The Modern Recruiter #47: The zero-cost strategy to build a killer employer brand. Bonnie Dilber, Recruiting Leader @Zapier.

Hi everyone, and welcome to this podcast episode! I'm Robin Choy, CEO of HireSweet. Each week, I humbly tackle recruiting issues about recruiting outreach, interviewing, employer branding, career management, and anything else that could be helpful to you as an aspirational recruiter (whether you are an in-house recruiter, an agency recruiter, a freelancer, or the founder of an early stage startup).

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The zero-cost strategy to build a strong employer brand.

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Do you need a low-cost strategy to boost your employer brand?

If yes, then maybe you can get inspired by Zapier. Zapier is a bootstraped company founded 10 years ago that is now worth $5+ billion. So zero-cost strategies to skyrocket a brand are in their DNA.They have applied some of their zero-cost thinking to their employer brand. And it works, as their employer brand is well-known in the tech world. Good news for you: you don’t need to guess their playbook, as Bonnie Dilber, Recruiting Lead @Zapier is my guest on this new podcast episode. And she reveals a major part of Zapier’s zero-cost employer branding strategy!In this awesome episode, Bonnie explains:

* How they got 120+ potential candidates listening to Zapier’s recruiting audio lives each week

* Why posting on Linkedin is a low-cost and effective strategy for every employer brand, and how to quickly get good at it

* Her feedback on Twitter and TikTok content for employer brand

Have a nice week and see you soon,RobinCEO of HireSweet

Did you enjoy the episode? Feel free to check out the 3 most download episodes:

* 37. Build a thriving & strategic sourcing team, with Garrett Lewis, tech sourcing lead at Grammarly.

* 36. DE&I strategies for companies below 200 people, with Claudia Colvin, People & Talent @ HappyScribe.

* 41. Personalization at scale in recruiting. Jonas Waloschek, Senior Technical Recruiter @MANTA, ex @McKinsey.

If you find this podcast useful, you'll be interested in what we do at HireSweet.

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