Welcome to the mortgage game. I truly, truly believe that building a mortgage business, a successful one, is like playing a game. There's winners, there's losers, there's certain things you try. Some of us are playing checkers, while others are playing chess. I've had the ability to coach and mentor hundreds of mortgage brokers.
I myself built a very nice business, so now I want to distill all that information, all the things I've learned from that, and bring it directly to you in a simple -to -understand way. I hope you enjoy. All right, welcome to the Mortgage Game Podcast. West Coast Wiley in the house. West Coast and whiteboard Wiley in the house. I've been going hard on the whiteboards lately. Yeah, just I like it. There's something about drawing it out. I like it.
And I've got the digital one, but I like doing the physical one. So just Father's Day came up and I got this big box of markers. And I was like, oh, there's Father's Day gift. That's my version of socks and underwear is pens for the whiteboard. for the whiteboard. Okay, so I just completed a three -day boot camp. Me and Jason Henneberry did around email marketing. And we had, I don't know, 250, 280, somewhere like that sign up. About 150 people show up each day.
So there's a lot of really good takeaways from that. And I'm going to talk today. We're going to talk about email marketing and we're going to talk about many chat. We're going to talk about what that means for your social media. And there's so many brokers sleeping on so many little areas in your business that can have this big impact. And I want to bring that to the forefront. And so email marketing, you've heard me beat this drum for a long time, many years.
It's just I don't know what the disconnect is. And it's like you can lead a horse to water. Mortgage brokers are falling. They're sleepy with their email marketing. You are. And you're just missing out on tens if not hundreds of thousands of dollars. And it just baffles me that you're not locking yourself in a room for a day and figuring this shit out. Instead, you continue to go, hey, I'm going to try and get people who don't know me. to send me deals.
I'm going to try and introduce myself to new referral partners who don't know me. You've got like, well, meanwhile, you've got hundreds, if not thousands of email addresses sitting there that the reason your current email marketing isn't working is your list is never warm enough because you're not emailing them enough. And so you're putting so much pressure on the one email you send a month that maybe your brokerage gives you or you just come up with.
And you're putting so much and you're like, it doesn't work. I promise you, if you are emailing your list once a week and you're hitting them with value, value, value, ask, value, value, value, ask. And value could be, hey, here's three myths about the mortgage industry or about getting a mortgage that I want to dispel. And one is, hey, you can still get a mortgage on mat leave. Hey, you can still get a mortgage having tax arrears without taxes filed.
Hey, you can get them like, see where we're going, that's value. And then the next one is, hey, I want to show you. how we helped this one client go from qualifying for $800 ,000 to a $1 .1 million home. And what we did was we used the Purchase Plus Improvement and we built in a basement suite with $100 ,000 Purchase Plus for a home renovation loan program we have. I like to use that name instead. And by doing that, they were able to use the income from that new suite that was going to come in.
six months and add that to our income on the file and qualify for more. And that's how we did that. So that's the value. And then the ask ones, which happen one out of every four, the ask ones are like, do you have a renewal coming up? Do you know anyone has a renewal coming up? Don't sign the letter the bank gave you. Let me give you a free second opinion, 15 minute second opinion, no strings attached. Hey, I just launched a mortgage relief program.
We look at your finances, 360 of your finances, money in, money out. We track it all. I went for opportunity to save you money. The last family helped save $620 a month. That's just a debt console, right? And these are where your asks come in. And so if you're sending out one email every month and your ask, which a lot of you don't even have this figured out, but let's say you did, your ask is every three months, every four months, sorry, you ask something. Well, you need to hope they...
It makes it into their inbox, doesn't go into spam. You need to hope your subject line is good enough to make some open. You need to hope that whatever you're talking about resonates with them in the moment for them because timing is everything in life. You need to hope that they click the call to action. You need to hope they do all this before getting distracted with something else during that two minute journey.
So you're putting so much pressure on the one email you're sending and you could send the most perfect email, but if you're sending it once a month, you're screwed. You're leaving a lot of money on the table. And then instead, you go and you spend the energy prospecting other people who don't know you, where the inbox is never going away. Remember, you own the email list. No one can take that away from you. It's yours. That's an asset for you. All the other things in life, people can take away.
The algorithms can change. You own the email list. Eventually, at some point, you're just going to have to believe. Believe me. And if you don't, that's cool. Keep on pushing a rock up a hill. I'm trying to help you get the rock to the top. And then just the rock comes down. It's coming down. You can't stop it. And that's where you get when your email list is warmed up. And so we email 70 times a year. We'll email the database. Yeah, 70. And we should probably do it a little more.
And so here's the rationale. On social, people get access to you instantly. And they get to hear and see. And whenever they click in, they get to watch. And they get to watch more. And so you can't kill me the argument is because the math just doesn't back it up that, oh, I don't want to bother them. Oh, too many emails. I hate getting emails. Well, that's you. Stop putting what your preference is in front of other people. Oh, I don't like being on phone calls.
Okay, well, other people might love being on the phone. So don't like cut that off out of why you're not doing it because you don't like it. Because other people, I did this once recently, just on my own team. I'm sitting there and like, people love checklists. I'm not a checklist guy. I've heard for years people, oh, it's therapeutic. Can I check it? It feels like I'm getting shit done. And I'm like, okay, cool. So we like half -assed a checklist for our team.
And then someone came in with a more robust one and they're like, oh, and then people like stuck to the checklist. We did a hundred day social challenge where they did a hundred videos in a row. We had people stick to it because they wanted to click the checkbox. So then we came up with our non -negotiable checkbox and it's like, and then people stuck to that. And all of a sudden their business is doubling in six months because they stick to the checklist.
And I'm like, Oh my God, that was my own thing. I was telling myself, I don't like checkboxes. I don't do that. So I might as well think that way for everyone else. It's the same concept. Just because you don't want to get emails from people every week doesn't mean other people wouldn't benefit from it. And timing is everything in life. So even in that perfect example I gave you where you write the perfect email and you spend all this time and you're like, this is glorious. And you get it there.
That person might not. might not be relevant to them, but it might be in five weeks because they lost their job or their kid needs money for something, or they've decided they're finally going to do the basement reno because they're tired of that unusable space and they want to kick the kids down there so they can free up space upstairs for the parents. Shit like that.
But if you're relying on getting them every time there, yet on social, they can get instant access to you all the time and people will consume all your content. But we're like, we throttle back the emails. We're like, oh, no, no, no, no, no, no. No, no, no, no. I can't give them all. But shit, I'll go on social and I'll do my post a week or my post a day or my story. I'll pummel you here. But over here, I'm not going to. God, no. Like, think about that. Say that out loud. Like, why?
Why? I want to shake you. I want to just grab you and go, why? Doesn't make sense. I see it all the time. I see so much money being left on the table. This is why we do it for you on my team. Gone are the days where we're going to coach you how to write emails. Gone are the days we're going to coach you how to build your campaigns. Gone are the days we're going to tell you how to automate everything ongoing, all your email addresses in your world.
Gone are the days we're going to, like, we just fucking do it for you. Because I'm like, at least this way it gets done. And if you make money, we make money. And that's how we're running our business, right? We're all here to make money. And so that's one of those pieces. And so I just wanted to share that because we had the bootcamp and we went through it and we shared. how to do this, what to say, how to say it, how to connect it all.
But I already know, I just know from doing this now, 5 % of the people are going to run with it. And the other 95 are going to talk themselves out. And they're already on to the next thing. They're on to the next shiny thing, whatever that is. When in all reality, before we get to this podcast is brought to you by Americana. You're actually going to have to like, I'm going to take my headset off and take off my sweatshirt. I'm sweating here. I'm at the beach. It's hot. I got a hot coffee.
The sun's blaring on me. 830 in the morning. Yeah, it's an undressing podcast. So one second. All right, that's better. And so I'm at the beach here, and it's 8 .30 in the morning, and there are three seniors doing paddleboarding out there, which is awesome. That's why I love Kelowna, because of that outdoor environment. And then there's this one guy pulled up beside me, this old guy, and he's pumping up the paddleboard you're standing on. And he's pumping up, and the guy takes a shirt.
He's just ripped, and he's got to be 65, 70. I'm like, Jesus, buddy, good for you. I'm always like, good for you guys. Like you're doing it right. And then you see other seniors and they can't even walk. But that's why we love Kelowna because it's so outdoor focused and senior community here is live. That's not why. I'm going to stop rambling and talk about naked seniors here. Okay, so let's get back to it.
And so all that pressure you're putting on your email, it's... you know it's one of those things so we can lead a horse to water and i already know five percent of those people are actually going to do it and then they're on the next shiny thing but here's the point i wanted to make the point is this email isn't a shiny thing it's a foundational piece in your business it is and so like i know dlc's built this gold rush thing and cool good on them because yeah they're charging for it which bad
on them um like Just add it into your suite of things you do at no cost, but they're going to charge and whatever they get to choose what they do. And it's still not perfect because it's like it's all it's going after renewals and blah, blah, blah. But like only so many people have figured this out. And there's a reason digital marketers make millions of dollars selling things to people, high ticket things, low ticket things. It's the list. It's the email list.
It is one of the most valuable assets in your business. You're not treating it as such. You're so consumed with getting out onto the next thing. You forgot to like lay the foundation in the business, right? You're picking out the roof like shingles and the hardwood floors in the house. And you said, fuck it to the foundation. Like, we'll just hope whatever's there. No, no, go in and get that foundation built. Make sure it's waterproof.
Spend the extra money there because it'll save you money and make you money for years. It's the same thing with your email. A lot of you just need to shut down what you're doing and spend a day to figure it out. So now let's say you have this. And this is why I'm a big proponent of getting email addresses left, right and center everywhere you turn. Because when you have a machine built behind the scenes, you get to drop it in the machine. And then it spits out book calls while you sleep.
And every day of the week, you start having emails go out. And every day of the week, you start having ask emails go out, asking people if they need help. Whereas you don't in your current setup. Whereas I do. Even right now, I get book calls while I sleep with my current. And I'm not like, it's the same concept. I'm marketing mortgage brokers instead of end consumers. But I market to my list religiously. And I warm it up and add a lot of value in there.
And so, but then that's why I get book calls. And so I build up a lot of trust with people. So when I have something to go, hey, do you want help on this or that? Do you want to join this? They're like, okay, yeah. Without the email list. That's a lot harder to do. So I've never been able to wrap my head around word brokers not getting that dialed in before they go do anything else. Like if you're just focused on marketing, you're like, I want to work on my marketing plan.
First, I'd like to see your marketing plan. I know most brokers don't have a marketing plan, but email has to be like at the top of the list. Get that dialed in and put a process in place to get it figured out. And what's that saying? You rise to your goals, but you fall to your systems, like whatever that saying is right here, right? You might want to do all this, all the great intentions, but you're always going to fall to the level of your systems.
So if you don't have a process and a system laid out to get your email machine pumping and you don't stick to it, like you're just, you're always going to have these dreams of emailing people and you just keep leaving money on the table, which, okay, good for you. I don't know. Like, do you not want money? Like you're leaving so much money on the table and it's a long -term play. Well, you have to warm up the list, right? But it takes a lot less time than you think.
And so also, if you're going to go build your list, you have two, there's list management. Now you're, if you're treating your email list like an asset, you need to treat it as such. If your car is an asset, you have a classic car and it's an asset. Well, you treat it as such. You pick out the right vehicle. get the right options you want on it. But then after you have to maintain the vehicle to keep it this classic thing. So it's the same concept here.
So when you're going and building your email list, you should be going into your Hotmail, your Live, your Gmail, your Outlook, your any personal, any business, any past career emails. Go and get all the email addresses possible. And you drop it in the machine. So you understand it if you have a machine. If you have the machine built and you know it spits out book calls. You're way more likely to go do that. But you're going to have to trust me and just go do that.
Drop it and build your list and then build the machine around it. Ongoing, what do you do? Well, quite simple. There's only so many ways you get email addresses fed to you. We have automation built around all this, so you don't have to do anything. But this is what you do. You have your calendar software. So if someone books a call, an email goes in there. Well, you're going to zap that to your master list, which is then going to trigger into your drip campaign.
You're building a drip campaign here, by the way. All those emails, you're stacking them on top of each other. So an email you make today, someone comes into your world six months from now, they get that email. So all your emails have to be evergreen. Okay, that's a key piece. Can't be, hey, Merry Christmas. Can't be that. You can go in and remove emails from your drip campaign, but you need a drip campaign. That never ends, right? Our drip campaign right now for our team is we're at, I think,
email number 30, right? So we have 30 weeks of emails in there because we're just a newer team. We just get started. But we will have, there will be hundreds of emails. There'll be years of email in that drip campaign that are all relevant. So if someone comes into your world two and a half years from now, guess what? They start getting nurtured, value, value, value, ask, value, value, value, ask forever until they unsubscribe, which whatever.
People unsubscribe, that's cool, but you're not my people. Get out of here. On to the next, right? So after you need to automate where all the emails come from because people will come into your world with emails. So you've got, let's say, Calendly. You zap that in, you zap your, you zap it in right into your master list, which should trigger your drip campaign. Someone fills out an application on Finmo, let's say, Boro 1, Boro 2.
Boro 2 wasn't on the call or didn't put their email address to book the call. So you don't have their email. All of a sudden you got their info there, you zap that over. Okay, if you run any webinars, you zap that in. If you get emails from business cards. Facebook Messenger, Instagram, whatever. You get a random email. Have a Google Doc set up, bookmarked on your screen. So anytime you get an email address, first name, last name, email, you can go and drop it on that Google Doc.
And you can set up a Zapier to zap it from there to your master list or into your drip campaign. Right? So now, no matter what angle someone comes at you from, booking a call, you can also set up anytime you... send an email through Google contacts. So let's just say your realtor introduces you to a client and they go, hey, Ryan, I want you to meet Tom and Sally and they're CC'd on this email. I'll let you guys take it from here. You respond back. Sounds great, Tom and Sally. Love to meet you.
Here's a link to my calendar, book a call, direct access to my calendar. Can't wait to chat. And you got your video in there and your five -star reviews in there and you got a link to your calendar and you have to do it all within one hour. They get that. Now that turns into, you can have that turn into a Google contact because you sent them an email.
You can have that into a Google contact and you can have a Zapier setup so that Google contact takes it from there right into the master list and drops them in the drip. So if Tom and Sally never book a call, they still get marketed to. Boom. So all this is set up. So once you've got this all done, then all you have to do is write the emails and piece it in the drip with your call to action. But you've got... You've got your initial dump of all email addresses in your world up front.
And then you've got ongoing all the automation set up. Like this is 101 stuff. It might sound like 401 stuff. It's 101. It's marketing 101. And this is the stuff I love. And this is where my head goes. And this is where I add a ton of value. Because this is where you get maximum leverage. Guess what? I write one email. Thousands of people are going to get to see it for years.
Much like I make one piece of content, it sits there and becomes part of the brand and people get to see it and get indoctrinated by it and see it for years. The same thing, you get leverage. This is one of those leverage points in your business that you can pull off. And so that's the email marketing machine. Now, let's say you're out making content. I'm going to take another pause here. This podcast brought to you by Americana. And it's getting really hot in here.
I'm going to have to, I don't know what I'm going to do, switch seats here. I'm actually going to do that. I'm going to switch over to the passenger side. Oh, that's better. Different angle over here. That's cool. So now you've got social media. So from social media, a lot of you are making all these posts, which are great. And then you get some people commenting or something. But I'm going to map out how you can make your social and turn it into book calls.
Okay, so you're going to use a software called ManyChat. You can use it Facebook, Instagram. TikTok's testing it on personal accounts right now. It's in beta. Right now you can use it on business accounts with TikTok. And so essentially you do this. Here's the idea. You make a niche post. It has to be niche. You can't just, hey, if you want to make a general post, go ahead. I think you're wasting your time. I think we're launching a 30 -day challenge.
It's a 30 -day sprint, and it's going to be 30 days, a video a day, geared only towards your avatar, and you have to use ManyChat. And so this is what I'll walk you through that looks like. Let's say your niche is BFS. 70 % of your content, marketing content should be geared towards your avatar. The person you want to serve. You're going to work on other files. You're going to work on new to Canada or not. First time homebuyers, rentals, whatever.
But your marketing energy needs to speak to one person over and over and over again. The person you want six book calls with on a Monday. right? That you're excited to take the call. This is a big fail on most brokers. You're trying, you're on wide with your stuff. You're trying to talk to everybody and you talk to no one. Imagine if you had 30 straight days of videos going towards your avatar.
Let's say the avatar is, I'm going to pick people who own a home, who have equity, who, and are employed, who want increased cashflow or to be mortgage -free faster. That's my avatar. That would be my avatar if I brokered, right? It's a refi. No COFs, no referral partners, no middleman, quicker money in the bank, less moving parts. And I'm not up against the bank and retargeting when they're Googling mortgage ads and all this stuff because it's not a purchase.
I'm coming to them with a situation and we can restructure their debt that they didn't think was possible or they just didn't think of because the dum -dums at the bank or their other mortgage broker never presented it. So I'm coming to them with that solution. Okay, whatever that could be. That could be. We won't get into that. We all have different afters. It could be DFS. It could be first time home buyer. It could be reverse mortgages. It could be, you know, you name it.
It could be B clients. It could be private clients. It could be whatever. We're going to make this content. So I'm going to make a piece of content. It's going to be 60 to 90 seconds. I'm going to post on Instagram. It's going to be, I'm just going to show green screen. I'm going to show clients. We're here working two jobs, grinding away, not getting ahead. They had 28 years left on their mortgage. They had some unsecured debt, high interest debt.
They didn't really know how they were going to get far ahead. Cash flow was tight. They're missing out on family vacations. Little Johnny couldn't play rep hockey and just, they felt like they were working for nothing. And PS, there's a lot of people, especially in Ontario, the GTA that are on that hamster wheel. It's a big reason why we left. It just, it was keeping up with the Joneses and everyone's working to live. Like, it's just crazy.
It's like, they're just grinding away and they think it's normal. That's sidebar. That's why we left. And so let's say that's a piece of content and you're showing things. You're like, cool. You're like, hey, I've got a checklist showing how you could do this. And I've got a case study I want to show you. I want to map out how we help this family. And I'll get really into the weeds on it and show you exactly what we did. If you're interested in that, comment cash flow, right?
So they're going to comment cash flow. Now, as soon as they do that, ManyChat, which is going to be hooked up to your account, is going to kick it. And it's going to acknowledge that. It's going to give like a fist bump or like a, hey, sounds good. You get to put in what you want, three, four different options. It can respond back and cycle through different responses, right? So it's not just the same response to everyone. They'll be like, check your DMs. That's awesome.
In their DMs, main chat's going to go back and go, hey, I want to send you this case study with the checklist. I need your email address. And then they're going to, that's the trade -off, right? That's the transaction. They're going to give you, and if they don't give you the email address, they're not real people. They were going to waste your time no matter what. So they give you the email address. And now all of a sudden, they get the lead magnet.
They get the case study with the checklist, whatever that was. Those are super easy to build. They get that. It could just be on a Google Doc. It doesn't have to be something fancy. This fancy PDF doesn't have to be. It can be if you want. I'm a simple guy. I do simple things. You don't need to do that. I want to do 7 out of 10 stuff everywhere. And so that's a 7 out of 10 lead magnet. So we give it to them. And all of a sudden, now I have their email address. And so their email.
Now it gets zapped into my master list, which gets dropped into the email marketing machine. And that's how I turn people from social into, I'm not making content to get people right now. I'm making it to get them at some point. But now I'm going to get them. I'm going to nurture them with my email marketing. I'm going to get them maybe seven months, maybe two years, maybe in a month. Who knows? Maybe timing is everything and they need the thing. But it also does this.
Having the mini chat also puts this engagement on your account on that post. It tells Instagram that, oh, people are interested in this and there's back and forth. So it helps with the algorithm. It also starts a DM conversation. So now I have a conversation in my DMs with this person where they might come back and I can come back after and go, hey, what did you think about the lead magnet? And I can actually have that automated. I can have it. Hey, just checking in.
Did you have thoughts or questions on that? What I sent you? Did you have a chance to look at it? I can automate that too. So I gave you the very basic version. You can also have ManyChat come in. And before it asks for the email, it says, hey, make sure you follow me. And then the only way they can move forward is if they follow you. They click a button and follow you. Otherwise, they don't even get prompted to get the email.
So you'll get more followers that way, but you'll get less people getting in the email, which is cool. Not cool. Who knows? You can also use it to qualify people with, hey, are you in Ontario? Hey, are you in BC? Hey, do you own a home? And they only get access to the thing. If they answer those questions correct, you can build logic into it. So you can get as crazy as you want with it or as simple as you want. And so that's how you build an automated machine.
And then another thing at the front end, they said the code word. What if they spell the code word wrong? Instead of cash flow, it's like cash flow with two O's. you have two ways you can address that. You either go in inside ManyChat and you type in all the misspelling ways. So if they do any of these code words, or you can keep it super easy, which is what I'm going to do, and just go, if you comment on this post, you get the thing. I'm going to reach out and offer the thing.
So now if someone just says, great post, it's going to be like, cool, check your DMs. And then it's going to be, hey, do you want the thing? So I'm just going to blanket everybody and not wait for code words to come in. And so you can hook us up to that post. So anytime if someone's watching that post six months from now and they comment on it, boom, it's going to trigger that. So I'm going to go make these posts of these asks or ask people if they want the thing.
This isn't in every post you make because you'll just exhaust fatigue out your audience. It's like a one out of every four or five. You're going to roll, which is why you need to make content or content so that you can actually put an ask post in once a week. which helps feed the email marketing machine, right? I'm going to put that in and I'm going to have three, four different lead magnets and I'm just going to offer up different things.
And as they comment, Maychats is going to do all the work for me. And then my time could be sent following up with people who seem really interested. And then what do you do from there to get those people into if they qualify for not? That's a whole different podcast, whole different conversation. But I just want to outline this for you. All these pieces are interconnected and you can automate it all, right? Any email address that come into my world gets dropped in the machine.
The machine goes out, never stops. I go make the content. Now I have a purpose for making the content because I want to get people offline into my world. See where I'm going here? And then you're building up an asset that you own no one can take away from you. And that's your email list. So I wanted to share this with you because too many of you, I don't know if it's because you're fucking lazy. I don't know if it's because you just think it's hard and so you don't do it. I don't know if you do.
This is something you need to figure out. We all have these skill sets we need to figure out now. You need to be a marketer first, mortgage broker second. If you think like that, you will make more money. And so your skill set should be figure out my email marketing machine. Figure out how to be comfortable on camera. Figure out how to post on social. Figure out how to say, get my point across in the least amount of words.
Because while you string out your stories, hey, I'm going to get into the thing where I I talked to you about this client that I helped. And so these clients came to me from, yeah, no one cares. No one cares. Get into the fucking thing, right? No one's sitting there going, oh, well, now my day is complete because now I know where the story originated. It came from, you got a lead from Jane, the realtor, who you've known for 12, like, blah, next, they've already moved on.
But that's a skill set to understand, hey, in 45 seconds or less, I'm going to show you how I change this client's life. Let's get into it. This client came to me and blah, blah, blah. This was their problem. It's not the backstory. No one wants the backstory. But you don't know that because you haven't thrown yourself in that world to become a master at it.
So you just carry on banging your head against the wall, wondering why your content's not working, wondering why you can't get leads from it because you don't have these other pieces or the skill. So now you need to go learn the skill. Learning reverse mortgages isn't a skill. That's just knowledge of stuff that's on a sheet that you're just putting in your brain. Understanding how to be comfortable on camera, that becomes repetition and doing coaching and training on it.
Teach yourself off YouTube. There's so many things. How to say what you want to get across in the least amount of words. Put voice memo your stuff into chat GPT of what you were going to say and then go, can you summarize this for me in a tighter script and take out the fluff, something that would potentially go viral. And it'll spit out and it'll cut out a bunch of stuff. And you're like, oh, that's cool. And you also get better at it, but you don't know unless you do it.
So here's the mistake all you were making is because you're posting once or twice a week, you never get there. It's like you're going to the gym once or twice a week and you're expecting this awesome body. It's not going to work. Or you eat healthy one or two days a week and you're expecting these awesome, it's not going to work. The quicker you do things, the more reps you get in, the better you are. The faster you move, the better you are.
The more you email your list, the warmer they are, the better you are. The more they see your face, the more you're top of mind, the more content you put out, the better you get on camera, the more comfortable you get on camera, the more confident you get on camera, the more you understand how to quickly edit things with an Instagram or the platform and not have to pull it out into CapCut or doing something else. The more you can make a 15, 20 minute video and just get it out.
The more you can say what you want to say in the least amount of words so you hold people's attention. the quicker you understand how to put a hook at the front and not the back because people decide in two, three seconds if they're going to carry on and that's your most important watch time. And so these are those things that you need to wrap your head around. And if you choose not to, I just say good luck. Good luck.
If you've got a business already percolating and you're just kind of riding that out, sure, good for you. But I'm saying the 90 % of brokers out there, this is the new skill set. And I've been getting comfortable on camera for many years. I hated camera before. But I started using video all the time with my clients throughout
the client journey, right? Introducing myself to them, doing my custom proposals, answering the questions they emailed me instead of jumping on 20 -minute phone calls, closing day video, explaining things on their documents, where to sign videos, just videos, videos, videos, thousands and thousands and thousands of videos. Saved my time and a huge wow factor.
And so... you have to decide these certain skill sets you can look at and go, it's hard, you stop and you go the other way, or you can push through and teach yourself, much like you tell your kids to do. So that's where my head goes, okay? So I wanted to share this with you, my thoughts on email marketing and the mini chat and how you would set that up. It's easier than you think to do it. It's just lock yourself in a room and figure it out.
Or continue doing what you're doing and wondering why it's not working. So that's it, kids. Hope you got value from that. Till next one. Peace out.