M&A Buyer Tactics You May Want to Avoid

MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn't, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don't work, and b) actually may work contrary to your organization's best interests.   Highlights:  What are MSP buyers looking for?   Buyer outreach tactics currently used  Randomized outreach  No personalization  Commodity approach to M&A  Advice for how to reach   Make it personal  Develop relationships  Communicate, don't solicit  Sell your yourself, not the other MSP