Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast , you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sa...
Aug 13, 2025•16 min
New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while....
Aug 06, 2025•16 min
This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review. During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practic...
Jul 16, 2025•29 min•Ep. 687
If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast. But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—espe...
Jul 09, 2025•22 min•Ep. 686
It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see. I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they have ...
Jul 02, 2025•28 min•Ep. 685
It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful. Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than they actually did, which delayed them from getting the support they needed. Others work...
Jun 25, 2025•21 min
Your podcast went quiet. Now you’re ready to come back. Whether the break was intentional or your show just faded out, the question isn’t how to restart, it’s how to avoid ending up back here again. In this episode of The More Profitable Podcast, we’re getting clear on what needs to happen before you hit record again. Because if you don’t look at what caused the break in the first place, you’re likely to repeat it, just with a different intro track. This isn’t about guilt. It’s about clarity, ca...
Jun 18, 2025•26 min
You're doing more episodes. Adding special series. Creating private podcasts. More and more and more. But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you. In this episode of The More Profitable Podcast , I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And by...
Jun 11, 2025•28 min•Ep. 684
It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season. And while everyone else is shouting about how behind you are, I want to do something different. I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job. In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks like, the signs that your content isn’t pulling its weight, and how to...
Jun 04, 2025•25 min•Ep. 683
The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect. This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens. In this episode of The More Profitable Podcast , we’re digging into w...
May 28, 2025•21 min•Ep. 682
Publishing valuable content is not the same as building a podcast that converts. If you’re stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it’ll help a lot. Because the problem usually isn’t your content. It’s the misalignment between your episodes and your sales strategy. On this episode of The More Profitable Podcast , we’re digging into how “helpful” content can actually stall momentum, what it looks like when ...
May 21, 2025•18 min•Ep. 681
It’s finally time for us to have this conversation. Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away. Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a too...
May 14, 2025•24 min•Ep. 680
Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later. In this episode of The More Profitable Podcast , I’m sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podcasters want space, but they also need real ROI. And that doesn’...
May 07, 2025•21 min•Ep. 679
Growing your show is great, until you realize you’re bringing in the wrong people. If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening. Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it. On this episode of The More Profitable Podcast , I’m breaking down the three biggest signs your podca...
Apr 29, 2025•40 min•Ep. 678
If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong. Because most of the time? It’s not the podcast. It’s the support system. It’s the strategy. It’s the pressure of doing everything yourself without knowing if it’s even working. In this episode of The More Profitable Podcast , we’re talking about how to figure out whether your podcast is broken… or just under-supported. I’ll walk you thro...
Apr 23, 2025•29 min•Ep. 677
Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of o...
Apr 16, 2025•32 min
This episode wasn’t supposed to happen this week. But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation— how do I keep podcasting, how do I keep selling, with everything happening? —I knew we needed to talk about this now. Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate. In this episode of The More Profitable Podcast, we’re digging into h...
Apr 09, 2025•25 min•Ep. 676
Most podcast launches start with excitement… and end in exhaustion. The energy’s high, the mic is shiny, and the ideas are flowing—until they’re not. A few episodes in, you’re wondering if it’s even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you’re avoiding your own upload day. Here’s the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hoped—it’s probably stil...
Apr 02, 2025•33 min•Ep. 675
Most podcasters I talk to are worried about sounding “too salesy.” They don’t want to push too hard. They don’t want to annoy people. And I get it. You don’t want to sound like a walking infomercial. But here’s the problem. That fear of being too much is precisely what’s keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yes—a little salesy. In this episode of The More Profitable Podcast, we’re unpacking the mind...
Mar 26, 2025•16 min•Ep. 674
You know what’s way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, “I’m a professional, I swear.” I see podcasters do this all the time—drop serious cash on equipment, convinced it’s the missing piece. But the hard truth? A $500 microphone won’t fix a bad content plan. A custom backdrop won’t turn your podcast into a sales tool. And no amount of fancy equipment will make up for the fact that you don’t actually h...
Mar 19, 2025•23 min•Ep. 673
Look, I get it. Starting a podcast feels like a big commitment. So instead, you’re stuck in the “I just need to be more ready” loop—which is really just a very professional way of procrastinating. The truth? You don’t need a bigger audience. You don’t need to study the art of podcasting like it’s an AP class. And you definitely don’t need to wait until you magically feel ready. If you have a solid offer, see any success on social media, and keep repeating yourself in sales conversations—you’re a...
Mar 12, 2025•25 min•Ep. 672
If social media feels like an endless grind, you’re not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you? In this episode of The More Profitable Podcast , we’re diving into how your podcast can be the foundation of your content strategy, making social media easier, more effective, and way less time-consuming. I’ll walk you through the exact process I use to repurpose pod...
Mar 05, 2025•24 min•Ep. 671
Let’s be real. Showing up and recording your podcast is only part of the equation. If your show isn’t bringing in leads, driving conversations, or making sales easier, then it’s not doing the job you hired it to do. In this episode of The More Profitable Podcast, we’re breaking down the biggest red flags that signal your podcast isn’t working as a business asset and what you can do to fix it. Whether you’re feeling stuck on the content hamster wheel, frustrated by a lack of engagement, or just w...
Feb 26, 2025•28 min•Ep. 670
Let’s be real—podcasting isn’t the only thing on your plate. You’re running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge. But here’s the thing—your podcast shouldn’t feel like a never-ending to-do list. It should work for you, not add to your stress. That’s exactly what we’re tackling today. In this episode of The More Profitable Podcast, I’m breaking down the three key systems that keep my podcast running—even when I’m sl...
Feb 19, 2025•29 min•Ep. 669
A lot of podcasters hit a point where they start wondering, Why am I even doing this? —especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business. If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it’s no wonder it’s not driving results. That’s exactly what we...
Feb 12, 2025•29 min•Ep. 668
A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here’s the deal—consistency alone doesn’t create sales. Strategy does. If your podcast isn’t bringing in leads or converting listeners into clients, it’s not because you need to show up more. It’s because your content isn’t working as a sales asset. And that’s exactly what we’re fixing today. In this episode of The More Profitable Podcast , I’m breaking down why consistency isn’t enoug...
Feb 05, 2025•24 min•Ep. 667
How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next. Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content. In this episode of The More Profitable Podcas...
Jan 29, 2025•27 min•Ep. 666
Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions. If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m ...
Jan 22, 2025•34 min•Ep. 665
Most business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record. In this episode of The More Profitable Podcast, we’re diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You’ll le...
Jan 15, 2025•23 min•Ep. 664
Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions. In this episode of The More Profitable Podcast , I’m breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners t...
Jan 08, 2025•25 min•Ep. 663
