The Modern Recruiter #44: Content creation in recruiting: the definitive framework. Matěj Matolín, employer Branding Strategist @HustáKomunikejšn.

I often see recruiters addressing recruiting content like this:

-a video by there
-occasionally an article
-possibly a LinkedIn post.

All a bit random (and me the first!).

Why?

Because we were never given a simple, clear and efficient framework to know which type of content to do, and how to schedule it. So I wanted to find for you a playbook to get there finally.

This is the topic of the latest episode of my A-Players podcast, where I’ve invited Matěj Matolín, an employer branding and content creation strategist whose work I truly appreciate.

In this episode Matěj reveals to you:
-The 4 type of content that performs better for employer branding
-The STD framework he stole from Google to segment candidates and push to them targeted content
-The exact duration and touchpoints it needs to attract a passive candidate through content
-Examples of super easy-to-do content ideas

To follow Matěj on Linkedin, click here.
To follow me on Linkedin, click here.

To learn more about HireSweet, click here.