureth. Yeah, right? Yeah. Well, dude, what, what mission are we on right now? What's the most important mission?

Look at it as a company, as an example. What's the most important mission we're on as. What do we inv? Your shirt says Invest with loha. So soda's mine. Yeah. What does that mean? Invest with the, what's the most important thing we invest in? Sorry. Yeah. People. Yeah, yeah people. Yeah. I was getting there. No, no.

Yeah, yeah, I know. Yeah. And the people that we serve, right? Yeah. Well, cause I said, what does it mean? Right? And then what I meant to say is what do we invest in? Right? Right. So people will hear that and they'll be like, okay, so if you invest in people, then your job is. Pour into people and help them better their lives.

You're damn right. That is our job. But guess what? It's their job to take ownership for their life. And when they don't do that well, man, the most important thing, the, the, the mission. Is far greater than any person. The minute that I believe that I am a deterrent, that I'm a detriment to the mission, I'll remove myself from whatever I'm the detriment in at that point.

And I'm dead serious. Like I've had these conversations multiple times where it's like, Hey man, am I best suited to be the ceo? O am I best suited to be the CEO? Because I want to know, man. Yeah. Like once again, that's not a knock on me. That's not a knock on anything. It's like, dude, I wanna make sure that the mission we're on Far outlives me.

Yeah. Outlives, any of us, right? Yeah. , it's a survival tactic. So you train, you train, you teach, you teach. But what do you do, man? You, you give people the opportunity to take ownership for their life. But it's my job if I'm taking ownership. It's my job to take ownership for the direction of the company and if there is something that is harming or hurting or impeding the direction of the company and all those we serve and all those we serve with, it's not a hard decision.

We can remove outta love. You wanna know why? Because if that person that we're removing is not rowing in the direction, it's loving to let them go and move in a direction that they can row in. Yeah. That is best for them. Yeah. Listen man, I would love everyone's goals to be achieved underneath this umbrella that we have with these, with these amazing companies.

And I believe that they can be. I literally believe that everyone's goals can be achieved within what we have created, as long as your goals are in line with the direction that we're going. Some people have a goal to go left and we're.  left and we're going. Right, right, right. Yeah. So dude, it's, it's having a loving conversation of it's not a fit.

Yeah. So I'm under the impression of you, you're slow to hire. Meaning you vet. You vet, you vet and quick to fire, man. Quick to fire. Meaning if you bring somebody on and listen to what I'm saying when I say this. You're let, let's just be real for a second. Yeah. We're in an, in an environment right now.

Listen to what I'm saying. We're in an environment right now, and whether you recognize this or not, well, you need to recognize this. Where, how many people are doing layoffs right now? Oh, I have no idea. Shitloads of happening. Shit. Tons of layoffs. Well, okay. What all that means is that now there's more available workforce out there.

More available workforce out there. And if you don't recognize this, okay, if somebody can come in and do your job better than you can do, well, then that person's gonna be hired and you're gonna be fired. That is not a knock to you. That is not a cutthroat world. What that is, is that is the mission of a company.

The mission of a company. So what does that mean? What does that mean for you? You're like, oh my God, that's terrifying. I'm gonna be this victim of circumstance because somebody could come in and nip at my ass and I'm. That's being a victim of circumstance. You wanna be the creator of circumstance. Lemme tell you how you separate yourself aside.

I know I'm looking at that camera cause I'm talking right to them, dude. Cause you already know this shit. I talked to you. Go bro. Go bro. But listen man, how you separate yourself, you take ownership for your life. You take ownership? How do you take ownership? I do not worry about companies coming and nip at our ass and knock us off the pedestal, because the minute that I do that will be the minute that we get knocked off the pedestal.

I do not worry about somebody else's success over here. I celebrate that success. What I, what I do is I make sure that I take ownership of my life to make sure that I elevate myself as an individual to a point where I can, everything that I can control, everything that I can control, I take care of that going above and.

and then that will naturally elevate the company, right? Weaponizing everyone underneath you to be able to do that. But as individuals, we have to take ownership of our own lives. So if I wanna make sure that my position is secure, my position is safe, well, do you know what I'm gonna do? I'm gonna do everything in my power to go above and beyond.

You're not special cuz you do your job. You're not special cuz you come in and you do what you're paid to do. You're paid to do what you're paid to do. That doesn't make you special. What makes you special is the extra shit that you. Above and beyond what you're paid to do. That's how you secure yourself.

That's how you can continue to grow. That's how you take ownership. That's how you make sure that you're not the victim of circumstance, but the creator of circumstance. That shit that's taking ownership. The minute that you start being fearful that somebody is gonna take your job is the minute that you'll start focusing more there, more on the fear, and what you really need to do is focus more on the.

focus on the production that's taking ownership. Yeah. Yeah. Oh, dude. So good. So good. Gosh, so powerful. No, I thought it was funny how you looked over at me and said, I'm, I know I'm talking straight to the camera, but it's so powerful and I really want everybody to hear it, dude. Totally, bro. It's so, it's such good stuff and it's, and it's really, I we're, we're up on time.

Mm-hmm. , one of my biggest takeaways from this episode, I just wanted to highlight before we move into the, the Hawaiian. , it's from all of the things we've talked about when it comes to ownership, when it comes to leadership, it re, like all of it comes back down to owning yourself. Mm-hmm.  and owning your life.

Yep. And if you can truly do that, it sounds easy. It sounds easy, right? It sounds like own your life, make sure you're doing what you need to do. And it sounds, and it sounds so easy, but if you can do that, then all of these other things are just natural consequences of owning your own life. Owning your own life.

What, another thing that I've taken, I've taken out of this episode is owning your own life is a continuation. It's a process. It's something that you're always, you're always doing, always. You're always owning your life. It's not like all of a sudden you have ownership and now all of these things are gonna, yeah, gonna gonna work out.

you are always taking ownership of your life. You're always taking ownerships of the new things in your life. So it's a continuous thing, and it's something that you're always doing. Yep. It's not just a moment, it's not just a decision, but it's an action that you're doing constantly that you're living by.

Totally. Thank you. And then what do you do? Question. Yeah. What do you do when bad shit happens? Because yeah, bad shit does happen. Yeah. Right. So what do you do in that moment? You take ownership and how do you do? By dissecting what happened. Yeah. And looking into it and seeing what you could have done different in that situation.

Yep. To maybe have created a different outcome. That's it. Dude, listen, bad shit does happen to people. Mm-hmm. , like bad shit happens. Like bad shit happens to great people. But how do you truly take ownership in that moment when a something bad happens? You just look at it for what it is, dude. Mm-hmm. . And you look at this bigger perspective.

Okay, this is one moment. In my entire life. Yeah. How can I use this moment to strengthen myself to be better down here? Mm-hmm. , how can I use this moment right here to strengthen myself to be better down here? You take perspective, ma'am. You take perspective, bad shit happens. But listen, ma'am, if you're always expecting and worrying and wondering if bad shit will happen, it will absolutely happen at a higher, quicker rate.

Yeah. Just will. Yeah. So what do you do? Find gratitude in every single moment, man. That's why I believe gratitude is an absolute. , but, but find gratitude in every single moment of your life and what's happening within your life. And then become the creator of circumstance, not the victim of circumstance.

You're only the victim if you allow yourself to say the victim in that moment. Alchemist, quick example. Alchemist were my favorite books, and right in the very beginning, he sells all of his sheep crosses over into Africa to pursue his definite major or his personal legend is what they call it. And day one, all of his money gets stolen.

That's a shitty thing that happened to that dude. Yeah. Yeah. That's a shitty thing that happened. And he's, it depicts him sitting in this city square. He in a foreign country, doesn't know the language, and he says, I can either view myself as a poor victim of a thief, true perspective, or as an adventure, or looking for his treasurer better perspective.

So what do you do? You define the different perspectives and then you sell yourself in the direction of whatever one is most.  and being a victim is never most serving. No. This direction is the one that's most serving. Sell yourself in that direction all day, every day. Love it. So good. So good. Aloha value.

Ty, you got one for us today. Um, aka how do you  I think so.  Um, means leading by good example and step stepping forward to take the initiative. , it's leadership, right? You take, you become a better leader by setting personal goals to better yourself. You wanna lead others, lead yourself.  means that you're going to lead yourself, man, all the time.

That's number one. And you do that, the rest of the stuff, the rest of the stuff is inevitable, man. It's a byproduct of it. Mm-hmm. . , I became a better leader when I just took responsibility of my life. And then responsibility of helping other people's lives become better. Man. Yeah, like, but also understanding that, listen man, you cannot make anyone successful.

You cannot make anyone do anything. You can give people opportunities. You can give people opportunities, but then you have to, if you're truly taking ownership, you have to know which ones to pour your energy into and which. Are no longer worth the energy that you're pouring into them. Yeah. That's literally taking ownership, man.

Yeah. Instead of just being this victim of like, oh my God, I poured so much energy into this person. They're still just a douche. Well then, course correct man. Yeah. Cut bait, survival mechanism. Move forward. That's ownership. Be a good leader, dude. Be a good leader. You have to be a good person. To be a good person.

You have to elevate every single day. That's what you do. Be an example. I love it. Tyler, thank you. Hey, thank you bro. Appreciate it. Are y'all out there? Take ownership for everything in your lives and elevate yourself. Elevate by taking ownership in your life and elevating your life. You'll be able to be a blessing to every single person you come in contact with.

And that's the ultimate goal, man, human connection, and making a difference. So go do that. Rate, share, review, do all those kind of things, and then live always, always with the loha. Peace.